Ineos Announced Its Third Off-Roader and This One Is Electrified

The Ineos Fusilier is on its way, bringing two electrified powertrains, a skateboard chassis, and the brand’s signature old-school styling. Company chairman Sir Jim Ratcliffe said the vehicle offers Ineos’ robust off-road capabilities, noting that the range extender makes a fully electric vehicle more practical for many buyers.

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Ineos Starts Production of Grenadier for North America

Moneyed types in this country who’ve been pining for the spiritual successor to Land Rover’s old-school Defender will be gratified to learn the first series production Grenadier models for North America have started rolling off Ineos Automotive’s factory floor.

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Ineos Plans North American Dealer Network Ahead of Grenadier Launch

If you had questions about how upstart automaker Ineos would sell its vehicles in the U.S., the company finally has some answers. The British chemical company turned automaker plans to release the Grenadier here sometime in 2023, and it plans to sell them through a dealer network with at least 35 stores in North America. 


According to Automotive News, Ineos already has 12 employees in the United States and will at least double that number by January 2023. The automaker has gathered 5,000 reservations in the U.S. and told the publication that its first hires have been in customer experience and marketing to help convert the reservations to paid sales.

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(Not) For Your Eyes Only: Jaguar Land Rover Loses Bid to Squash Defender Lookalike

Imitation, as the saying goes, is the sincerest form of flattery, but Jaguar Land Rover’s been burned in the past, what with a certain Chinese automaker rolling out near carbon copies of its Range Rover Evoque crossover.

In the Defender lies far more heritage, but JLR just lost a bid to keep the visual rights to the boxy off-road beast in the UK, paving the way for British sales of a model that looks very similar to the much-loved previous-generation model.

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Familiar Faces: Ineos Debuts Grenadier Design

If it seems like years have passed since we’ve issued an update on Ineos Group’s attempt at building a Defender-inspired SUV, that’s because it has been. The British chemical conglomerate asked Land Rover if it could assemble copies of the then-defunct automobile back in 2016, only to be told to take a hike. Unfazed, CEO Jim Ratcliffe said Ineos would move ahead on the program anyway — focusing instead on building an updated model “influenced” by the utility vehicle, but not a carbon copy.

The company now says the model, dubbed Grenadier, is swiftly approaching production. Even though it doesn’t share any parts with the vintage Defender 110, it still resembles the 4×4 utility to a point that might lead to continued legal troubles with Jaguar Land Rover.

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British Chemical Company Proceeding With 'Defender-inspired' Ride

Last year, we reported on how British chemical company Ineos had approached Land Rover, asking for permission to build a copy of its now-deceased Defender. Land Rover responded unequivocally, stating, “There is no way this is happening.”

Hold on, not so fast there.

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  • CanadaCraig VOTE NO VW!
  • Joe This is called a man in the middle attack and has been around for years. You can fall for this in a Starbucks as easily as when you’re charging your car. Nothing new here…
  • AZFelix Hilux technical, preferably with a swivel mount.
  • ToolGuy This is the kind of thing you get when you give people faster internet.
  • ToolGuy North America is already the greatest country on the planet, and I have learned to be careful about what I wish for in terms of making changes. I mean, if Greenland wants to buy JDM vehicles, isn't that for the Danes to decide?