Every car company hates the BMW 3-Series. It’s always the benchmark, always the sales champion, always the golden boy. BMW shifted nearly 100,000 3-Series models in America last year and they did so not by being “the best” luxury sedan, but by pandering to the shopping public’s desires. Buyers have shown they want a comfy ride with a luxury logo on the front, they want good fuel economy and they want to hear journalists say how well the car handles on a track. The average buyer will never be on a track, but it’s critical to know your car belongs there. The old IS was a good car on the track, but its demure looks sold more on Lexus’ reliability and dealer reputation than the car’s track diaries. As we know from Volvo and Lexus’ sales numbers in this segment, two things don’t move metal: reliability and safety. For 2014 Lexus went back to the drawing board completely redesigning the IS sedan to be their most dynamic sedan ever. Does it have what it takes to take on the Germans and Infiniti’s new Q50?
Tagged as 2014 IS, 2014 Lexus IS, 2014 Lexus IS250, 2014 Lexus IS350, Alex L. Dykes, F-Sport, IS 250, IS 350, IS250, IS350, Lexus IS 350 F-Sport, Video, YouTube
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dolorean - Love the Z ad. That one was promoted first during the ’93 SuperBowl. It was also during that awkward elderly Japanese gentlemen, ah, cliche, shilling the Nissan...
nine11c2 - you are right – they SAY they sold far more cars then I thought so it is more than a few million. Not sure how many $100,000 cars with limited...
DC Bruce - This would be a killer city car that I would be hard-pressed to drive more than 5,000 miles/year, given its range limitations. In fact, my DD is a...
Kyree S. Williams - Actually, the (current) Durango and Grand Cherokee are underpinned by a modified Mercedes M-class platform, which is related to the GL and...
Hummer - Agree with the author, new cars are boring and bland in design, still using the same crappy material adopted in the 70/80s just in different...
DeeDub - Yes, it’s the revenue number, and it’s considerably higher than “a few million” as you wrote.
David Dennis - They have delivered more than 10,000 cars and are on course to sell over 20,000 cars this year. 20,000 cars is sufficient for breakeven....
Athos Nobile - Sadly not yet. But I would be looking at the current diesel ones or the regular I6. It is highly praised by the local press and I see plenty of them around....
Kyree S. Williams - I believe one of the things to come out of that unholy second marriage was the Dodge Caliber, which we had one of, a white 2007 SXT.
Conslaw - ” this strategy has allowed companies like Ford to sell overpriced vehicles with reliability problems to middle...