Tag: Incentives

By on October 5, 2016

Camaro Cash on hood

The narrow victory scored by the Chevrolet Camaro in America’s pony car sales race in September 2016 was the result of General Motors finally pricing the Camaro in line with the Ford Mustang.

But General Motors still has more than four months of Camaro supply as dealers approach a much slower buying season for sports cars in general; as the auto industry at large shows signs of a gradual and modest slowdown.

Year-over-year, U.S. sales of the Chevrolet Camaro jumped 25 percent in September 2016. Compared with August, month-to-month volume rose 17 percent. To produce such gains, GM had to triple the average price cut on Camaros.  (Read More…)

By on October 5, 2016

2016 Nissan Titan XD PRO-4X on Offroad Trail, Image: © 2015 Mark Stevenson/The Truth About Cars

It’s increasingly looking like 2015 will be a high-water mark for U.S. auto sales, with September sales stats showing a cool-down in the new car market.

Faced with a long-predicted slump — the duration of which is still anyone’s guess — and growing competition over remaining market share, automakers have boosted incentive spending to its highest level since the depths of the recession. (Read More…)

By on October 4, 2016

2016 Chevrolet Camaro SS

In September 2016, for the first time since October 2014, the Chevrolet Camaro outsold the Ford Mustang in the United States.

Year-over-year, Chevrolet Camaro sales jumped 25 percent to a five-year September high of 6,577.

With the worst Ford Mustang decline since (not coincidentally) October 2014, the Blue Oval’s pony car saw its share of the three-car Detroit pony/muscle car sector fall by 15 points to 34 percent.

Thus, the Camaro wins. Over the span of one month. By a small margin.  (Read More…)

By on September 16, 2016

2016 Fiat 500 1957 Edition, Image: Fiat Chrysler Automobiles

It’ll be easier to get into a Fiat 500 next year, but the question is: does anyone want to?

Fiat Chrysler Automobiles has cut prices and reduced the number of trim lines of the 2017 500 as the tiny runabout’s popularity wanes, Bloomberg reports. (Read More…)

By on September 9, 2016

2016 Chevrolet CamaroChevrolet has hauled the axe out of the “break in case of low sales” box, chopping prices on almost all 2017 Camaro models.

The revised prices, effective today, apply to all 2017 model year Camaros — not just those yet to be built, GM Inside News reports. The move comes after a rocky summer for the recently restyled model, which saw the Camaro battle to stay out of last place in the pony car standings. (Read More…)

By on September 2, 2016

2017 Subaru Forester

Sales of new vehicles declined by nearly 4 percent in the United States in August 2016, a year-over-year drop which followed flatlining sales over the previous three months. Bucking the trend to no small degree in August was capacity-constrained Subaru, which earned 4 percent of the market by selling more than 60,000 new vehicles for the first time in the company’s history.

Making Subaru’s achievements even more impressive: according to TrueCar, discounts in Subaru showrooms in August were 78-percent below the industry average. (Read More…)

By on August 17, 2016

2016 Toyota Camry XLE

The Toyota Camry began a streak of 14 consecutive years as America’s best-selling car in 2002. Holding that number one position isn’t easy.

Toyota does not merely need the Camry to continue to live up to its reputation for reliability, and subsequently incite demand. Toyota also requires massive production capacity and a pricing scheme that matches production capacity to demand.

Demand in the United States for conventional midsize cars, however, is falling quickly. Year-to-date, overall midsize car volume is down 8 percent. In July 2016, midsize car sales fell 15 percent.

With a 2016 Camry now attempting to leave dealer lots as a five-year-old car, more than two years since its last refresh, Toyota’s desire for the Camry to maintain its high-volume nature and best-selling posture is now matched by a significant uptick in Camry incentives.

Toyota is now discounting Camrys 27-percent more than just one year ago, with an average incentive spend per Camry of $3,760 in July. (Read More…)

By on August 9, 2016

2016 Chevrolet Camaro

Yes, Camaro sales figures. They’re not attractive, not what General Motors was accustomed to achieving when the reborn Camaro returned in 2009 as a fifth-generation Ford Mustang fighter. Not for the first time, we told you that story yesterday. Much as we all expected that the Camaro, in its final year, would be outsold by the high-production sixth-gen Mustang in its first year, 2015 is over. This is 2016. The Camaro is the new car. The Mustang could be resigned to Yesterday’s News status.

Instead, the Mustang is outselling the Camaro by huge margins, the Dodge Challenger has outsold the Camaro in each of the last three months, and Camaro volume is down 37 percent since May, year-over-year.

What’s an automaker to do? (Read More…)

By on August 1, 2016

2016 Nissan Murano Front Three-Quarter, Image: © 2016 Seth Parks/The Truth About Cars

Nissan is closing in on its goal of owning 10 percent of the North American market, but it opened itself up to plenty of risk along the way.

The surging automaker beat rival Honda in sales during the first half of this year, but only because of boosted incentives and increased fleet sales, Bloomberg reports. Big volume doesn’t always mean big profits. (Read More…)

By on July 6, 2016


The Leaf is nowhere to be seen — unless you’re staring at a Nissan dealer lot — and American buyers are barely budging their electric vehicle take up rate. Nissan, it seems, needs another incentive to sweeten its EV pot.

The solution? More free electricity. It’s not a new idea (actually, it’s an expanded version of two-year-old promotion), but the automaker probably figured, why the hell not? (Read More…)

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