Searching for new buyers with car-based Jeeps in 2006, DaimlerChrysler assumed the more obviously car-like of the two new Jeeps, the Compass, would be more popular. Square, boxy, and later to the party, the Patriot would fill in the gaps with a more male-centric demographic.
From the get-go, the Jeep Patriot was the more popular of the two Dodge Caliber-related baby Jeeps. In the U.S., Jeep reported 53-percent more Patriot sales than Compass sales between 2007 and August 2016. In fact, the Patriot has outsold the Compass every year since its debut.
Naturally then, when it came time to wisely replace the antiquated and critically condemned first-generation Patriot and Compass with an all-new model, Jeep chose the Compass nameplate.
Wait a second, what? (Read More…)