The reasons for the drop of the red line and the steady rise of the grey line on today’s chart are perhaps too numerous to count.
Additional product for one brand. Less intervention at another.
A move toward high-riding vehicles helped one brand. A move away from traditional cars harmed the other. These two factors are made all the more apparent when one brand employs a full lineup of SUVs/crossovers and the other has yet to bring its first utility vehicle to market.
One brand’s message has been artfully constructed over a few decades; the other’s has been muddied for at least a generation. (Read More…)
Big news for fans of the Jaguar F-Type (i.e. me). You can now row your own gears.
Deciding two wheels weren’t enough, Jaguar unveiled its 2016 F-Type Coupe R in South Africa, which puts all four on the floor instead of just the two in the back.
Queen Elizabeth presided over the opening ceremonies for the first new auto plant in the UK in recent memory, as Jaguar Land Rover opened their new engine facility in Wolverhampton.
How does one make it in America? Grow your product portfolio by 50%. Grow your North American dealership network by 29%. Make all-wheel-drive a part of your business’s best practices. Spend $11 million airing a commercial during the Super Bowl while only bothering to display your product at the tail end of the ad. Name your products after a Mediterranean wind, the number of doors they possess, or a video game.
And continue to place one of the industry’s coolest logos on a highly visible portion of all your products.
Cue year-over-year Maserati sales growth in the United States of 307% through the first nine months of 2014, a gain of 6884 units. (Read More…)
This week’s AMA is a double-header, courtesy of reader Mark, who might be the only person who will cop to owning both a Cadillac Catera and a Jaguar X-Type.
Well, my Grandma has found a car! Despite looking at the Fit, Accent and other subcompacts, she’s decided to go with a 2014 Jaguar XK-RS convertible. Thanks for your help everyone! In unrelated news, I will no longer be getting my inheritance.
Mrs. Beckham’s contribution to the automotive world, the Land Rover Evoque, may gain diesel power in the United States sometime soon.
Jaguar will launch its new XE sedan with a diesel engine in the United States, when it goes on sale in 2016 as a 2017 model.
Before we get into the details of Jaguar’s new lineup of modular 4-cylinder engines, let us rejoice. There will be a manual transmission available.