As Mercedes-Benz, BMW and Audi rush to prepare new entry-level product to attract a younger crowd, Jaguar Land Rover is proudly calling “bollocks” on their efforts to attract younger buyers. Although much of the growth in the “near-luxury” segment is expected to come from vehicles with a transaction price in the $30,000-$40,000 range, JLR’s sole offering in that segment is the low-volume LR2. It’s the $50,000 Evoque that’s driving sales for the brand. This interview from Automotive News with JLR’s North American CEO, Andy Goss, explains why: (Read More…)
I own a Jaguar (Ford Era) that gets driven only about once a week, with jaunts of a few miles to several hundred. I keep syn oil in the engine. I have owned this car for several years and the only problem to date is the flat spotting of the tires. What should I do to keep this vehicle in good running condition? Is weekly driving enough? (Read More…)
The Seattle area traffic was light. A few hours earlier, at the peak of the Friday night rush hour, Interstate 405 had been bumper to bumper. Now, just after 7 PM, the road was crowded but moving freely. I had a killer commute, 40 miles each way, and I was thankful I had missed the worst of it. I spent a lot of time on the road and I understood how traffic ebbed and flowed in that same intuitive way that way someone who works on a river understands how a ripple on the otherwise smooth surface betrays the roiling currents in the depths below. On a Friday night like this, for example, I knew I was behind the great outward rush from the urban centers and into suburbs and just ahead of the second, smaller rush of people from the suburbs heading back into the city for an evening of food, fun and friends. To the west, the sun was sinking slowly into the Pacific while on the Earth, the hunt was on… (Read More…)
For as long as I’ve been alive, Jaguar has been mired in identity crisis. The main problem has always been the same: the average Jaguar buyer is old. So old, in fact, that a primary bathroom break debate topic at the recent Papal conclave was the best color for an XJL. So how can Jaguar find younger buyers?
Although Jaguar Land Rover has made tentative forays into building cars in India (such as building the Jaguar XF from CKD kits), the British luxury group, now owned by Tata, is apparently on the cusp of establishing full production in India.
If there’s a better symbol of how much the world has changed since the fall of the British Empire than an Indian-made Jaguar, built by Tata, then I haven’t seen it.
Psst! Hey, you! Yes, you! The guy with the gold Bentley-By-Breitling-Celebrating-Bentley-Brand-Breitlings diamond-studded watch! With your arm around two Estonian working girls! I know you’re about to step into a fresh new Aston Vanquish, but perhaps Sir would be interested in something authentically English and genuinely bespoke? An individual creation from a man whose contribution to the automotive design scene is beyond question, a man who designed the car to which your current matte-finished whip is about to pay homage? Surely you’re interested, right? And here’s the good news: it’s far too expensive!
I’d say that writing car reviews can be difficult at times but then it’s not really seemly to complain when nice folks drop off free cars to drive. Still, the gig does have its challenges. The last time that I reviewed the Jaguar XF Supercharged, a day after the fleet management company picked it up, their competitor, which works for Kia, dropped off a nicely equipped Sportage. At the time I joked with Ed Niedermeyer about reviewing both cars simultaneously. After all, with the democratization of luxury the cars were similarly equipped, sort of. Ed and I decided that silly or not a comparo wouldn’t be fair to either manufacturer. Still, it’s hard not to ruminate about comparisons when you’re working on a review.
The 2012 Los Angeles Auto Show is upon us, and as usual, TTAC will have photographers in the field, complete with live shots of all the new debuts, while we provide anger-tinged appraisals of all the new debuts. Press days don’t start for another couple of days, but we’ve got a rundown of what to expect after the jump.
Auto journalists have a habit of being cornered at parties by interested outsiders – usually, the boyfriend of the cute girl you were just flirting with – and pounced upon with the standard question. After “what’s your favorite car?” and “what’s the fastest you’ve ever gone”, you are likely to get some kind of consumer advice question. “I have $X to spend on a car. What would you recommend?”
What percentage of new cars sold this year in the United States have European badges?
This might be the first live shot of the Jaguar F-Type that isn’t taken on a blurry camera phone.