J.D. Power has released the results of its 2010 Initial Quality Survey (IQS). As in previous years, the release stresses that Detroit has improved, but now to the point that the average for GM, Ford, and Chrysler is for the first time higher than that for the imports. J.D. Power’s sound bite: “This year may mark a key turning point for U.S. brands as they continue to fight the battle against lingering negative perceptions of their quality.”
Interesting choice of words. The battle to change perceptions is often fought with ads. What information might ads include to assist in this fight? (Read More…)
Posted in News Blog, Toyota
Tagged as Initial Quality Survey, IQS, J.D. Power, Michael Karesh, Quality
Tagged as Initial Quality Survey, IQS, J.D. Power, Michael Karesh, Quality
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