Tag: Incentives

By on May 12, 2017

2017 Subaru Outback - Image: Subaru

Although Subaru is selling more new vehicles than ever before, particularly in North America, the automaker’s run of record profits came to end in the fiscal year ending March 31, 2017. Subaru made money, no doubt, but Subaru’s operating profit was down 27 percent compared with the prior year.

Subaru’s revenue grew 3 percent while global volume rose 11 percent to more than 1 million vehicles, according to Automotive News. That’s the kind of information that matters to investors.

As for consumers, it’s the information from Subaru CEO Yasuyuki Yoshinaga that matters most. Saying the U.S. market has peaked, Yasuyuki Yoshinaga claims, “The market environment has increasingly become tougher.” In a tougher market, Subaru’s largest market, an automaker must either give way or make way.

Subaru’s decision? “We will carefully examine the situation and will take the necessary steps to maintain our sales, including incentives,” Yoshinaga says.

You heard right. Subaru, notorious for limited supply and limited scope for deal-making, might just offer you a bit of a discount on your next Outback or Forester. (Read More…)

By on May 11, 2017

2016 Chevrolet Impala Midnight Edition - Image: Chevrolet

We knew General Motors’ strategy for the tenth-generation Chevrolet Impala would be different when the big sedan was launched in 2013. No longer intended to be the fleet queen and a hugely discounted showroom sedan, the tenth-gen Impala moved upmarket.

Consequently, sales decreased, and did so in dramatic fashion. The Impala’s U.S. volume in 2014 was down by more than half compared with 2007 output. Sales continued to fall, with the Impala’s 2016 calendar year result of 97,006 U.S. sales representing the sixth consecutive year of decline.

The Impala’s numbers are getting lower. Much lower. After averaging more than 8,000 monthly Impala sales in 2016 and nearly 10,000 per month as recently as 2015, Impala volume has cratered in early 2017. Only 3,213 Impalas were sold in the United States in April 2017, down 73 percent compared with the Impala’s April average over the last five years.

But don’t assume the scarcity of Impala sales will translate to an abundance of deals at your local Chevrolet dealer. Impalas are thin on the ground, and GM isn’t playing games with incentives. (Read More…)

By on April 19, 2017

tdiengine

Earlier this year, Volkswagen received the necessary approvals to begin fixing vehicles equipped with 2.0-liter diesel engines that had been modified to circumvent emissions testing. While older VW and Audi models with TDI powerplants continued amassing on vacant lots via its mandatory buyback program, 2015 MY units have begun undergoing engine control module alterations.

Those vehicles are now back on sale and Volkswagen is offering them with a considerable discount attached, though the manufacturer hasn’t made a peep about the deal. Instead, the automaker is leaving it to dealers to break the news — or not. (Read More…)

By on April 15, 2017

2016_nissan_leaf_12

How do you keep a very long-in-the-tooth model alive when competitors have bypassed it in terms of technology and practicality? Offer sweet deals, obviously.

Nissan’s venerable Leaf, which saw its first U.S. sales in late 2010 and still hasn’t confirmed a North American successor, needs all the help it can get. Not only are electric cars a tough sell in America, but the Leaf faces a growing crop of rivals that top its paltry driving range by roughly 2:1.

Nissan wants to know: would you feel differently if it was much, much cheaper? (Read More…)

By on April 13, 2017

dealership

Every industry analyst is beginning to sing the same tune. Despite things looking good now, the worm is about to turn. Global sales look poised to remain strong this year but the market has peaked and sales should persist on a graph as a flat line. Next year could be a different story, however, and there’s much apprehension surrounding lengthening loan terms and the upsurge of subprime lessees.

Rising incentives are also causing alarm; J.D. Power and Associates expects the average incentive per new unit to top $4,000 in 2017. While that tactic may get people into dealerships now, it might also harm long-term profitability as the automotive industry swings toward leaner times.   (Read More…)

By on April 3, 2017

2017 Ford Taurus

The Blue Oval is dolling out Big Green to dealers in an attempt to clear stubbornly unsold 2016 models from its inventory.

The plan could see Ford dealers collect bonuses of up to $6,000 per vehicle, a new report states. As you might have already guessed, the languishing models are certainly not of the truck, SUV or crossover variety. (Read More…)

By on March 2, 2017

2016 chevrolet impala

Pity the poor passenger car. Once on top, now increasingly being spoke of in sentences that use the word “endangered.”

If last month’s sales figures tell us anything, it’s that the current trend towards spacious crossovers and SUV shows no signs of abating. With the segment now relegated to second-class status, passenger car makers face rising inventories and a growing need to sweeten the sales pot.

General Motors recently idled some plants and cut shifts to draw down a glut of unsold vehicles, but February’s dismal sales did nothing to help. Well, it’s March now, so bring on the crazy sales! (Read More…)

By on February 27, 2017

2017 Chevy Silverado 1500 W/T

The pickup is as much of a stereotypical American icon as gun ownership and throwing things away. Last year was a particularly good one for trucks, with Ford F-Series sales reaching pre-recession volume and a 10-year high and Ram recording a seventh year of growth. However, with sales peaking for the other domestic labels, General Motors’ share of the market shrunk.

What’s the solution to whatever consumers find lacking with GM’s product? A price war, of course. While Ford Motor Company and Fiat Chrysler Automobiles are scaling back, GM upped incentives from last February by 56 percent for the Chevrolet Silverado and 82 percent for the GMC Sierra. With the pickup segment being so important in North America, nobody wants to lose ground. Aggressive discounts are often the only way to overwhelm brand loyalty, but the practice is also guaranteed to eat into profits while annoying the competition. (Read More…)

By on February 19, 2017

2015 Honda CR-V

Sport utility and crossover vehicles have gradually become hotter than the surface of the sun as the public has come to treat sedans with the sort of disdain usually reserved for an old high school flame. It was decent while it lasted, but now you don’t even really want to acknowledge that it was ever a part of your life.

Sales have reflected this and automakers have hurried to supply an eager market with utility vehicles. While some did not quite meet demand, and have suffered for it, others are seeing rising incentives to meet the growing inventory surplus — giving us our first indications that interest in SUVs and crossovers has its limits.  (Read More…)

By on January 16, 2017

FCA_Chrysler_-_Brampton_Assembly_Plant-118lv9otvitl46gf2onfsp57uvch1

(Update: The initial story detailing new Canadian auto incentives was published on January 12. It has been updated to reflect new information.)

Canada’s new government-funded incentive program for automakers isn’t as generous as initially reported.

Last week, the federal government made changes to the Automotive Innovation Fund to allow car manufacturers, parts suppliers and R&D companies access to conditional grants that do not require repayment. Unfortunately, a communications slip-up at the country’s Ministry of Innovation, Science and Economic Development made the pile of cash a whole lot taller than intended. (Read More…)

By on December 20, 2016

2016 BMW X1 and 340i - Image: BMW USA

BMW continues to spend industry-leading levels of money to lure luxury car buyers in the United States. Yet November was the twelfth consecutive month in which sales at the BMW Group declined, year-over-year, in the U.S..

Through the first 11 months of 2016, sales at BMW are down 10 percent compared with the same period in 2015; Mini volume is off 11 percent.

According to TrueCar, however, no automaker is spending more in incentives, on a per vehicle basis, than BMW of North America. November 2016 incentives at the BMW Group jumped 25 percent compared with November 2015 yet sales fell 16 percent.

How much cash on the hood do American luxury car buyers want? (Read More…)

By on December 2, 2016

GMC.com screenshot - Image: GMCGeneral Motors moved to increase the average incentive spend per Buick, Cadillac, Chevrolet, and GMC vehicle by 36 percent in November in order to clear out an inventory glut that seemingly refuses to be cleared out.

According to Autodata, General Motors now has more than 873,000 vehicles in stock, nearly three months of supply. That’s 26 percent more inventory than at this stage of 2015, when industry-wide volume was pacing at roughly the same level as today, albeit with significantly less incentivization.

J.D. Power PIN data shows that General Motors spent $4,912 per vehicle sale in November 2016, a $1,302 increase compared with November 2015. According to TrueCar, industry-wide incentive spending rose 13 percent, year-over-year, a figure skewed by the dramatic increase at America’s biggest holder of market share. (Read More…)

By on November 29, 2016

NIssan Nalley Showroom: Image - Nissan USA

After the U.S. auto industry reported all-time record sales volume in calendar year 2015, the industry grew by more than 1 percent, year-over-year, in the first-half of 2016.

But since the second-half began, auto sales have trended in the opposite direction. Compared with the July-October period of 2015, sales in the same period one year later were down 2.5 percent. U.S. auto sales declined in August, again in September, and again in October. Since July, year-over-year volume has fallen by nearly 150,000 units, dragging 2016’s year-to-date ten-month tally below last year’s record results.

Yet forecasters say November 2016 will produce a sudden turnaround. (Read More…)

By on November 16, 2016

2017 Chevrolet Bolt EV

Politicians walk back policy promises as frequently as Ram announces special edition 1500s, so it’s not unwise to take campaign pronouncements with a big grain of salt.

Environmentalists and those close to the electric car sphere aren’t happy right now, as Donald Trump’s ascendancy to the Oval Office could put the kibosh on green ambitions. There’s talk of a rollback of fuel economy targets, of California no longer being allowed to be “special” (at least, when it comes to auto industry regulation) — basically, the sky could be falling, but they aren’t sure if it is yet.

Let’s take that frenzied speculation to its natural conclusion. Say the sky falls, environmental regulations are left gutted like tuna on a wharf, and the government incentives to buy an electric vehicle dry up.

Can EVs stand on their own? (Read More…)

By on October 29, 2016

Rear Volvo Word mark Volvo S90 Mussel Blue

First it was Hyundai flinging special discounts in the direction of imminently carless Volkswagen diesel owners. Now Volvo has added its name to the list of automakers attempting to woo this unique crop of vehicular nomads.

The approval of Volkswagen’s massive settlement deal with U.S. owners and environmental regulators on Tuesday is apparently a sales opportunity not to be missed, but Volvo is approaching it from a different direction than Hyundai. (Read More…)

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