Tag: J.D. Power

By on October 22, 2010

As Japan stares in the abyss, things are looking up for the U.S. auto market. Traffic at dealers is up, people are buying, cautiously. Based on transaction data from more than 8,900  dealers in the U.S., J.D.Power projects that this October will be the year’s strongest month –but not by a whole lot. (Read More…)

By on June 17, 2010

J.D. Power has released the results of its 2010 Initial Quality Survey (IQS). As in previous years, the release stresses that Detroit has improved, but now to the point that the average for GM, Ford, and Chrysler is for the first time higher than that for the imports. J.D. Power’s sound bite: “This year may mark a key turning point for U.S. brands as they continue to fight the battle against lingering negative perceptions of their quality.”

Interesting choice of words. The battle to change perceptions is often fought with ads. What information might ads include to assist in this fight? (Read More…)

By on June 17, 2010

Cars are getting better and better. But wait! For the first time since 2007, the quality of new cars and trucks sold in the US slipped! OMG! Let’s hunt down the villains …  (Quality of your brand after the jump.) (Read More…)

By on May 22, 2010

After exhaustive study of the U.S. economy and buying patters, J.D. Power raised their U.S. sales outlook. From previously forecasted 11.7m units to 11.8m units.  Rental car lots are seen to absorb a good chunk of the total. True retail sales are projected to be 9.7m units when the year is over. “Much of this is due to the increased fleet mix,” says Jeff Schuster, executive director of global forecasting at J.D. Power and Associates. In May, J.D. Power is “looking for fleet sales to account for 24 percent of total sales.” (Read More…)

By on May 5, 2010

One by one, European countries will scrap their scrappage incentives this year (if they haven’t already.) With predictable results: Without the governmental amphetamine, the market will be down.  How much? (Read More…)

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