After taking a sales hit due to tsunami-related production woes, Lexus has been trying to regain their mojo with a new product offensive. Things started out with the new Lexus GS sedan that Jack Baruth and I loved on and off the track, followed by a revised RX. With the redesigned IS, the bulk of their lineup has been overhauled. Initially, I was a little concerned that the Lexus IS sedan would receive nothing more than a new nose and some LED lights for 2014 but the Japanese 3-Series fighter came out swinging when we were invited to the launch event earlier in the year. I came away impressed with the IS 350′s road manners, but most buyers will be shopping for the less powerful IS 250 and it’s taken us this long to get our hands on one.
Tag: IS 250
Every car company hates the BMW 3-Series. It’s always the benchmark, always the sales champion, always the golden boy. BMW shifted nearly 100,000 3-Series models in America last year and they did so not by being “the best” luxury sedan, but by pandering to the shopping public’s desires. Buyers have shown they want a comfy ride with a luxury logo on the front, they want good fuel economy and they want to hear journalists say how well the car handles on a track. The average buyer will never be on a track, but it’s critical to know your car belongs there. The old IS was a good car on the track, but its demure looks sold more on Lexus’ reliability and dealer reputation than the car’s track diaries. As we know from Volvo and Lexus’ sales numbers in this segment, two things don’t move metal: reliability and safety. For 2014 Lexus went back to the drawing board completely redesigning the IS sedan to be their most dynamic sedan ever. Does it have what it takes to take on the Germans and Infiniti’s new Q50?