After nearly a decade of production, Jaguar will finally put down the XK, as budgetary resources and the introduction of the F-Type Coupe make the big cat redundant.
How much power is enough? 300 horsepower? 400? 500? Let’s put it another way? How much is enough to impress people you don’t even like?
Those with enough money their pockets and desire a new Jaguar E-Type could opt for the restomod offerings from Eagle, and would likely be happy with what they receive. However, an exclusive few may manage to snag a new E-Type directly from Jaguar as soon as this summer, when the automaker finishes the final six of 18 Lightweight E-Types after a five-decade pause in production.
A good friend of mine has a bit of wisdom that I try to follow whenever possible: “Say yes to everything.” It’s easy to misconstrue this as encouragement to engage in promiscuous behavior, ingestion of narcotics and other activities that are indicative of poor future-time orientation. Instead, it’s an exhortation to open oneself up to experiences and opportunities, without regard for the kind of details that the more neurotic among us might obsess over.
I kept this in mind when I got a call from a local fleet manager not long ago. His offer was simple: drive a brand new Jaguar XKR for a week. As always, there were conditions attached.
I must have missed it when this XFR-S commercial first appeared last fall, but apparently “Mark Your Territory” is one of Jaguar’s current tag lines. It’s also what regional dealer groups are using for their spring “sales event”, which is how I found out about it when I caught an ad on tv. I’m a former Jaguar owner and I’ve reviewed their cars favorably so I think I understand what their brand is about. I also get what their marketers are doing with their “It’s good to be bad” ad campaign featuring actors notable for playing villains, though it’s not what I’d do if I was in charge of their advertising. On the other hand, concerning how big felines mark their territory… (Read More…)
Although the upcoming Jaguar XE was previously announced with just a 4-cylinder turbocharged engine, it was hard to believe that Jaguar wasn’t going to put something spicier under the hood of their first proper 3-Series competitor.
550 horsepower supercharged V8 in a British wrapper coated in French Blue paint. A bit confusing? Not really – it’s a CTS-V Wagon for those under the jurisdiction of the EU Parliament.