Tag: Hyundai

By on January 4, 2017

2016 Hyundai Sonata, Image: Hyundai Motor America

There’s no shortage of uncertainty afflicting the auto industry these days, but Hyundai Motor Company is facing 2017 like a tense office worker determined to put on a brave face around its colleagues.

After seeing its 2016 delivery targets swamped by a wave of market reality — and after canning the CEO of its American division for missing his own targets — Hyundai claims the gray skies will clear up in the New Year. (Read More…)

By on December 28, 2016

Hyundai Tucson, Image: Hyundai

Once a juggernaut, Hyundai’s recent sales and financial performance hasn’t kept pace with its lofty post-recession boom. The automaker now finds itself in one of the weakest positions in the industry for growth, all thanks to rising costs and a product lineup that doesn’t meet consumer demand.

To patch the holes and regain momentum, Hyundai has taken on some seemingly desperate cost-cutting measures. In this all-out scramble for profits, last week’s firing of its American CEO is just the tip of the iceberg. (Read More…)

By on December 21, 2016

Dave Zuckowski, Hyundai

There’s room at the top at Hyundai Motor America after the sudden firing of CEO David Zuchowski, insider sources claim.

According to Automotive News, Zuchowski, who joined the company as sales chief in 2007 before taking the top job two years ago, didn’t achieve internal sales targets. As such, he’s reportedly out the door, replaced by an interim leader.

It might be hard finding someone to replicate Hyundai’s sizzling post-recession sales performance. (Read More…)

By on December 19, 2016

2016 Veloster Turbo, Image: Hyundai

In terms of unpleasantness, buying a new vehicle often ranks up there with visiting a passive-aggressive dentist, or perhaps meeting with your child’s teacher to discuss his or her “performance.”

Overzealous salespeople who stereotype customers, high-pressure them into buying the vehicle and package the seller wants, and generally lack knowledge about their own product likely sour more people on a brand than recalls and scandals. If only there was an easy way to avoid turning customers away while boosting sales.

It turns out, the solution could be very simple. (Read More…)

By on November 28, 2016

2017 Hyundai Santa Fe Sport

A friend once asked me — jokingly, mind you — what vehicle would be the ride least likely to arouse suspicion from the police. The anti-heat score, if you will. As a proud (multiple) past owner, I knew the correct answer — a grey, ubiquitous, anonymous five- to 10-year-old General Motors sedan. At least, I thought I did.

Well, I take it all back.

Only while driving a Hyundai Santa Fe Sport does one realize that everyone else drives a Hyundai Santa Fe Sport. Everyone. In fact, you’re probably reading this in a Hyundai Santa Fe Sport. Allegedly, Hyundai sells the popular crossover in splashy colors like red, but a shade reminiscent of the slate-grey November sky that murdered the Edmund Fitzgerald’s crew seems to be the go-to choice  for most buyers. Would-be bank robbers, scofflaws and undercover cops, take note.

If you’re one of the few who hasn’t yet signed on the dotted line for the Big Blue H’s lower-midsize crossover — newly refreshed for 2017, in case you weren’t aware — I drove one so you won’t have to.

Now, why does my mind keep returning to the ocean? (Read More…)

By on November 23, 2016

2018 Genesis G90 – Image: Genesis Motors

There are 350 Hyundai dealers in the United States currently offering vehicles from the automaker’s new Genesis Motors brand inside Hyundai showrooms. It’s a model Genesis wants to change — simply too many stores for a fledgling auto brand; too much affiliation with proletarian Hyundai.

It’s also entirely unlike the non-dealer model Genesis Motors began employing in Canada on Monday, November 21, 2016. Genesis began business operations 48 hours ago with no physical locations whatsoever.

Dealers? Pfft. Someday.

Not today. (Read More…)

By on November 22, 2016

2017 Santa Fe

You won’t recognize Hyundai’s crossover lineup after the automaker’s potentially lucrative product revamp.

Giving crossover-hungry buyers more of what they want, Hyundai plans to add two new models and re-position three existing models to better battle rivals in red-hot segments. Expect a name change for one well-known model and growth spurts for others. (Read More…)

By on November 18, 2016

2017 IONIQ HEV

Millennials, the constantly-stereotyped cohort of young adults who won’t watch a black and white movie but still like cars, are every automaker’s go-to crowd for future sales.

Hyundai has announced a plan to tap these would-be car buyers in a way that drills into the very core of what they desire in vehicle ownership (or so studies show). Think of it as the Netflix approach to sales. (Read More…)

By on November 16, 2016

2016 Hyundai Genesis Coupe

Sometimes a manufacturer churns out a base trim that — all things considered — might just be the primo choice for that particular model. Here’s an example.

No one talks about this car anymore. When it was introduced a scant seven model years ago, many noises were made about Hyundai’s newfound ability to compete with the Camaro, Mustang, and G37 of the day. Since then, marketeers at Hyundai carved Genesis into its own brand, leaving the Hyundai-badged Genesis Coupe an outlier on the Korean automaker’s showroom floor. Headed for the chopping block at the end of this year, dealers are likely eager to shift these two-door coupes off their lot and out of their floorplan.

That’s great news for bargain hunters seeking performance.
(Read More…)

By on November 14, 2016

2017 IONIQ HEV

The fully electric version of Hyundai’s Ioniq hasn’t even hit dealer lots yet and the automaker is already claiming its 124-mile range isn’t enough. (Read More…)

By on November 7, 2016

Genesis store, Round Rock Texas

There’s no denying the strategy behind Hyundai’s Genesis Motors luxury brand is unusual. By its very nature, the contrived launch of a new Korean luxury marque — more than a century after the dawn of America’s favourite luxury brand, Mercedes-Benz — is going to differ in a multitude of ways.

Genesis intends to maximize the possibility for consumers to shop for their cars online, for instance. And Genesis owners won’t need to take cars to dealers for servicing — valets will provide pickup and delivery.

Yet one aspect of a new brand’s U.S. launch is nevertheless set in stone: dealers.

Genesis Motors has 350 dealers inside Hyundai’s U.S. showrooms, Wards Auto reports. Genesis Motors’ general manager Erwin Raphael wants a different number.

A smaller number. (Read More…)

By on October 31, 2016

2016 Chrysler 200C

There is something sincerely wrong with Fiat Chrysler Automobiles’ math, although things are starting to add up for why some of its sales numbers were so inflated.

That, Ford decides to get a little less global at the expense of the small car, Hyundai pays the price for lying, and parts suppliers see doom and gloom on the horizon for the automotive industry… after the break!

(Read More…)

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