The Truth About Cars » Isuzu I-Mark http://www.thetruthaboutcars.com The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Tue, 30 Sep 2014 15:17:59 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars no The Truth About Cars editors@ttac.com editors@ttac.com (The Truth About Cars) 2006-2009 The Truth About Cars The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. The Truth About Cars » Isuzu I-Mark http://www.thetruthaboutcars.com/wp-content/themes/ttac-theme/images/logo.gif http://www.thetruthaboutcars.com Junkyard Find: 1986 Isuzu I-Mark Hatchback http://www.thetruthaboutcars.com/2013/01/junkyard-find-1986-isuzu-i-mark-hatchback/ http://www.thetruthaboutcars.com/2013/01/junkyard-find-1986-isuzu-i-mark-hatchback/#comments Wed, 23 Jan 2013 14:00:49 +0000 http://www.thetruthaboutcars.com/?p=474845 In the late 1980s, if you didn’t want to buy your Isuzu Gemini as a Geo/Chevrolet Spectrum, you could get it as a genuine Isuzu. I-Marks are (and were) very rare, though we have seen an ’87 in this series), and so this one with gigantic ISUZU badging has some historical interest for the true […]

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In the late 1980s, if you didn’t want to buy your Isuzu Gemini as a Geo/Chevrolet Spectrum, you could get it as a genuine Isuzu. I-Marks are (and were) very rare, though we have seen an ’87 in this series), and so this one with gigantic ISUZU badging has some historical interest for the true connoisseur of cheapo 80s hatchbacks.

The only I-Mark I’ve ever driven was the needs-some-TLC ’81 diesel in the clip above, and it was a fine car. However, that was the earlier Chevette-sibling rear-wheel-drive version. Today’s I-Mark Junkyard Find is the front-wheel-drive sibling of the Holden Gemini (among many others).
That’s the 70-horse 1.5 liter 4XC1 engine right there, close cousin to the engine in the early-90s Lotus Elan.
It was cheaper than the Civic, Corolla, and Sentra, and… it was cheaper.
This one almost made it to 100,000 miles during its 27 years on the planet.
It probably still ran when towed away, but expired tags spelled its doom.
When a car owner knows that the junkyard is the likely next stop, the Cotton Candy Little Tree usually gets replaced by a New Car Scent tree. That’s the law.
You want luxury? An I-Mark with factory sunroof in 1986— that’s luxury!

02 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 03 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 04 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 17 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 24 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 25 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 26 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 27 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 28 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 29 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 30 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 31 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 32 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 33 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 34 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 35 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 36 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 37 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 38 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 39 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 40 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 41 - 1986 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin Zemanta Related Posts Thumbnail

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Junkyard Find: 1987 Isuzu I-Mark http://www.thetruthaboutcars.com/2012/09/junkyard-find-1987-isuzu-i-mark/ http://www.thetruthaboutcars.com/2012/09/junkyard-find-1987-isuzu-i-mark/#comments Sun, 30 Sep 2012 13:00:50 +0000 http://www.thetruthaboutcars.com/?p=461840 North Americans bought the post-Chevette Isuzu Gemini under several marques. There was the Spectrum, sold as a Chevrolet, a Geo, and a confusing Chevrolet/Geo. In Canada, you could get a Gemini badged as a Pontiac Sunburst. And, of course, there was the Isuzu I-Mark, a destined-for-China’s-steel-industry example of which I’ve found in a San Francisco […]

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North Americans bought the post-Chevette Isuzu Gemini under several marques. There was the Spectrum, sold as a Chevrolet, a Geo, and a confusing Chevrolet/Geo. In Canada, you could get a Gemini badged as a Pontiac Sunburst. And, of course, there was the Isuzu I-Mark, a destined-for-China’s-steel-industry example of which I’ve found in a San Francisco Bay Area self-service wrecking yard.
These things were cheaper than a Corolla, had front-wheel-drive, and… they were cheaper than a Corolla.
The 1.5 liter four delivered 90 horsepower, which wasn’t so bad in 1987, and the I-Mark proved more reliable than, uh, the Hyundai Excel?
All in all, a forgotten commuter appliance that now serves as a reminder of The General’s musical-marques efforts of the 1980s and 1990s.


Who can forget the “Joe Isuzu” ads of the 1980s? Let’s watch a few for the I-Mark.

11 - 1987 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 01 - 1987 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 02 - 1987 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 03 - 1987 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 04 - 1987 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 05 - 1987 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 06 - 1987 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 07 - 1987 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 08 - 1987 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 09 - 1987 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin 10 - 1987 Isuzu I-Mark Down On the Junkyard - Picture courtesy of Murilee Martin

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Junkyard Find: 1989 Geo Spectrum http://www.thetruthaboutcars.com/2012/09/junkyard-find-1989-geo-spectrum/ http://www.thetruthaboutcars.com/2012/09/junkyard-find-1989-geo-spectrum/#comments Sun, 23 Sep 2012 13:00:08 +0000 http://www.thetruthaboutcars.com/?p=460978 The Mitsubishi Sigma I found a couple weeks ago was one rare Junkyard Find, having been sold in the United States for just two model years. Today, though, we’ve got something even more obscure: an Isuzu Gemini badged with both Chevrolet and Geo emblems, available for just one year. The General never seemed quite sure […]

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The Mitsubishi Sigma I found a couple weeks ago was one rare Junkyard Find, having been sold in the United States for just two model years. Today, though, we’ve got something even more obscure: an Isuzu Gemini badged with both Chevrolet and Geo emblems, available for just one year.
The General never seemed quite sure what to do with the Geo brand; the Chevrolet-ized Isuzu Gemini aka I-Mark was available for a few years, but then became a Geo in 1989.
But wait! What’s that Chevy bowtie doing on the grille? I’m sure it all made sense after a 21-hour marketing meeting in an airless Motor City conference room.
These things were reasonably competent commuters, but didn’t exactly fly off the showroom floors.

It’s too bad Geo didn’t use this Japanese-market Gemini ad to sell the Spectrum.

12 - 1989 Geo Spectrum Down On The Junkyard 01 - 1989 Geo Spectrum Down On The Junkyard 02 - 1989 Geo Spectrum Down On The Junkyard 03 - 1989 Geo Spectrum Down On The Junkyard 04 - 1989 Geo Spectrum Down On The Junkyard 05 - 1989 Geo Spectrum Down On The Junkyard 06 - 1989 Geo Spectrum Down On The Junkyard 07 - 1989 Geo Spectrum Down On The Junkyard 08 - 1989 Geo Spectrum Down On The Junkyard 09 - 1989 Geo Spectrum Down On The Junkyard 10 - 1989 Geo Spectrum Down On The Junkyard 11 - 1989 Geo Spectrum Down On The Junkyard

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