After breaking its one-year-old sales record with a sharp increase to more than 61,000 sales in 2002, Jaguar’s U.S. sales decline began with a vengeance. Jaguar USA volume plunged 80 percent between 2002 and 2009 and has not since recovered. Under Ford Motor Company’s tutelage, Jaguar sold more cars in the United States in 2002 than in the last four years combined.
Yet seemingly overnight, May 2016 played host to a completely revolutionized Jaguar lineup. Year-over-year, U.S. sales at the Jaguar brand shot up 80 percent in May 2016. Thanks to two new products which instantly became Jaguar’s two best-selling models and generated more than half of all Jaguar sales, the Indian-owned British carmaker once again appears poised to approach the borders of America’s premium mainstream. (Read More…)
Ah, the wondrous web of global automaking: Drivers and sorters at DHL are going on strike, and this threatens to cripple production at Jaguar Land Rover in the UK. JLR has outsourced a good deal of its logistics to Deutsche Post–owned DHL. DHL employees serving JLR’s plants at Castle Bromwich and Solihull voted for a strike after they did not receive terms and conditions extended to regular JLR staff. (Read More…)
As Mercedes-Benz, BMW and Audi rush to prepare new entry-level product to attract a younger crowd, Jaguar Land Rover is proudly calling “bollocks” on their efforts to attract younger buyers. Although much of the growth in the “near-luxury” segment is expected to come from vehicles with a transaction price in the $30,000-$40,000 range, JLR’s sole offering in that segment is the low-volume LR2. It’s the $50,000 Evoque that’s driving sales for the brand. This interview from Automotive News with JLR’s North American CEO, Andy Goss, explains why: (Read More…)
Although Jaguar Land Rover has made tentative forays into building cars in India (such as building the Jaguar XF from CKD kits), the British luxury group, now owned by Tata, is apparently on the cusp of establishing full production in India.
In a “build them where you sell them” move, Saudi Arabia’s commerce ministry says it has signed a $1.2 billion deal with Jaguar Land Rover to build a 50,000 unit Land Rover factory in the country. JLR still plays hard to get and said that “this is purely exploratory” when contacted by Reuters. (Read More…)
Being at odds with its number one trading partner Japan at the moment, China shows that it doesn’t have to be the big bully, and that it can make nice with other former enemies if it feels like it. China gave a surprising regulatory nod to a joint venture between Tata-owned Jaguar Land Rover and Chery. If you think they were long married, then you are right. They said yes a while ago. However, in China, a joint venture is not really a joint venture unless the National Development and Reform Commission (and sundry other bureaucracies) have given their nod, and did put their chop on the contract. (Read More…)
In a devastating blow to fans of contrived displays of ecological sensitivity and ostentatious displays of consumption, Range Rover will apparently not sell their diesel-powered Range Rover Hybrid from the American market.
After years and years and years of rumors and premature announcements, Jaguar Land Rover (JLR) has finally, honestly, cross your heart and swear to fry, “finalized a joint venture agreement with Chery Automobile Co to manufacture and sell vehicles in China,” Reuters reports. (Read More…)
Recently, I wrote about how Tata is reaping huge profits thanks to the acquisition of the “toxic” JLR brands. It was a huge gamble to buy them, but it paid off. Literally. Well, it appears that Tata’s growing profits are going to benefit not only Tata, but ironically, Ford, as well. (Read More…)
When Tata bought Jaguar Land Rover (JLR) from Ford in 2008, the general consensus was that Ford was off-loading a massive problem, and that Tata should have their collective heads examined. JLR had been nothing but a cash drain on Ford. Sucking up resources which other divisions (cough-Lincoln-cough) sorely needed. The Jaguar brand was damaged due to the X-Type “fiasco” (note the inverted commas, because I still love my X-Type!) and Land Rover wasn’t really held in much higher regard. Even I, a big Jag-fan, had to concede that I was seeing the final days of JLR. How wrong was I? (Read More…)