As Mercedes-Benz, BMW and Audi rush to prepare new entry-level product to attract a younger crowd, Jaguar Land Rover is proudly calling “bollocks” on their efforts to attract younger buyers. Although much of the growth in the “near-luxury” segment is expected to come from vehicles with a transaction price in the $30,000-$40,000 range, JLR’s sole offering in that segment is the low-volume LR2. It’s the $50,000 Evoque that’s driving sales for the brand. This interview from Automotive News with JLR’s North American CEO, Andy Goss, explains why: (Read More…)
Posted in Generation Why, Industry, Marketing, News Blog, Sales
Tagged as Audi, BMW, generation why, Jaguar, jaguar land rover, JLR, Land Rover, luxury cars, Mercedes-Benz, peter delorenzo, Range Rover
Tagged as Audi, BMW, generation why, Jaguar, jaguar land rover, JLR, Land Rover, luxury cars, Mercedes-Benz, peter delorenzo, Range Rover
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