As vehicle sales growth gradually cools off, BMW has found itself continuing to lose ground to its competitors — but it wasn’t always this way. The company spent years as the luxury brand par excellence before seeing the likes of Jaguar, Tesla, and historic rival Mercedes-Benz begin syphoning off its consumer base.
It looked to be in denial for some time, but it is now evident that Bayerische Motoren Werke has become painfully aware of its own shortcomings. The company has even begun holding employee rallies to address its problems and potentially scare the crap out of workers. Since January, the German automaker has taken its marketing team, factory managers, 14,000 engineers, and a portion of its general workforce through day-long events that illustrate just how far it has fallen. (Read More…)
BMW’s electric car sub-brand is growing, thanks to new and upgraded models, but its management ranks are shrinking as executives flee to a Chinese startup.
Three top names, including the program’s head, were lured to China’s Future Mobility Corp. this year, Automotive News Europe reports, while sales dropped by nearly a quarter in the first three months of 2016.
Nissan and BMW announced Monday that they would add 120 public fast-charging stations in 19 states to significantly expand electric vehicle infrastructure for cars not called Tesla.
The 120 stations would supplement to Tesla’s network of more than 200 Supercharger sites around the U.S. and Canada, placed throughout the countries that serve as a backbone for long-distance EV travel. (Coast to coast records are already a thing.)
Sorry, North Dakota, still no love for you. It’s a shame. Fargo is such a super town.
In addition to the battery-powered (or is it a hybrid?) i3 and i8 cars, BMW may build an electrified X3-sized crossover, 5-series sedan and perhaps a larger Tesla Model X-sized SUV in its “i” car range, The Detroit Bureau is reporting.
The speculation comes from BMW chief Harald Krueger who said there was room in the “i” range for something else.
“Between the i3 and the i8, there is space if you look at it from the number point of view,” Harald Krueger said in an interview with the German newspaper F.A.S.
Precisely four numbers are between 3 and 8. Let’s speculate! (Read More…)
Journos are congregating at an undisclosed location near the Chelsea Dog Run Park in downtown Manhattan as I write this, for the first ever unveiling of the BMW i3 and BMW i8 concept cars in North America. The sneak preview is being held before the cars get shipped to Los Angeles for the LA Auto Show. The mostly carbon fiber built battery operated and hybrid-electric vehicles had already been shown at the Frankfurt Motor Show, but here they are, on America soil. (Read More…)
BMW’s forthcoming “i” series of high-efficiency vehicles will launch as a two-vehicle brand, spanning the gap between high-end hybrid supercar (i8) and small, premium, rear-drive electric hatchback (i3). So, how can BMW style two such divergent vehicles in such a way that both fit into the same brand? That’s the subject of this video, which previews some of the design cues that mark these cars as BMWs, but also as “i-cars.” And if you’ve forgotten what an “i car” is (something BMW doesn’t want anymore than people forgetting what an “M Car” is), hit the jump for a brief video refresher… (Read More…)
Forget MegaCity. At the Geneva Motorshow, BMW will launch a new sub-brand that stands for low-emission vehicles and a new venture capital company. The brand will also remind people of the initially very controversial iDrive. Or the iPhone. (Read More…)