By on September 7, 2017

Jaguar E-Type Zero

Jaguar Land Rover is buzzing this week with news that every single model introduced after 2020 will be electrified.

Excited to showcase its “commitment to the future,” JLR even provided a converted E-Type for its mobility-themed Tech Fest. Dubbed the E-Type Zero, the car is a 1968 Series 1.5 Roadster with its traditional powertrain swapped in favor of a 220 kW electric motor. While the old EV switcharoo provides instantaneous torque, an increase in horsepower, and ought to make fans of the cars in Gattaca very happy, Jag purists will probably hate it.

However, the company’s decision isn’t about a high-profile one-off. This is a sea change for JLR, echoing Volvo’s recent decision to march headlong into electrification. (Read More…)

By on August 17, 2017

2018 Land Rover Range Rover Velar - Image: Land RoverIt’s 2017. If this isn’t The Year Of The Luxury SUV, then surely we’re fast approaching The Year Of The Luxury SUV.

Therefore, Land Rover can pretty well do whatever it wants. “A brand like ours,” says Land Rover’s chief design officer Gerry McGovern, “has this ability to stretch.”

Bentley Bentayga rival? “Absolutely,” McGovern says.

Identically sized Range Rovers? “If they had two personalities then they’ve both got equal appeal but to different customers,” McGovern tells Automotive News Europe.

There’s no reason to doubt Land Rover’s self-belief. (Read More…)

By on July 14, 2017

2018 Jaguar E-Pace - Image: JaguarNot to be confused with the electric Jaguar I-Pace crossover, the 2018 Jaguar E-Pace was unveiled July 13 with a blend of F-Type and F-Pace styling cues.

Set to challenge the BMW X1, Mercedes-Benz GLA, Audi Q3, and Infiniti QX30 when it goes on sale in the United States in January 2018, the Jaguar E-Pace will be marketed with standard all-wheel drive, a nine-speed automatic, and turbocharged 2.0-liter four-cylinder powerplants generating either 246 or 296 horsepower.

Globally, the E-Pace will quickly become Jaguar’s best-selling model. In the United States, Jaguar expects the E-Pace to, at the very least, sell just as often as the larger F-Pace, which has generated 19,575 U.S. sales for the previously struggling Jaguar brand since going on sale in May 2016. (Read More…)

By on July 12, 2017

2017 Jaguar F-Pace - Image: JaguarJaguar’s U.S. sales averaged 3,400 units per month over the last year, a huge turnaround after a decade in which Jaguar’s U.S. dealers sold roughly 1,200 cars per month.

Most of the credit for Jaguar’s U.S. resurgence belongs to the brand’s first-ever utility vehicle, the F-Pace.

A fair chunk of the credit also belongs to the XE, the first entry-level sedan in Jaguar’s lineup since the X-Type disappeared after the 2008 model year.

And some of the credit belongs to an engine formula that’s earned more than its fair share of negative press over the last two years: diesel. (Read More…)

By on July 7, 2017

2017 Land Rover Discovery - Image: Land Rover“But in some cases, the traditionalists are going to
maybe pine over the squarer shape of the previous four iterations.”

– Jaguar Land Rover Australia Managing Director, Matthew Wiesner

The Land Rover Discovery, known for a time in North America as the LR3 and then LR4 whilst alphanumeric nomenclature was deemed necessary if one was to steal market share from the Lexus GX460, is a box.

Or rather, it was a box. For nearly three decades, through the Series I and Series II and then the LR3 and LR4 that ran for a dozen years or so, Land Rover’s sub-Range Rover was squared off. Hard lines. Rectangles. Right angles. No Bangles.

Land Rover has rediscovered the Discovery name in North America, but the brand did not manage to rediscover the Discovery’s styling themes. And on the other side of the world from Land Rover’s Coventry HQ, Australia’s Jaguar Land Rover boss is vocalizing a major concern.

“The new shape is certainly going to test some of the traditional owners of Discovery,” Matthew Wiesner told CarAdvice.

(Read More…)

By on May 6, 2017

2017 Jaguar F-Pace - Image: Jaguar

Ralf Speth isn’t having it. Across Europe governments are cracking down on the use of diesel vehicles in a bid to lower air pollution, especially in the Jaguar Land Rover CEO’s own country. London has announced plans to levy stiff charges on anyone driving a diesel-powered vehicle through central areas of the capital starting in early 2019, adding fuel to the anti-diesel fire. Paris, Berlin and Athens also plan to ban the technology.

With compression ignition still a significant part of the automaker’s engine lineup — both in Europe and North America — Speth recently defended the technology’s importance in a finger-pointing spiel. The world needs diesel, he claimed, and the media (and Volkswagen) haven’t done anything to help the situation. (Read More…)

By on March 30, 2017

2017 Jaguar F-Pace – Image: Jaguar

Jaguar’s U.S. volume more than doubled in 2016, rising to a 12-year high thanks to the launch of an all-new entry-level sedan and the brand’s first-ever SUV.

The XE and F-Pace, which now account for nearly three-quarters of Jaguar’s U.S. volume, have taken the brand to a high-volume place (relatively speaking) Jaguar hasn’t visited since the X-Type roamed dealer forecourts.

One year ago, those models didn’t exist, and Jaguar was selling fewer than 50 cars per day in America.

Now Jaguar’s on fire. Year-over-year growth is explosive, with Jaguar’s U.S. volume more than doubling in each of the last ten months and more than tripling in each of 2016’s final three months.

That level of growth can’t be sustained. Jaguar Land Rover North America’s CEO Joachim Eberhardt told Wards Auto, “We have to continue to grow, but we are not looking to grow at the pace we have been.”

All that growth “still does not make us a giant luxury brand,” Eberhardt says. “It makes us a bigger luxury brand that now has scale but is still special and exclusive.”

There’s the key word. Exclusive. “I think that is part of our appeal and something to focus on maintaining,” claims Eberhardt.

What a revolutionary approach for a premium auto brand. (Read More…)

By on March 21, 2017

jagur-badge-emblem-logo

Jaguar Land Rover unleashed a volley of trademarks over past month, offering a glimpse of some of the names it might use on upcoming models. However, JLR took something of shock-and-awe approach while filing, so it would be unlikely to see all of these affixed to the side of a new model.

One of the more standout monikers is XJS, Jaguar’s former luxury grand tourer. Absent for two decades, Jag could commit sacrilege and bring it back as something other than a large two-door without much blowback from the general public. Those who remember the original would no doubt be appalled. The company also trademarked Westminster, which likely denotes a particular blue paint Jaguar was fond of during nineties and not a specific model. JLR also slipped in a filing for Freestyle —sharing a title with a crossover utility vehicle that sold incredibly well before Ford changed its name. (Read More…)

By on February 4, 2017

Front three-quarter view of 2017 Jaguar F-PACE in Aspen, Colorado, Image: © 2016 Mark Stevenson/The Truth About Cars

It wasn’t exactly the Great Train Robbery, but it was daring and ballsy nonetheless. And quite expensive for the victim — in this case, quintessential British automaker Jaguar Land Rover.

The company has egg on its face and no shortage of missing engines after thieves made off with a parked trailer full of high-end motors from the Solihull, UK assembly plant on Tuesday night. Two hours later, they returned for more. (Read More…)

By on January 20, 2017

2017 Jaguar F-Pace - Image: JaguarJaguar Land Rover North America LLC sold its first 10,016 Jaguar SUVs in the United States in the final eight months of 2016. The new F-Pace was a major factor contributing to Jaguar’s 116-percent year-over-year growth last year.

Jaguar also reported a 47-percent jump in passenger car sales — yes, car sales — in 2016.

As a result, no auto brand operating in the United States posted more significant sales growth in 2016.

So, Jaguar’s back? Not quite.

(Read More…)

By on January 3, 2017

2013 Land Rover Range Rover Evoque, Interior, Shifter, Picture Courtesy of Alex L. Dykes

First, it was Fiat Chrysler Automobiles products with a tendency to roll away, even after owners placed them in park. Then, Ford decided to make sure vehicles with rotary shift knobs didn’t do the same thing, offering a “Return to Park” feature on the 2017 Fusion.

Two weeks ago, it was FCA’s turn again. The automaker found itself the focus of a National Highway Traffic Safety Administration investigation after more reported rollaways, this time with rotary-shift Rams and Dodges.

Well, NHTSA now has Jaguar Land Rover in its crosshairs. Care to guess why? (Read More…)

By on October 7, 2016

AMC Pacer

There’s some weird stuff out there today, but let’s get to the pop culture stuff first.

One of the world’s ugliest and most unappealing cars is going on the auction block by way of Barrett-Jackson next week — and it could fetch a ridiculous price.

Yes, it’s the Wayne’s World car. (Read More…)

By on September 19, 2016

2013 Land Rover Range Rover Evoque, Exterior, Front 3/4, Picture Courtesy of Alex L. Dykes

Ford Motor Company stuck a “for sale” sign on Jaguar Land Rover as the world spiraled into the 2008 financial crisis, but its engines still beat within many of the British automaker’s models.

That will soon change, as the Tata Motors-owned company continues its rollout of in-house engines designed to reduce its dependence on other companies. (Read More…)

By on July 24, 2016

2013 BMW 750Li, Engine, N63B44TU, N63 4.4L Twin-Turbo V8, Picture Courtesy of Alex L. Dykes

After ridding itself of the limp carcass once known as Rover over 15 years ago, BMW — the former parent of Land Rover — looks like it might provide V8 motivation to future Land Rover and Jaguar models.

According to Automobile, BMW wants an engine partner in order to amortize development of an upcoming 4.0-liter twin-turbo V8, and Jaguar Land Rover could be that partner.

(Read More…)

By on July 18, 2016

Defender90

Jaguar Land Rover isn’t about to have some upstart company build a new version of its iconic Defender.

The automaker shot back at rumors of a third-party resurrection of the boxy, beloved SUV, Autocar reports, stating that the previous-generation model will remain dead and buried as the company crafts a new model. (Read More…)

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