A good friend of mine has a bit of wisdom that I try to follow whenever possible: “Say yes to everything.” It’s easy to misconstrue this as encouragement to engage in promiscuous behavior, ingestion of narcotics and other activities that are indicative of poor future-time orientation. Instead, it’s an exhortation to open oneself up to experiences and opportunities, without regard for the kind of details that the more neurotic among us might obsess over.
I kept this in mind when I got a call from a local fleet manager not long ago. His offer was simple: drive a brand new Jaguar XKR for a week. As always, there were conditions attached.
I must have missed it when this XFR-S commercial first appeared last fall, but apparently “Mark Your Territory” is one of Jaguar’s current tag lines. It’s also what regional dealer groups are using for their spring “sales event”, which is how I found out about it when I caught an ad on tv. I’m a former Jaguar owner and I’ve reviewed their cars favorably so I think I understand what their brand is about. I also get what their marketers are doing with their “It’s good to be bad” ad campaign featuring actors notable for playing villains, though it’s not what I’d do if I was in charge of their advertising. On the other hand, concerning how big felines mark their territory… (Read More…)
Although the upcoming Jaguar XE was previously announced with just a 4-cylinder turbocharged engine, it was hard to believe that Jaguar wasn’t going to put something spicier under the hood of their first proper 3-Series competitor.
550 horsepower supercharged V8 in a British wrapper coated in French Blue paint. A bit confusing? Not really – it’s a CTS-V Wagon for those under the jurisdiction of the EU Parliament.
Jaguar released this teaser of their new 3-Series competitor, the XE. All we know is that it has an all-new 2.0L 4-cylinder with a turbocharger and is based on an scalable aluminum architecture. Expect a full debut at September’s Paris Auto Show.
I’m known for dumping on wagons constantly, but I think it’s important to understand the difference between what I report on, and my own tastes. Take, for example, this car, the Jaguar XFR-S Sportbrake.
Photo courtesy of wikipedia
I was about eight years old when I fell in love the first time. She was a long, lanky and curvaceous piece of work, sexy and sophisticated, and I knew the moment that I first laid eyes upon her, her and her sister for there were two parked alongside one another in the driveway, that one day I must possess her. Looking back I can tell your she was a big girl, but compared to the my father’s Oldsmobile Delta 88 she seemed impossibly lithe and trim. Her chrome nameplate told me she was called “Jaguar” and once I spied her no other car would ever be quite good enough. (Read More…)
It’s been decades since Cadillac produced the “Cadillac” of anything. However, when car buffs dismiss the only American luxury brand left, they fail to see Cadillac’s march forward. 2002 brought the first RWD Cadillac since the Fleetwoood. A year later the XLR roadster hit, followed in 2004 by Cadillac’s first 5-Series fighter, the STS. Not everything was rosy. The original CTS drove like a BMW but lacked charm and luxury fittings. The XLR was based on a Corvette, which made for excellent road manners, but the Northstar engine didn’t have the oomph. The STS sounded like a good idea, but the half-step CTS wasn’t much smaller and ultimately shoppers weren’t interested in a bargain option. That brings us to the new ATS and CTS. Ditching the “more car for less money” mantra, the ATS has been created to fight the C/3/IS leaving the CTS free to battle the E/5/GS head-on. Can Caddy’s sensible new strategy deliver the one-two punch fans have hoped for? I snagged a CTS 2.0T for a week to find out.
Jaguar has announced that they’re getting back into the engine designing and building business, after more than a decade and a half of being dependent on buying motors from Ford. There was a time, though, that Jaguar designed and built what many considered at the time to be the most advanced engines in the automotive world. There was the venerable and powerful six-cylinder XK engine introduced in 1948 and in production for over four decades, followed by the Jaguar V12, introduced in the late 1960s. The XK engine was designed by Walter Hassan and William Heynes, while Hassan joined Harry Mundy to lead the design of the V12. Between the two of them, Hassan and Mundy had a hand in designing many of the most technologically advanced postwar British engines that were ever made. (Read More…)
Ahead of its debut at both the Los Angeles and Tokyo Auto Shows, Jaguar has unveiled the F-Type Coupe, with a 550-horsepower F-Type R as the flagship.
For those of us who love the Jaguar’s F-Type’s zazz but would prefer to keep the wind out of our hair (along with the rain, sleet and snow) on a more permanent basis, Jaguar now has an option for you.
Six days a week, Monday through Saturday, I get up at 4:45 am – five o’clock and I’m plonked in front of the keyboard, staring at the blinking cursor of my computer screen, fuelled by caffeine and ready to start shovelling words into its gaping maw. Six days a week, but on the seventh day I sleep in.
Sunday, a day for rest. But this day, I rise at my usual time to drive a hundred and fifty miles through the blackness and the pouring rain. (Read More…)
Under Indian ownership, Jaguar has descended into the sort of theme-park Engish-esque-ness that was once the exclusive property of MINI. A Britannia-flag F-Type-RS is surely just days away at the point as Tata sweats to polish the brand before the inevitable start of Asian assembly. Today’s Jags are interesting and characterful vehicles after a fashion, but as with many other brands, they are still relying on the glamor of a previous age to move the metal.
So let’s return to that age, when John Egan ruled the roost and the pennies were pinched properly and “heritage” was a concept honored mostly in the breach, not the observance.
Long time Evo writer Harry Metcalfe has left the magazine to work for Jaguar Land Rover, in a role that is the dream of journalists everywhere: helping to develop halo versions of their current and future model range.