Tag: Instagram

By on November 23, 2016

Our New Car

Remember when we didn’t know what the word “hashtag” meant? Gosh, that was nice. I recall reading one of Jack’s fiction pieces in 2012 (did I mention that Sunday Stories are coming back this weekend! YASSSS! Thank you, readers! #MakeFictionGreatAgain damn it I just used a hashtag) that was laden with hashtags and thinking, “Christ, I’m glad I have no idea what that was all about.”

Of course, it’s now 2016, and I’m busy adding #fordperformance #fordfocusrs #fors #nitrousblue to every single picture I post on Instagram in the hopes that some 15-year-old hot hatch enthusiast will get bored in study hall, find my picture, and give me the highly sought-after “like,” or, if I’m really lucky, a “follow.”

I think we can all agree this is pathetic behavior, yet everybody in the game does it. I’m not as bad as some — my social media pages are designed more to inflame the opposition than inspire loyalty — but we’re all driven to play this silly game by the OEMs, who have universally decided that having 10,000 Instagram followers means you get to have press cars delivered to your door, regardless if you have any knowledge of or about the industry.

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By on July 16, 2013

14FiestaST_25_HRThough there were some critics who mocked their first go round with marketing cars through social media, Ford is apparently happy enough with the results of the 2009 Fiesta Movement that they’re bringing back the Fiesta Movement to help launch the newly refreshed 2014 Fiesta. This time they’re making the campaign even more focused (no pun intended) on using online communities, calling it the Fiesta Movement: A Social Remix.

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