Outside of Maserati, which sold more cars than Jaguar in August 2014, Jeep is America’s fastest-growing auto brand in 2014. Through the first eight months of 2014, Jeep’s U.S. volume is up 45%, an increase of more than 143,235 sales.
Total FCA/Chrysler Group sales are up 14%. That’s no small feat, but it’s abundantly apparent that Jeep is motivating much of the Chrysler/Dodge/Fiat/Jeep/Ram gains. (Ram brand sales are up by nearly 58,000 units year-to-date.)
As FCA/Chrysler Group car volume plunges, sliding 18% this year according to the automaker, Jeep’s massive improvements are all the more important.
And it’s not all Cherokee-derived. Sales of Jeep’s other models, the Wrangler, Grand Cherokee, Patriot, and Compass, are up 11% in 2014. The Chrysler family now relies on the brand for more than three out of every ten sales, well up from fewer than two out of every ten in 2004.