Tag: Incentives

By on September 16, 2016

2016 Fiat 500 1957 Edition, Image: Fiat Chrysler Automobiles

It’ll be easier to get into a Fiat 500 next year, but the question is: does anyone want to?

Fiat Chrysler Automobiles has cut prices and reduced the number of trim lines of the 2017 500 as the tiny runabout’s popularity wanes, Bloomberg reports. (Read More…)

By on September 9, 2016

2016 Chevrolet CamaroChevrolet has hauled the axe out of the “break in case of low sales” box, chopping prices on almost all 2017 Camaro models.

The revised prices, effective today, apply to all 2017 model year Camaros — not just those yet to be built, GM Inside News reports. The move comes after a rocky summer for the recently restyled model, which saw the Camaro battle to stay out of last place in the pony car standings. (Read More…)

By on September 2, 2016

2017 Subaru Forester

Sales of new vehicles declined by nearly 4 percent in the United States in August 2016, a year-over-year drop which followed flatlining sales over the previous three months. Bucking the trend to no small degree in August was capacity-constrained Subaru, which earned 4 percent of the market by selling more than 60,000 new vehicles for the first time in the company’s history.

Making Subaru’s achievements even more impressive: according to TrueCar, discounts in Subaru showrooms in August were 78-percent below the industry average. (Read More…)

By on August 17, 2016

2016 Toyota Camry XLE

The Toyota Camry began a streak of 14 consecutive years as America’s best-selling car in 2002. Holding that number one position isn’t easy.

Toyota does not merely need the Camry to continue to live up to its reputation for reliability, and subsequently incite demand. Toyota also requires massive production capacity and a pricing scheme that matches production capacity to demand.

Demand in the United States for conventional midsize cars, however, is falling quickly. Year-to-date, overall midsize car volume is down 8 percent. In July 2016, midsize car sales fell 15 percent.

With a 2016 Camry now attempting to leave dealer lots as a five-year-old car, more than two years since its last refresh, Toyota’s desire for the Camry to maintain its high-volume nature and best-selling posture is now matched by a significant uptick in Camry incentives.

Toyota is now discounting Camrys 27-percent more than just one year ago, with an average incentive spend per Camry of $3,760 in July. (Read More…)

By on August 9, 2016

2016 Chevrolet Camaro

Yes, Camaro sales figures. They’re not attractive, not what General Motors was accustomed to achieving when the reborn Camaro returned in 2009 as a fifth-generation Ford Mustang fighter. Not for the first time, we told you that story yesterday. Much as we all expected that the Camaro, in its final year, would be outsold by the high-production sixth-gen Mustang in its first year, 2015 is over. This is 2016. The Camaro is the new car. The Mustang could be resigned to Yesterday’s News status.

Instead, the Mustang is outselling the Camaro by huge margins, the Dodge Challenger has outsold the Camaro in each of the last three months, and Camaro volume is down 37 percent since May, year-over-year.

What’s an automaker to do? (Read More…)

By on August 1, 2016

2016 Nissan Murano Front Three-Quarter, Image: © 2016 Seth Parks/The Truth About Cars

Nissan is closing in on its goal of owning 10 percent of the North American market, but it opened itself up to plenty of risk along the way.

The surging automaker beat rival Honda in sales during the first half of this year, but only because of boosted incentives and increased fleet sales, Bloomberg reports. Big volume doesn’t always mean big profits. (Read More…)

By on July 6, 2016

2016_nissan_leaf_07

The Leaf is nowhere to be seen — unless you’re staring at a Nissan dealer lot — and American buyers are barely budging their electric vehicle take up rate. Nissan, it seems, needs another incentive to sweeten its EV pot.

The solution? More free electricity. It’s not a new idea (actually, it’s an expanded version of two-year-old promotion), but the automaker probably figured, why the hell not? (Read More…)

By on June 27, 2016

2015 Cadillac ATS Coupe

The Cadillac ATS has a fever, and the only cure — according to Cadillac — is more value.

Hoping to reverse a sales slide that’s plagued the automaker’s smallest sedan since its debut, Cadillac plans to simplify the model’s configurations and pack each trim level with more goodies, according to a report in Automotive News. (Read More…)

By on June 2, 2016

2016 chevrolet impala

Summer’s here, and it’s never been a better time to please, please buy one of our cars, General Motors wants buyers to know.

The automaker plans to roll out a host of incentives during the month of June, Automotive News reports, to make up for a month that saw combined sales at all of its divisions sink 18 percent year-over-year. (Read More…)

By on March 10, 2016

2016 Fiat 500L

Fiat’s American retailers are struggling to bring in buyers as well as pay the cost of their dealerships, but help is on the way from the parents.

On March 9, Fiat Chrysler Automobiles pitched a plan to stabilize dealers, offering Fiat stores the opportunity to combine their operations with the Chrysler-Jeep-Dodge-Ram dealers many are adjacent to, Automotive News reports.

(Read More…)

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