Beleaguered EV start-up Better Place faced yet another blow this week, as Nissan CEO Carlos Ghosn declared that rapid-charging, not swappable batteries, will be the predominant charging technology for EVs.
We continue to travel around the world and explore what the main car markets in the world looked like in 2012. We have gone through the Chinese, European, Russian and Indian markets already, now let’s have a look at Israel….
Not really interested? That’s ok, you can check out the best-selling models and brands in 172 additional countries and territories on my blog. Enjoy!
Back to Israel. And in Israel, Mazda is so 2011 right now…
After launching a successful bicycle sharing service, Tel Aviv is looking to launch an electric car program using the same model, as a means of reducing private car ownership.
50 Cabinet ministers, judges and high ranking police officials in Israel were offered the choice of a new state car this past summer, and had the option of a BMW 528i or a Citroen C5. 28 of the 50, mostly cabinet ministers, picked the Citroen after a significant public backlash surrounded the BMWs.
Please welcome Jeff Jablansky, our newest guest writer and resident messhugeneh
Attempting to carve into the curves of the Ramon Crater with a machine as dull as a Hyundai Getz is like trying to slice sashimi with a plastic knife. Or performing surgery with knitting needles.
Now if you’re already Middle East-ed out after one week in Oman, that’s ok because I have prepared 159 additional countries for you to visit in my blog, so don’t be shy and click away!
For those of you who have been meticulously reading my articles week after week you will remember that we have already been in Israel back in August last year. Oh yes but at that time the only ‘data’ I had access to was from 2010 and it was very incomplete. Plus a lot of change has happened since, with Mazda not dominating anymore!
So jump into it after the jump…
One of the biggest clouds hovering over Better Place’s venture in Israel – and globally – is what stands behind the well-prepared presentations and thoroughly thought out, customer-oriented marketing. What makes the seemingly adventurous venture appealing to the business hounds investing their best capital in it? Such questions from journalists are usually answered with a neat smile, a corporate joke and a dry statement.
While Better Place still isn’t revealing its global business plan, it finally sheds some light on the numbers behind its Israeli venture, as part of a worldwide roadshow in preparation for the company’s upcoming $300 million capital raising.
If you live there, have been there or simply are not in the mood today, I have your back: there are 155 additional countries to be explored in my blog so click away!
Now those of you who have been following these weekly posts for a while are already familiar with the car landscape of neighboring countries like Egypt and Syria. Well, Israel is another beast altogether, with a set of popular brands unique in the world…
In the last time we heard from Better Place – a little less than two months ago – we’ve witnessed the unfolding of the company’s first functional battery swap station. And yet we were left with one big question mark hovering over the entire project: the price for the end customer.
This question is particularly crucial for the Israeli market, where the vast majority of people owns a car and uses it for their daily commutes and where gas prices are amongst the highest in the world – about $8.3 per gallon. And while the company has already unveiled its prices for the Danish market, it hasn’t revealed the price of the car and monthly subscription for the Israeli market – until now.
When Better Place launched their Visitor Center in Tel Aviv, the attending journalists’ fingers couldn’t keep up with all the numbers and the promises flogged by the company chiefs: tens of battery switch stations to be built, hundreds of charging stations to be deployed and a thousand cars to be sold to Israeli customers each month.
Just over a year has passed since these statements made air, and in typical Israeli fashion – most of the goals were not met. Despite promising to begin delivery of cars in the beginning of 2011, Better Place has not sold a single car over the four months that passed since New Year’s Eve. And the number of battery switch stations built in Israel was – you guessed it – exactly zero. Until now.