Body shop in Land Rover’s Halewood, UK plant.
Brazilian government sources tell Reuters that Jaguar Land Rover will build a new factory in Itatiaia, Rio de Janeiro state, investing about 1 billion reais ($436.9 million) in building and equipping the facility. An official announcement is scheduled for next week and production could being within 2 years. The plant would employ 500 to 700 people. “Everything is very advanced with only minor details to be worked out,” said Luiz Carlos Ferreira Bastos, Itatiaia’s mayor.
Earlier this month, JLR said that it plans to expand manufacturing and increase production in overseas markets, particularly in China and Brazil. The move follows decisions by BMW, Mercedes-Benz and Audi to build assembly plants, encouraged by government plans to raise taxes on imported vehicles at the same time as it is offering tax incentives to automakers that invest in Brazilian operations. (Read More…)
Artist’s rendering of Jaguar Land Rover engine plant in Wolverhampton, England
There was a time when Jaguar designed and built some of the most advanced gasoline engines made and Land Rover built it’s own diesel powerplants that had a reputation for durablility. However, Jaguar currently buys most of its engines from Ford, an artifact of when the Dearborn automaker owned Jaguar. Jaguar hasn’t built an engine of its own design since 1997. Land Rover’s last in-house powerplant was the Td5 diesel in 1998 and the company has used a variety of engine vendors including Ford, BMW and Perkins. Next year, Jaguar Land Rover’s new $750 million dollar engine plant in Wolverhampton, England will start building a JLR designed four cylinder diesel and about a year and a half later than that the factory will start producing a turbo four cylinder petrol engine. The engine plant will have a capacity of 300,000 engines per year.
“When we manufacture our own engines ourselves, it gives us an additional degree of freedom,” said Wolfgang Ziebart, 63, Jaguar Land Rover’s group engineering director, said in August. (Read More…)
Long time Evo writer Harry Metcalfe has left the magazine to work for Jaguar Land Rover, in a role that is the dream of journalists everywhere: helping to develop halo versions of their current and future model range.
After 67 years in production, and more than two million produced, many of which are still in severe use, late in 2015 the last Land Rover Defender will roll off the assembly line at Jaguar Land Rover’s Solihull plant. JLF says that the Defender’s demise is because it won’t meet new fuel emissions rules in the EU and cannot be adapted to do so. A replacement model is planned, to be launched in 2016. Land Rover has previously teased the DC100 concept as a possible Defender replacement. John Edwards, who is in charge of product at JLR, said that the Defender’s replacement will be “instantly recognized” by fans of the current Defender, but that it “won’t necessarily be cheap”.
It hasn’t always been called the Defender.
Jaguar has a core competency in aluminum architecture that will be applied to their new sedan and crossover. Pictured, XJ bodies being assembled.
The mid-sized mass-market luxury car segment is defined by the BMW 3 Series. Jaguar once tried to enter that segment with the X Type, but the “mini XJ” never caught on, in part because it was derided as a badge engineered Ford Mondeo. The C-X17 crossover concept revealed in Frankfurt this week is based on a new all-aluminum platform that will underpin a “range of future Jaguars”, the most important of which will be a mid-sized sedan to again take on the BMW 3 and its competitors. Jaguar has a core competency in aluminum construction and having the first all-aluminum car in the C and D segments will be a selling point for the new models. While Jaguar Land Rover’s current sales are the strongest the British car maker has had, JLR’s owners, Tata, are hoping that JLR will reach three quarters of a million units by 2020 and ultimately joining the ranks of automakers selling a million or more cars a year. To do that Jaguar needs a volume product, the most logical being a mid-sizer. With CUVs sales booming, a crossover based on the C-X17 will also help reach that volume. While differentiating between a Jaguar crossover and the Land Rover lineup will be an issue, Jaguar does say that the CUV will have some off-road capabilities. (Read More…)
My friends and neighbors have gotten used to the sight of a variety of brand new and nicely equipped cars that periodically show up on my driveway. They know that many (most? all?) of them are beyond my own means to own or lease so a frequent question I’m asked is, “who would buy that car?” Who would buy a 2013 Land Rover LR4? A snarky answer would be nobody, since it’s a safe bet that most of the 600 or so new LR4s that get delivered every month in North America are leased, but my guess is that the typical buyers are affluent suburban families with children and maybe a vacation home on an unpaved road. Who else would drive a 7 passenger luxury SUV? (Read More…)
Land Rover’s Solihull plant will produce all-aluminum 3 Series fighters for Jaguar, starting in 2015
The Ford Mondeo based X-Type failed to get Jaguar a foothold in the segment that is usually defined by the BMW 3 Series and the cars that compete with the 3. Now the Financial Times has reported that Jaguar will be launching an entire line of entry level luxury vehicles for that critical segment and that the new cars, said to be ready for sale about two years from now, will benefit from Jaguar’s expertise with lightweight aluminum structures.
As Mercedes-Benz, BMW and Audi rush to prepare new entry-level product to attract a younger crowd, Jaguar Land Rover is proudly calling “bollocks” on their efforts to attract younger buyers. Although much of the growth in the “near-luxury” segment is expected to come from vehicles with a transaction price in the $30,000-$40,000 range, JLR’s sole offering in that segment is the low-volume LR2. It’s the $50,000 Evoque that’s driving sales for the brand. This interview from Automotive News with JLR’s North American CEO, Andy Goss, explains why: (Read More…)
Although Jaguar Land Rover has made tentative forays into building cars in India (such as building the Jaguar XF from CKD kits), the British luxury group, now owned by Tata, is apparently on the cusp of establishing full production in India.
In a devastating blow to fans of contrived displays of ecological sensitivity and ostentatious displays of consumption, Range Rover will apparently not sell their diesel-powered Range Rover Hybrid from the American market.
Chery has asked the Chinese government for its blessing regarding a joint venture with Jaguar Land Rover worth $1.9 billion.