By on April 5, 2014

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I must have missed it when this XFR-S commercial first appeared last fall, but apparently “Mark Your Territory” is one of Jaguar’s current tag lines. It’s also what regional dealer groups are using for their spring “sales event”, which is how I found out about it when I caught an ad on tv. I’m a former Jaguar owner and I’ve reviewed their cars favorably so I think I understand what their brand is about. I also get what their marketers are doing with their “It’s good to be bad” ad campaign featuring actors notable for playing villains, though it’s not what I’d do if I was in charge of their advertising. On the other hand, concerning how big felines mark their territory… (Read More…)

By on February 28, 2014

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I’m known for dumping on wagons constantly, but I think it’s important to understand the difference between what I report on, and my own tastes. Take, for example, this car, the Jaguar XFR-S Sportbrake.

(Read More…)

By on November 28, 2012

The Jaguar XKR-S must be self-destructive. The elegant lines of the XF and the awesome 550-horsepower supercharged V8 are marred by the retina-searing blue paint and the tuner-esque spoiler on the rear. Can that be deleted? If so, I’ll take one in black.

Recent Comments

  • Re: The Deeper Dive: Catering to the Keepers

    Steven Lang - This is so so true!
  • Re: Bro, Do You Even Lift?

    Elorac - Actually that’s not how airplane wings work at all. There’s no reason that the air on top must transit the wing in the same time as that on the bottom. Fluid...
  • Re: Bro, Do You Even Lift?

    Jack Baruth - I was in the Civil Air Patrol as a kid and I was told basically the same thing — but for the purposes of a short article I thought it would be okay to omit...
  • Re: The Deeper Dive: Catering to the Keepers

    Flipper35 - A replacement engine is about $1k to $3k for most applications if you are just going for a stock replacement and not a tuner version.
  • Re: Bro, Do You Even Lift?

    schmitt trigger - HiFlite999: Tail device, correct! My Honda Civic Hybrid came with one….certainly it was not used for high speed performance.
  • Re: Bro, Do You Even Lift?

    sirwired - Somewhat off-topic: Jack, despite what you might have been told over the years, the Bernoulli effect only slightly increases the lift on an airplane. This is important to...
  • Re: Bro, Do You Even Lift?

    Jack Baruth - Those cars are either broken or they had the button pushed. On Porsches the spoiler comes up when you exceed the programmed speed and it drops when you come to a halt.
  • Re: Junkyard Find: 1998 Audi A8

    CoreyDL - The 85 Fifth Avenue (being an M-body) is a well-built and comfortable car! I won’t debate on the “80’s forced-classy” applied to the Diplomat...
  • Re: Bro, Do You Even Lift?

    HiFlite999 - This was a decent description of spoiler vs wing. However, there is a third category of “tail device”, the proper name of which I do not know. This...
  • Re: The Deeper Dive: Catering to the Keepers

    Matt Foley - I am a keeper, and I have managed to accumulate close to $20K in cash over the past five years by not having a car payment. I’m a smart guy,...

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