In the endless rush to attract younger buyers, luxury car brands may have ended up alienating their traditional customer base – older buyers, specifically those old enough to collect social security – by implementing complex, technologically advanced features like touch screens and complicated infotainment systems. What if there were a way to opt-out?
Posted in Industry, Marketing, New Cars, News Blog, Sales
Tagged as infotainment, iPad, luddite, luxury cars, Technology
Tagged as infotainment, iPad, luddite, luxury cars, Technology
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