By on May 28, 2013

 

After the March 11 monster earthquake and tsunami wiped out large parts of Japan, headlines focused on the near-meltdown of Fukushima. Recently, I learned that there was a strong likelihood of a worldwide economic meltdown, caused by a microchip factory 80 miles south of Fukushima. Here is the story of how the crisis was contained. (Read More…)

By on May 24, 2013
Polo-cat

German launch catalog for the Polo

Where did the names of Volkswagen’s Passat, Golf, Scirocco, Polo come from? What is their meaning? For four decades, it was shrouded in mystery. Forty years later, a famous former Volkswagen CEO, Dr. Carl Hahn, and his illustrious former sales chief, “WP” Schmidt, help TTAC get to the bottom of an unsolved question,

Some of the worst performers in the truth department are the gossip press and the automotive media. A good deal there simply is fantasy. Knowing well that no-one will complain or check, bogus new product plans are being published.  The large-scale availability of cheap 3D rendering software (here is how it’s done) and of WordPress turns this disease into a pandemic.

Most of these lies come and go. Some stay and turn into history. A dark chapter of automotive history falsification is about the names of the new generation of cars that, in the early 1970s, rescued Volkswagen from the brink and that helped turn VW into the powerhouse it is today: Passat, Golf, Scirocco, Polo.

There is so munch nonsense written about those names, that we had to go to the very top, and ask the people who decided these names 40 years ago. (Read More…)

By on May 15, 2013

IMG_5034

 

This being Q&A Wednesday, I promised to answer  TTAC commenter 28-cars-later’s question in feature-length. He said: “Bertel, how do you get such access to Ghosn… is Nissan just *this* friendly to the press?” Let me explain to you how it works.
(Read More…)

By on April 18, 2013

At the Shanghai Auto Show, which opens to the public on April 21, and to tens of thousands of alleged members of the media the day before, the child of one of the auto industry’s oddest couples will be shown – at least in prototype form. It is the Denza EV, the product of a mésalliance between the world’s oldest and proudest automaker, Daimler, and a company that entered the annals of contemporary automotive history as the most brazen rip-off artist.

Of course we are talking of BYD, the Shenzhen, China, based maker of half the world’s cellphone batteries and a dwindling number of cars. A while ago, I visited an intrepid team of German engineers, shacked up at BYD, to jointly develop an electric car. They were friendly, hospitable, and as forthcoming as possible under the strange circumstances. For months, I could not bring it over me to put my fellow countrymen and expats in the dim light this story would project. Their job is tough enough. But in the interest of timeliness and journalistic duty, here it goes.
(Read More…)

By on February 23, 2013

The story about fake taxi parts did not surprise me at all. “Police busts fake parts scam” is a fixed part of the standard repertoire of the auto industry theater troupe. That play is longer running than Les Miserables, it definitely made more money than the Phantom of the Opera. The play is a clever sham to separate you from your money, and I helped write the script.

(Read More…)

By on February 16, 2013

After Toyota ended production of the Lexus LFA and closed a chapter of supercar history, National Geographic aired its documentary as part of its Megafactories series. “Up until now, no television cameras have ever been allowed inside this top secret facility,” says the film. The words were carefully chosen. You, the TTAC readers, had been there long before the film went on air.

(Read More…)

By on February 10, 2013

 

At TTAC, we showed you the secrets of how to make a supercar. But what about the real top secrets of a car company, like its earnings? This is insider information, trading on which could make you rich, or poor. It also can land you in jail for a long time. TTAC takes you to the inside of how a car company prepares for an earnings press conference.

Dan Sloan is tired. The head of Nissan’s Global Media Center in Yokohama got up at 6am this morning after days of not much sleep. Today is the day when Nissan’s third quarter earnings are to be announced to the press, and the world at large. It will be a long day of preparations for the big announcement in the late afternoon, and TTAC will be the fly on the wall. Or, as Sloan predicted, the fly in the ointment.

(Read More…)

By on July 13, 2012

On the LFA’s in-house test track. Each car gets tested for some 50 miles

In this week-long report, we followed the Lexus LFA from raw fiber to bodypaint, and assembly. In this final chapter, we take it on the test track in Motomachi. 

Each and every LFA that rolls off the line is checked like no other car. 7,000 items of the LFA, all previously checked, counter-signed, eternalized in evidence sheets, are checked again. Each check again is eternalized in evidence sheets. When I said it takes 8 days to make an LFA, I lied. It takes 8 days to make one, and then it takes a full additional week to check it. (Read More…)

By on July 12, 2012

In the preceding chapters, we followed the Lexus LFA from raw fiber to body, paint, and assembly. Today, the LFA gets its engine. Tomorrow, we’ll test it, and then, we’ll say good-bye to the LFA Workshop in Motomachi. 

On its slow road to completion, the LFA travels down a main line, where it is met by components that come from smaller sidelines. One such subassembly is the LFA’s V10 engine. Covered by a thick sheet of plastic, it comes from Yamaha where it was built and assembled. The engine was a balancing act, in more ways than one. (Read More…)

By on July 11, 2012

 

LFA carbon fiber body

After a general introduction in the first chapter, the last chapter of this inside report showed us  how the body-in-white of the LFA is hand-made layer by layer, and that it is actually a body-in-black. When finished, the body goes on a transfer cart and travels one third of a mile to the second stage of the LFA production, painting and final assembly. We take a bus. (Read More…)

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  • Jack Baruth, United States
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