The Nike Swoosh. The McDonalds Golden Arches. The Chevy Bowtie.
When you see them, you know them. Decades and billions of dollars are dedicated to make a ride on the freeway or, a walk in a park, a frequent subliminal reminder of how worthy a given brand is of your time.
Firestone is just beginning to invest in the icon you see here. What do you think?
Recent Comments
michal1980 - if the land cruiser was built to last forever, why did you replace everything in it? People have this emotional connection to some object that is completely...
Jesse - If we’re thinking of the same car, it’s likely the Boston Volvo Village dealer shuttle car. BVV is located near BU.
greaseyknight - Old cars suck, compared to new cars that is. From what I have seen it really depends on your mechanical experience/willingness to do the work to the...
lilpoindexter - In about 15 minutes I’m leaving for work in a 25 year old BMW 528e. So far, it’s been bulletproof in two years of ownership. BUT I’m very...
nzecowitz - You can guess where it’s still sold.
nine11c2 - I was going to comment on that too – the Land Cruiser is a forever car – its dependable because I rebuilt everything. The parts on the W123 are...
jdmcomp - The beauty of the 7 is that it is street legal. This is not. Love the concept, could be expanded to lots of sports...
threeer - Given that there are still many W123 running around (and I had one a few years back), I can’t imagine that the support structure needed to keep one...
crtfour - Like others have mentioned, the obnoxious dealer commercials would be enough to keep me from even going into a Kia dealership. My wife watches the news in the...
AMC_CJ - I have 3 older cars; a 78′, 79′, and 83′. The 78′ Chevy Malibu I drive almost every day to work, run errands in, etc. It’s actually...