Every car company hates the BMW 3-Series. It’s always the benchmark, always the sales champion, always the golden boy. BMW shifted nearly 100,000 3-Series models in America last year and they did so not by being “the best” luxury sedan, but by pandering to the shopping public’s desires. Buyers have shown they want a comfy ride with a luxury logo on the front, they want good fuel economy and they want to hear journalists say how well the car handles on a track. The average buyer will never be on a track, but it’s critical to know your car belongs there. The old IS was a good car on the track, but its demure looks sold more on Lexus’ reliability and dealer reputation than the car’s track diaries. As we know from Volvo and Lexus’ sales numbers in this segment, two things don’t move metal: reliability and safety. For 2014 Lexus went back to the drawing board completely redesigning the IS sedan to be their most dynamic sedan ever. Does it have what it takes to take on the Germans and Infiniti’s new Q50?
When I was car shopping back in 2006 the Lexus IS350 found its way to the top of my spreadsheet, and I do mean spreadsheet. With anal resolve I had evaluated 8 vehicles, scored them, photographed them, ranked them and the IS350 came in second. What was first? A Volvo V70R (apples and oranges, I know). At the time I thanked the helpful Lexus sales guy and told him “if there was an AWD IS350, I’d buy it tomorrow.” Well, 5 years later there finally is an IS350 AWD, but am I buying it tomorrow? Let’s find out.