Hyundai has a new and extremely successful spokesman. He is well-known, he can speak about cars with more authority than a football player. Best of all: He works pro bono. It is Volkswagen’s CEO Martin Winterkorn. With a low-cost video, Winterkorn catapulted Hyundai’s image to formerly unknown heights.
Volkswagen may show the car for lonesome commuter – Audi won’t have that. They have a concept for a single that has a girlfriend. They call it the “1+1-seat, ultra-light car for congested urban spaces.” I don’t know how a car that barely seats two will alleviate urban congestion, but I’m sure Audi will have an answer. For now, “the Audi urban concept combines elements of a racing car, a fun car and an urban car into one radical new concept.” There are two: A Sportback model, and a Spyder. (Read More…)
“Frankfurt in September, a city full of car crazy people from all over Europe, but no Saab at the IAA. However, few will notice it. “ So far, so true. Saabsunited reports that Saab will NOT have a booth at the Frankfurt Auto Show. Which is a good thing, because the cost saved for a decent display at the IAA can easily cover a good part of the monthly payroll at Saab. Currently, there is no money for the payroll – which has turned into a bit of a tradition at the storied Swedish carmaker. If I’d have the money just for the hyperinflated hotel rooms for a whole crew, I could retire comfortably. It’s THAT expensive. However, Saab has not given up on Frankfurt. Which is a bad thing. (Read More…)