#ia

Have you ever walked into a restaurant to find it happens to be marking some sort of special occasion by offering only a single dish? One time, I ambled into a greasy spoon fine dining establishment to discover the sole food available was roast beef. The solitary option? Mashed potatoes or french fries, sir. No substitutions.

While that approach had me heading for the door in a hurry, sometimes it pays dividends in the car world. We’re all spoilt for choice these days, so Toyota makes it easy for us with the Yaris iA.

We haven’t held back our critique of Toyota’s handling of its Scion sub-brand.

Though Scion held such promise a decade ago, replacing the hot-selling first-generation xB with a mostly ignored, overweight, second-generation xB was a ticket to failure. Allowing the once-popular tC to linger mostly unchanged and mostly unathletic for more than a decade is akin to snatching defeat from the jaws of victory. A flash in the pan sports car, the FR-S, wasn’t – couldn’t be – the answer to the brand’s troubles.

Signs of life are once again appearing at Scion, however, and not from the most expected places.

Toyota’s compact crossover C-HR will be making another auto show appearance before its production version is unveiled next year at the Geneva Auto Show, and its quite possible that the model could make or break Scion’s future in the U.S.

Toyota hasn’t released many details about the C-HR, other than to say that it’ll be built on the same, global TGNA structure that the next-generation Prius is built on and would have a similar hybrid powertrain.

The small crossover would fit entirely within Scion’s wheelhouse of younger buyers who apparently can’t get enough of crossovers, and would help make relevant a brand that is, um, struggling with sales.

When is a Scion not a Scion? Since Scion is division of Toyota, this is both a trick question and a serious one.

Scions can be anything from tweaked Toyotas and foreign market Toyotas to cars built by other manufacturers for Scion. The first such product was the collaboratively developed Scion FR-S / Subaru BRZ / Toyota 86. The second is this Mazda-designed and Mazda-built Scion iA.

The embargo is over for the 2016 Scion iA and iM, as pricing and other features have been officially announced.

With its angry looks and compact size, the Mazda-based 2016 Scion iA made its world debut at the 2015 New York Auto Show.

Though we already have an idea as to what the Scion iM will look like, Toyota issued teasers for it and the iA ahead of their New York debut in April.