By on July 14, 2017

2018 Jaguar E-Pace - Image: JaguarNot to be confused with the electric Jaguar I-Pace crossover, the 2018 Jaguar E-Pace was unveiled July 13 with a blend of F-Type and F-Pace styling cues.

Set to challenge the BMW X1, Mercedes-Benz GLA, Audi Q3, and Infiniti QX30 when it goes on sale in the United States in January 2018, the Jaguar E-Pace will be marketed with standard all-wheel drive, a nine-speed automatic, and turbocharged 2.0-liter four-cylinder powerplants generating either 246 or 296 horsepower.

Globally, the E-Pace will quickly become Jaguar’s best-selling model. In the United States, Jaguar expects the E-Pace to, at the very least, sell just as often as the larger F-Pace, which has generated 19,575 U.S. sales for the previously struggling Jaguar brand since going on sale in May 2016. (Read More…)

By on July 12, 2017

2017 Jaguar F-Pace - Image: JaguarJaguar’s U.S. sales averaged 3,400 units per month over the last year, a huge turnaround after a decade in which Jaguar’s U.S. dealers sold roughly 1,200 cars per month.

Most of the credit for Jaguar’s U.S. resurgence belongs to the brand’s first-ever utility vehicle, the F-Pace.

A fair chunk of the credit also belongs to the XE, the first entry-level sedan in Jaguar’s lineup since the X-Type disappeared after the 2008 model year.

And some of the credit belongs to an engine formula that’s earned more than its fair share of negative press over the last two years: diesel. (Read More…)

By on June 26, 2017

2017 Jaguar XF, Image: Jaguar Land Rover

The engineers at Jaguar have crafted a new engine for the automaker, essentially filling in the last power gap in the brand’s lineup. Carrying the Ingenium name and a 30t badge, the automaker’s latest in-house mill is a turbocharged 2.0-liter four-cylinder designed to fill the space between the automaker’s 2.0-liter turbodiesel and 3.0-liter supercharged V6.

What kind of power, speed and fuel economy will this bring to the 2018 XE, XF and F-Pace, you asl? Jaguar has provided us with the answers. (Read More…)

By on March 30, 2017

2017 Jaguar F-Pace – Image: Jaguar

Jaguar’s U.S. volume more than doubled in 2016, rising to a 12-year high thanks to the launch of an all-new entry-level sedan and the brand’s first-ever SUV.

The XE and F-Pace, which now account for nearly three-quarters of Jaguar’s U.S. volume, have taken the brand to a high-volume place (relatively speaking) Jaguar hasn’t visited since the X-Type roamed dealer forecourts.

One year ago, those models didn’t exist, and Jaguar was selling fewer than 50 cars per day in America.

Now Jaguar’s on fire. Year-over-year growth is explosive, with Jaguar’s U.S. volume more than doubling in each of the last ten months and more than tripling in each of 2016’s final three months.

That level of growth can’t be sustained. Jaguar Land Rover North America’s CEO Joachim Eberhardt told Wards Auto, “We have to continue to grow, but we are not looking to grow at the pace we have been.”

All that growth “still does not make us a giant luxury brand,” Eberhardt says. “It makes us a bigger luxury brand that now has scale but is still special and exclusive.”

There’s the key word. Exclusive. “I think that is part of our appeal and something to focus on maintaining,” claims Eberhardt.

What a revolutionary approach for a premium auto brand. (Read More…)

By on February 15, 2017

Jaguar XE

Another relic of Jaguar’s ill-fated relationship with Ford has been kicked to the curb.

For 2018, Jaguar ditches its old 2.0-liter turbo and adds a new base four-cylinder engine to its lineup, bringing more power and efficiency to the XE sedan and a new starting point for its XF and F-Pace. (Read More…)

By on September 12, 2016

Front three-quarter view of Karma Revero at launch in Laguna Beach, California, Image: © 2016 Mark Stevenson/The Truth About Cars

Everyone needs an SUV. That’s the mantra in today’s automotive market, and it’s not solely applicable to consumers.

Jaguar, an automaker that’s traditionally sold sedans and grand touring coupes, has seen its sales skyrocket atop an F-Pace emblazoned missile. Also from England, the Bentley Bentayga sports a fascia only a mother could love. Yet, it seems Bentley has found a number of maternal mothers with deep, offshore bank accounts more than willing to adopt Crewe’s latest offspring, resulting in 56 percent of Bentley’s total U.S. sales coming from its new SUV in August, the Bentayga’s first month on sale.

But those are established, luxury automakers. Surely, a small, single-model automaker can buck the SUV trend if its plan is to offer a limited number of models.

Or maybe it’s more important that it offers an SUV to its deep-pocketed clientele.

(Read More…)

By on August 8, 2016

2017 Jaguar F-PACE (4 of 15)

It worked for Porsche. Now, another luxury automaker is reaping the rewards of catering to the utility crowd.

Jaguar’s decision to market an SUV raised the ire of purists, but it also turbocharged the brand’s U.S. comeback, Bloomberg reports. The British automaker is now the fastest-growing brand in the U.S., with sales propelled by the new F-Pace SUV and entry-level XE sedan. (Read More…)

By on June 7, 2016

2017 Jaguar F-Pace

After breaking its one-year-old sales record with a sharp increase to more than 61,000 sales in 2002, Jaguar’s U.S. sales decline began with a vengeance. Jaguar USA volume plunged 80 percent between 2002 and 2009 and has not since recovered. Under Ford Motor Company’s tutelage, Jaguar sold more cars in the United States in 2002 than in the last four years combined.

Yet seemingly overnight, May 2016 played host to a completely revolutionized Jaguar lineup. Year-over-year, U.S. sales at the Jaguar brand shot up 80 percent in May 2016. Thanks to two new products which instantly became Jaguar’s two best-selling models and generated more than half of all Jaguar sales, the Indian-owned British carmaker once again appears poised to approach the borders of America’s premium mainstream. (Read More…)

By on April 19, 2016

2014-jaguar-xfr-s-sportbrake-20

Jaguar’s design chief just broke the hearts of that tiny, tiny group of enthusiasts who were holding out for a new Jaguar wagon.

Ian Callum threw an ice cold pot of tea onto speculation that the British automaker would offer a wagon version of one of its new sedans, telling a group of auto journos in London that they were done with estate cars, Automotive News Europe has reported.

The reason for this has a lot to do with why Callum and the journalists were in the same room. The event concerned the 2017 Jaguar F-Pace, the automaker’s first crossover SUV. (Read More…)

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