In the endless rush to attract younger buyers, luxury car brands may have ended up alienating their traditional customer base – older buyers, specifically those old enough to collect social security – by implementing complex, technologically advanced features like touch screens and complicated infotainment systems. What if there were a way to opt-out?
Ford will be giving away its SYNC AppLink to any automaker or Tier 1 supplier, as it looks to make SYNC the standard for in-car connectivity systems.
Ford’s revised F-Series Super Duty was announced today, and aside from the giant chrome grille, the big news here is a revamped MyFord Touch system – now available with knobs and buttons in addition to the touch screen.
As lifetime President of the “Auxillary Cable Fan Club”, it saddens me to see that Ford’s annoying system will be standard on the 2013 Flex and 2013
Gamechanger Fusion, with Ford boasting that over 4 million vehicles have had SYNC installed since 2007.
Amid the cries of shock around the blogosphere at the sudden death of the Kia Borrego, another tidbit of more consequential Kia news remains undercovered. And it’s actually bigger Ford news than anything else. Ford had deal with Microsoft for exclusive access to the technology underlying its Sync system. But with Ford’s 18 month term of exclusivity expired, Kia is set to formally announce its Sync-alike at next Tuesday’s International Consumer Electronics Show. Shooting for the middle ground between Ford’s apt “Sync” brand name and Fiat’s asinine “Blue&Me” moniker, Kia has called the system “Uvo” (Short for “Your Voice,” believe it or not).