The reasons for the drop of the red line and the steady rise of the grey line on today’s chart are perhaps too numerous to count.
Additional product for one brand. Less intervention at another.
A move toward high-riding vehicles helped one brand. A move away from traditional cars harmed the other. These two factors are made all the more apparent when one brand employs a full lineup of SUVs/crossovers and the other has yet to bring its first utility vehicle to market.
One brand’s message has been artfully constructed over a few decades; the other’s has been muddied for at least a generation. (Read More…)
Queen Elizabeth presided over the opening ceremonies for the first new auto plant in the UK in recent memory, as Jaguar Land Rover opened their new engine facility in Wolverhampton.
The United Auto Workers may soon need to add another transplant to convert as part of its Southern strategy: Jaguar Land Rover is considering setting up shop in the Southeastern United States as part of its global expansion plans.
Mrs. Beckham’s contribution to the automotive world, the Land Rover Evoque, may gain diesel power in the United States sometime soon.
With as many as 6,500 about to be made redundant in British military, and employers facing a skill shortage that hasn’t been seen since 1997, Jaguar Land Rover is leading the way to help former personnel gain the skills needed to compete in the civilian workplace.
Having done well with Jaguar Land Rover in its portfolio, Tata Motors is now turning to its premium subsidiary for its own foray into passenger cars and SUVs.
Jaguar Land Rover is bringing a duo of augmented-reality HUDs to its respective brands, each with a different take on the technology.
Long time Evo writer Harry Metcalfe has left the magazine to work for Jaguar Land Rover, in a role that is the dream of journalists everywhere: helping to develop halo versions of their current and future model range.
After 67 years in production, and more than two million produced, many of which are still in severe use, late in 2015 the last Land Rover Defender will roll off the assembly line at Jaguar Land Rover’s Solihull plant. JLR says that the Defender’s demise is because it won’t meet new fuel emissions rules in the EU and cannot be adapted to do so. A replacement model is planned, to be launched in 2016. Land Rover has previously teased the DC100 concept as a possible Defender replacement. John Edwards, who is in charge of product at JLR, said that the Defender’s replacement will be “instantly recognized” by fans of the current Defender, but that it “won’t necessarily be cheap”.
It hasn’t always been called the Defender.
Jaguar has a core competency in aluminum architecture that will be applied to their new sedan and crossover. Pictured, XJ bodies being assembled.
The mid-sized mass-market luxury car segment is defined by the BMW 3 Series. Jaguar once tried to enter that segment with the X Type, but the “mini XJ” never caught on, in part because it was derided as a badge engineered Ford Mondeo. According to Automotive News The C-X17 crossover concept revealed in Frankfurt this week is based on a new all-aluminum platform that will underpin a “range of future Jaguars”, the most important of which will be a mid-sized sedan to again take on the BMW 3 and its competitors. Jaguar has a core competency in aluminum construction and having the first all-aluminum car in the C and D segments will be a selling point for the new models. While Jaguar Land Rover’s current sales are the strongest the British car maker has had, JLR’s owners, Tata, are hoping that JLR will reach three quarters of a million units by 2020 and ultimately joining the ranks of automakers selling a million or more cars a year. To do that Jaguar needs a volume product, the most logical being a mid-sizer. With CUVs sales booming, a crossover based on the C-X17 will also help reach that volume. While differentiating between a Jaguar crossover and the Land Rover lineup will be an issue, Jaguar does say that the CUV will have some off-road capabilities. (Read More…)