The Truth About Cars » jaguar xfr-s http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sat, 18 Oct 2014 16:29:41 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » jaguar xfr-s http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Jaguar’s Mark Your Territory Sales Event http://www.thetruthaboutcars.com/2014/04/jaguars-mark-your-territory-sales-event/ http://www.thetruthaboutcars.com/2014/04/jaguars-mark-your-territory-sales-event/#comments Sun, 06 Apr 2014 01:11:07 +0000 http://www.thetruthaboutcars.com/?p=788025 I must have missed it when this XFR-S commercial first appeared last fall, but apparently “Mark Your Territory” is one of Jaguar’s current tag lines. It’s also what regional dealer groups are using for their spring “sales event”, which is how I found out about it when I caught an ad on tv. I’m a […]

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I must have missed it when this XFR-S commercial first appeared last fall, but apparently “Mark Your Territory” is one of Jaguar’s current tag lines. It’s also what regional dealer groups are using for their spring “sales event”, which is how I found out about it when I caught an ad on tv. I’m a former Jaguar owner and I’ve reviewed their cars favorably so I think I understand what their brand is about. I also get what their marketers are doing with their “It’s good to be bad” ad campaign featuring actors notable for playing villains, though it’s not what I’d do if I was in charge of their advertising. On the other hand, concerning how big felines mark their territory…I don’t understand at all how a British luxury car brand associated with the look of burled walnut and the smell of fine leather wants to be associated with cat urine. Also, “Grace, Space, Micturition” just doesn’t have the same poetic ring as the original.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

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I Don’t Care About The Mercedes-Benz E63 Wagon Anymore http://www.thetruthaboutcars.com/2014/02/i-dont-care-about-the-mercedes-benz-e63-wagon-anymore/ http://www.thetruthaboutcars.com/2014/02/i-dont-care-about-the-mercedes-benz-e63-wagon-anymore/#comments Fri, 28 Feb 2014 22:15:58 +0000 http://www.thetruthaboutcars.com/?p=757857   I’m known for dumping on wagons constantly, but I think it’s important to understand the difference between what I report on, and my own tastes. Take, for example, this car, the Jaguar XFR-S Sportbrake. This car is basically irrelevant. We’re not going to get it in North America. It will be sold in limited […]

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I’m known for dumping on wagons constantly, but I think it’s important to understand the difference between what I report on, and my own tastes. Take, for example, this car, the Jaguar XFR-S Sportbrake.

This car is basically irrelevant. We’re not going to get it in North America. It will be sold in limited quantities in Europe, and nobody would actually buy it in any meaningful numbers here. From a business standpoint for North America, it’s a non-starter.

And I love it. Now that the E63 AMG is all-wheel drive, where else can you get a blown V8 putting down 550 horsepower in a station wagon body?

 

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Jaguar XFR-S Is Obnoxiously Blue: 2012 Los Angeles Auto Show http://www.thetruthaboutcars.com/2012/11/jaguar-xr-s-is-obnoxiously-blue-2012-los-angeles-auto-show/ http://www.thetruthaboutcars.com/2012/11/jaguar-xr-s-is-obnoxiously-blue-2012-los-angeles-auto-show/#comments Wed, 28 Nov 2012 17:52:23 +0000 http://www.thetruthaboutcars.com/?p=468319 The Jaguar XKR-S must be self-destructive. The elegant lines of the XF and the awesome 550-horsepower supercharged V8 are marred by the retina-searing blue paint and the tuner-esque spoiler on the rear. Can that be deleted? If so, I’ll take one in black.

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The Jaguar XKR-S must be self-destructive. The elegant lines of the XF and the awesome 550-horsepower supercharged V8 are marred by the retina-searing blue paint and the tuner-esque spoiler on the rear. Can that be deleted? If so, I’ll take one in black.

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