I had another opportunity to visit United States Fleet Activities Yokosuka last week and, naturally, I brought along my camera for another visit to the “Lemon Lot.”
Compact crossovers are big business and the Toyota RAV4 is one of the segment’s corporate all-stars.
In 2015, the RAV4 almost outsold Mazda. I’m not talking about the RAV4 outselling the Mazda CX-5, which it did handily by over 200,000 units. No, I’m talking about the RAV4 outselling Mazda in its entirely. Everything Mazda sells. All model sales put together. The RAV4 almost outsold MAZDA.
Toyota’s fourth-generation crossover has received a nip-tuck to keep it fresh after just three model years on the market. Its lineup is bolstered this year with the addition of the new RAV4 Hybrid, which we’ll be getting our hands on that in a few weeks. In the meantime, let’s take a deep dive into the second best-selling CUV in the USA in traditional gas-burner guise.
Traditional car shoppers are moving away from small sedans and toward compact crossovers. That’s the conventional wisdom used to explain the slowing sales we see in some models. But could there be another reason? Could it simply be a lack of focus and attention to the compact segment?
There is one model that’s seen a meteoric rise in sales since 2013: the Sentra. Nissan’s complete overhaul three years ago and aggressive pricing doubled Sentra sales since then, moving it from a “top 15” player in sales to number five in 2015.
In an effort to maintain the trajectory, Nissan opted for a major refresh after just three years on sale. (Sounds like the Honda plan with the Civic, doesn’t it?) Perhaps the key to compact success is a combination of frequent updates and more gadgets for shoppers to choose from. That sums up the 2016 Sentra perfectly.
Honda received much flogging from the press for the last-generation Civic. The 2012 model was the result of Honda improperly reading the Magic 8-Ball amid the global slowdown. Honda’s decision makers assumed shoppers would be looking for something more modest, perhaps even austere, and changed direction to suit. The competition, assuming shoppers would be looking for greater creature comforts in a smaller package, went the opposite direction and doubled down on luxury features.
The conventional wisdom has been that Honda “stepped in it” with the ninth-generation sedan. Journalists complained about the plastic quality, the styling and … customers paid little attention. The Civic’s sales dipped slightly in 2011 during the changeover, but rapidly rebounded to over 315,000 units a year since. Some would say that Honda’s “emergency refreshes” were the reason for the sales success, but I propose a different answer: the continued sales success of the lesser-than Civic and an increase in sales of “premium” compacts showed there was plenty of room in the segment for both.
Whatever the reality, one thing is for certain: When it came time to design the tenth-generation Civic, Honda had “austere” removed from the company dictionary.
The big Blue Oval is setting in the Land of the Rising Sun.
That, Volkswagen’s labor boss doesn’t like what he hears, Detroit’s big show and Kia’s big plans for the Rio … after the break! (Read More…)
Lexus has tended to prefer conservative design in almost every aspect of product development. Words like reliable and dependable usually spring to mind before sporty or exciting.
Yet, the brand has been trying to change that over the last few years with love-it-or-hate-it designs; in particular, Lexus’ new “Predator mouth.” The changes aren’t simply skin deep. The current-generation IS sedan also stepped outside the luxury brand’s comfort zone with sharp handling and a focus on dynamics. Of course, this is Lexus we’re talking about, so this change in a more aggressive direction is happening at, you guessed it, a conservative pace.
Now in its third year of production, the third-generation IS isn’t getting a refresh like we’d typically see in from ze Germans. Instead, Lexus has decided to focus its attention under the hood with a new turbocharged four-cylinder engine and a de-tuned V-6 for mid-level shoppers.
Can a refreshed drivetrain help the IS stand out in a crowded segment? Let’s find out.
The man in the middle of GM’s faulty ignition switch has finally spoken, and the word “mistake” came up at least twice.
That, does anyone have the number for Google, GM and Honda may join forces, and take a cab … after the break!
If there is one constant in the automotive world, it is that every redesigned vehicle gets bigger, more powerful, heavier and more complex. Bucking that trend is Mazda’s latest MX-5, one of the smallest and lightest cars sold in the United States.
Since the launch of the Miata in 1989, Mazda’s tiny roadster has been a beacon of light to those who prefer a “pure” driving experience. The MX-5’s core mission of being an affordable, lightweight, two-seat convertible has hardly changed. More impressive: The 2016 MX-5 is about the same size as the original Miata, and the new roadster is only 182 pounds heavier despite producing 50-percent more power and being 30-percent more fuel efficient. The price tag has also been kept in check. The 2016 model still costs about the same as a mid-sized sedan.
Making the MX-5 even more special is that it stands alone in America. Sure, Alfa is now selling their sexy and expensive 4C here, BMW still has a Z4 roadster, and Scion and Subaru are selling their two-door coupé — but none of these are like the MX-5 and that’s a good thing for Mazda.
Toyota’s small trucks have long been associated with bulletproof reliability (and occasionally militant militias). Despite the Tacoma splitting from the legendary Toyota Hilux bloodline in 1995, the Taco (as some fans refer to their trucks) has continued Toyota’s rugged and reliable image. A big factor in the Tacoma’s long-term reliability is the Toyota’s philosophy to change: it should happen slowly and only when necessary.
Although the 2016 Tacoma is dubbed an “all-new third generation,” just like we see in the Camry, large portions of the design are carried over from last year’s model. This is excellent news for some, but may come as a disappointment for others. The changes are enough to keep brand loyalists happy, radical enough to be called a re-design, but sedate enough that folks eyeing a GMC Canyon may not be swayed by the lure of Toyota’s legendary reliability.
In a nutshell, Toyota swapped in a set of tried-and-true transmissions, fitted a Lexus V-6 under the hood, tweaked the frame with stronger steel and covered the truck in new sheetmetal. On the inside, we get a new dashboard, infotainment systems from the Toyota Highlander and a steering wheel from the larger Toyota Tundra. If you’re a Taco man, that’s all you need to know before you run out and buy one. For the rest of us, click past the jump.
Accord sales are down 11 percent versus last year. Surprised? So was I. Looking at the numbers, the winner is even more surprising: the Chrysler 200.
Tim’s numbers at GoodCarBadCar tell an interesting tale. Overall segment sales are down slightly with most models seeing only modest sales differences. Then we have the Accord and 200. Honda sold 35,000 fewer sedans so far this year than last while Chrysler sold 72,000 more.
While the 200 is far from a sales segment leader, the increase is impressive nonetheless, and begs the question: Are Honda’s traditional buyers opting for an American alternative? It’s not possible to answer that question simply by the sales numbers, but it is an interesting question.
Despite Americans getting bigger in every generation, the family sedan’s focus on the back seat is in decline. This is partly due to the crossover revolution and partly because cars like the Chrysler 200, Ford Fusion, Kia Optima and even the Subaru Legacy are cutting rear headroom in an effort to look sexier from the 3/4 shot.
Fear not, families of four: Honda continues to carry the torch for pragmatic sedan shoppers with the refreshed 2016 Accord.