By on June 14, 2016


In visual perception a color is almost never seen as it really is — as it physically is. This fact makes color the most relative medium in art. —Josef Albers, Interaction of Color

This is my favorite quote from the most intriguing textbook during my year at the College for Creative Studies. As an administrator of the Brown Car Appreciation Society, I’ve embraced this quote at every poorly chosen “brown” car that’s too close to yellow, red, gray, and green for most eyeballs.

So, when an Australian market research firm’s anti-smoking initiative found Pantone 448 C — a “drab dark brown” called Opaque Couché — the most off-putting color to cigarette smokers, it was no surprise the news eventually trickled down to my corner of the Interweb. (Read More…)

By on August 5, 2015


I suspect there’s more than a handful of Transportation Design students finding employment in the toy business and I know my fellow design classmates at CCS collected diecast model cars. They’re inspirational, personally helping me render light/shadow reflections on the vellum.

Visits to (Pasteiner’s) Auto Zone happened regularly, sometimes with the same higher regard than local religious institutions. So spare me, oh mighty autoblogosphere, from the manufactured excitement of Lego’s F40 kit.

I reckon it’s a designer’s 8-bit nightmare. (Read More…)

By on April 9, 2015


While designing top-dollar luxury cars was a rare success during my year at CCS, it’s gotta be tough to get these into production.  Consider competition from lower-rung manufacturers, namely those parent companies owning the likes of Rolls Royce. How much shared engineering is forced upon them?  What financial (beancounting) and legal (pedestrian safety, carbon emission) design constraints are forced upon the uber-luxury Transportation Designer?

Design directives get muddy in any vehicle, yet weak design is intolerable at a $354,000 price tag. (Read More…)

By on February 12, 2015


This just happened. (photo courtesy: Ram)

Most design students don’t consider Peak Oil in their studies, but The Reckoning was on my reading list back then. While Peak Oil is tangentially connected to car design, we clearly reached Peak Emblem.

It cannot get any worse than what’s being introduced in Chicago this week.

(Read More…)

By on January 30, 2015



A Fashionable Savior for the Budget Minded?

Rio is full of beauty: beaches, gorgeous people on said beaches, delicious caipirinhas served beachside andwait for ita healthy alternative to DLO FAIL.

Yes, a way out from the infestation of black plastic cheater panels: triangles of FAIL that plague Car Design from the cheapest subcompact to the most flagship-iest Cadillac. (Read More…)

By on August 15, 2014


One interesting thing about living on-campus at CCS was the precious little available to purchase within walking distance. Such is the life of a car-less design student in Metro Detroit. That’s until a friend took me to a Meijer Hypermarket in the ‘burbs: a new world of “stuff” entered my cloistered world. Cheap but nice stuff, with an intrinsic value far higher than its retail price. (Read More…)

By on June 27, 2014

This Sunday is World Industrial Design Day, a day when the ID Community brings awareness of this profession’s value. Though I left The College for Creative Studies with my tail between my legs, ID’s blending of business/entrepreneurship, art and science still charms me.  So let’s examine two ignition keys that owe their existence to the craft known as industrial design.

(Read More…)

By on June 5, 2014

Car Design college was a wake-up call for this auto-obsessed kid: it festered with two-faced people. There are bastard-coated souls smiling to your face, stabbing you in the back during Portfolio Review. Or friends that pity you, being your crutch via white lies and false kindness.  Bad news, especially for a Lincoln-Mercury fanboi saddened by how the MKZ became as two-faced as the industry that spawned it. (Read More…)

By on August 7, 2013


Never forget: people make all the difference.  This often overlooked fact in the glamorous world of automotive styling rings true for the life of Mr. Uwe Bahnsen. I froze in my tracks when I heard of his passing on Car Design News. His work at Ford and with the Industrial Design community influenced me, and every American who loved cars in the 1980s.

How ironic that Mr. Bahnsen’s passing was the week TTAC’s own Ford Sierra passed its citizenship test in Texas: so here’s a great Germanic-Texas Beer for you, Mr. Bahnsen. (Read More…)

By on March 12, 2012


Andrew writes:

Hi Sajeev,

I always enjoy reading your nuggets of design wisdom and critique on TTAC. From your articles, its obvious you know some rather talented designers, and definitely have some interesting stories.

If you could spare a moment of your time for a TTAC reader, I’m looking for some feedback on my industrial design portfolio; I’m trying to land my first proper design job that I’ll be happy with after graduating in April of last year. I’m currently working in a somewhat related field in a job that pays well but gives me no joy. (Read More…)

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