Like Cats And Dogs: An Exploration Of Automotive Mascots & Intellectual Property
Statue in front of Changfeng’s Liebao “Leopard” Division (Photo: Changfeng)

China doesn’t have the world’s best reputation for respecting intellectual property (pdf). TTAC’s own old China hand Bertel might give us an on-the-ground report that could differ with the reputation, but reputations are still what they are. We’ve seen knockoffs of MINIs and smart cars (do you think that smart could borrow a capital letter from MINI?), and of course there is the notorious Chery QQ’s take on the Daewoo Matiz/Chevrolet Spark. GM was already not thrilled with “Chery” being one letter removed from “Chevy”, but the QQ was kinda overt so GM was understandably upset. Bertel can correct me if I’m wrong but I believe that Chery prevailed in both the Chinese court system and in the Chinese marketplace (apparently by offering more features/value).

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  • Lorenzo Heh. The major powers, military or economic, set up these regulators for the smaller countries - the big guys do what they want, and always have. Are the Chinese that unaware?
  • Lorenzo The original 4-Runner, by its very name, promised something different in the future. What happened?
  • Lorenzo At my age, excitement is dangerous. one thing to note: the older models being displayed are more stylish than their current versions, and the old Subaru Forester looks more utilitarian than the current version. I thought the annual model change was dead.
  • Lorenzo Well, it was never an off-roader, much less a military vehicle, so let the people with too much money play make believe.
  • EBFlex The best gift would have been a huge bonfire of all the fak mustangs in inventory and shutting down the factory that makes them.Heck, nobody would even have to risk life and limb starting the fire, just park em close together and wait for the super environmentally friendly EV fire to commence.