Tag: Hyundai

By on February 21, 2017

2017 hyundai ioniq hybrid

At 30,000 feet above Nebraska, a man who could generously be described as severely corpulent had finally reached the level of personal solace required to allow his mass to spill out of seat 27D and into my own. It was another 1,500 miles to New York, and I could already feel the damp warmth of his body begin to encompass my left side as his sweat began seeping through his pants’ cotton-nylon blend and into my dark denim. Hyundai had invited me out for the introductory press event for its new hybrid/EV five-door, the Ioniq, and I desperately wished I was back in California braving unseasonably heavy rains on low rolling resistance tires as some overfed stranger’s lap oozed across my thigh.

I would have given practically anything to be back behind the wheel of one of Hyundai’s demo cars — not because the Ioniq was the pinnacle of automotive excellence, but because, a day earlier, the company claimed the hybrid version could make the entire transcontinental journey for roughly $100. I’d have gladly paid the Benjamin and spent four headache-free days on the road to avoid four of the most emotionally traumatic hours of my life.

While saying that Hyundai’s new green machines are little more than a preferable alternative to being smothered by middle-aged flesh isn’t the highest praise, I can also say that the Ioniq Electric, Hybrid, and Plug-in Hybrid are all superlatively serviceable — surpassing expectations without ever becoming a sensation. This is adequacy at its most acceptable(Read More…)

By on February 16, 2017

2018_hyundai_accent_exterior_3quarter_low-2

Does it look familiar?

If you haven’t seen a new product from Hyundai in the past year and a half, your answer is probably a half-hearted “maybe.” However, the 2018 Hyundai Accent borrows enough design cues from the larger Elantra that the answer should be a solid “Oh, definitely.”

Introduced today at the Canadian International Auto Show in Toronto, the fifth-generation Accent promises more of the things that matter: interior room, length, width, acceleration and fuel economy.

It also breaks from the past in another way. Due to its growth spurt, the Accent — once among the most diminutive cars on the road — can now be classified as a compact. (Read More…)

By on February 15, 2017

2017 IONIQ HEV

Once upon a time, Toyota’s Prius was the only real choice for anyone looking to get into a futuristic “hybrid” car. The microscopic Honda Insight, looking like a tear dropped from a poet’s eye, held two seats — and that’s no good for taking your friends to book club.

As technology did what it has been known to do (advance), other automakers picked up the torch, outfitting conventional family sedans with battery packs and Atkinson-cycle engines. The segment soon became more diverse, just in time to see the public’s enthusiasm for hybrids taper off.

Now, from Japan’s neighbor, comes a new Hyundai model — offered as a hybrid or electric, and with a plug-in on the way — that undercuts the world’s most recognizable hybrid in price. Your move, Toyota. (Read More…)

By on February 9, 2017

2018 Hyundai Elantra GT driving shot, Image: Hyundai

Hyundai lifted the veil on the next-generation Elantra GT today at the Chicago Auto Show, revealing a compact hatch that dispenses with the “cute little car” template.

For 2018, the Elantra GT grows in all the proportions that matter, putting forward a more mature design that — Hyundai hopes — looks more expensive than its sticker price. It also offers up more power, if you’re willing to dole out a little more. (Read More…)

By on February 9, 2017

2018 Hyundai Accent front teaser - Image: Hyundai Canada

The first complete sighting of the new, fifth-generation, 2018 Hyundai Accent will take place next week at the Canadian International Auto Show in Toronto, Canada.

While not exactly Geneva, Tokyo, Shanghai, New York, or Detroit, Toronto is the biggest city in a market where the Accent has historically dominated the subcompact segment.

But it wasn’t easy for Hyundai Canada to land the global reveal. (Read More…)

By on February 3, 2017

Does anyone else miss those innocent days before YouTube? Back when we had to wait for the actual Super Bowl to watch our beloved Super Bowl commercials?

Nowadays, there’s pretty much no reason whatsoever to watch the game.

Let’s take a look at the commercials, in alphabetical order by automaker.

(Read More…)

By on January 18, 2017

Hyundai Logo. Picture courtesy of autoblog.com

Hyundai Motor Group has placed its supervisory employees’ wages into stasis in an effort to minimize costs and better cope with the financial hardship it expects to face in 2017.

Roughly 35,000 staff managers are affected by the wage freeze — the majority being employees at Hyundai and Kia Motors.  (Read More…)

By on January 17, 2017

2015 Hyundai Santa Cruz Concept - Image: Hyundai

Two years have passed since Hyundai dropped the Santa Cruz Crossover Truck Concept at 2015’s North American International Auto Show.

A small, stylish, affordable, diesel-powered trucklet? Give’er the green light, the internet says.

Hyundai has consistently supplied plenty of information in the 24 months since the truck’s debut to stoke Santa Cruz-oriented hype. “There is a very high probability we get the approval of the truck soon,” now-departed Hyundai USA boss Dave Zuchowski said 20 months ago.

Soon? Clearly not.

Acknowledging Hyundai is “working as hard as we can to make it happen,” Hyundai’s vice president of corporate and product planning, Mike O’Brien, told Car And Driver that Hyundai is still not entirely certain the Santa Cruz is bound for production. (Read More…)

By on January 17, 2017

Hyundai Tucson, Image: Hyundai

Hyundai Motor Company and its Kia affiliate are starting off the New Year with a promise to float barges full of cash to U.S. shores.

The automaker has announced a plan to funnel $3.1 billion into its American operations over the next five years, handily killing two birds with one stone. Not only would it (potentially) placate President-elect Donald Trump’s thirst for non-Mexican automotive investment, it would also fix a thorny problem facing Hyundai’s vehicle lineup. (Read More…)

By on January 4, 2017

2016 Hyundai Sonata, Image: Hyundai Motor America

There’s no shortage of uncertainty afflicting the auto industry these days, but Hyundai Motor Company is facing 2017 like a tense office worker determined to put on a brave face around its colleagues.

After seeing its 2016 delivery targets swamped by a wave of market reality — and after canning the CEO of its American division for missing his own targets — Hyundai claims the gray skies will clear up in the New Year. (Read More…)

By on December 28, 2016

Hyundai Tucson, Image: Hyundai

Once a juggernaut, Hyundai’s recent sales and financial performance hasn’t kept pace with its lofty post-recession boom. The automaker now finds itself in one of the weakest positions in the industry for growth, all thanks to rising costs and a product lineup that doesn’t meet consumer demand.

To patch the holes and regain momentum, Hyundai has taken on some seemingly desperate cost-cutting measures. In this all-out scramble for profits, last week’s firing of its American CEO is just the tip of the iceberg. (Read More…)

By on December 21, 2016

Dave Zuckowski, Hyundai

There’s room at the top at Hyundai Motor America after the sudden firing of CEO David Zuchowski, insider sources claim.

According to Automotive News, Zuchowski, who joined the company as sales chief in 2007 before taking the top job two years ago, didn’t achieve internal sales targets. As such, he’s reportedly out the door, replaced by an interim leader.

It might be hard finding someone to replicate Hyundai’s sizzling post-recession sales performance. (Read More…)

By on December 19, 2016

2016 Veloster Turbo, Image: Hyundai

In terms of unpleasantness, buying a new vehicle often ranks up there with visiting a passive-aggressive dentist, or perhaps meeting with your child’s teacher to discuss his or her “performance.”

Overzealous salespeople who stereotype customers, high-pressure them into buying the vehicle and package the seller wants, and generally lack knowledge about their own product likely sour more people on a brand than recalls and scandals. If only there was an easy way to avoid turning customers away while boosting sales.

It turns out, the solution could be very simple. (Read More…)

By on November 28, 2016

2017 Hyundai Santa Fe Sport

A friend once asked me — jokingly, mind you — what vehicle would be the ride least likely to arouse suspicion from the police. The anti-heat score, if you will. As a proud (multiple) past owner, I knew the correct answer — a grey, ubiquitous, anonymous five- to 10-year-old General Motors sedan. At least, I thought I did.

Well, I take it all back.

Only while driving a Hyundai Santa Fe Sport does one realize that everyone else drives a Hyundai Santa Fe Sport. Everyone. In fact, you’re probably reading this in a Hyundai Santa Fe Sport. Allegedly, Hyundai sells the popular crossover in splashy colors like red, but a shade reminiscent of the slate-grey November sky that murdered the Edmund Fitzgerald’s crew seems to be the go-to choice  for most buyers. Would-be bank robbers, scofflaws and undercover cops, take note.

If you’re one of the few who hasn’t yet signed on the dotted line for the Big Blue H’s lower-midsize crossover — newly refreshed for 2017, in case you weren’t aware — I drove one so you won’t have to.

Now, why does my mind keep returning to the ocean? (Read More…)

By on November 23, 2016

2018 Genesis G90 – Image: Genesis Motors

There are 350 Hyundai dealers in the United States currently offering vehicles from the automaker’s new Genesis Motors brand inside Hyundai showrooms. It’s a model Genesis wants to change — simply too many stores for a fledgling auto brand; too much affiliation with proletarian Hyundai.

It’s also entirely unlike the non-dealer model Genesis Motors began employing in Canada on Monday, November 21, 2016. Genesis began business operations 48 hours ago with no physical locations whatsoever.

Dealers? Pfft. Someday.

Not today. (Read More…)

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