Tag: Hyundai

By on August 22, 2017

Hyundai santa cruz concept

Hyundai intends to launch a small pickup truck in the United States as part of its plan to catch up with the industry’s shift away from sedans. Up until now, that strategy has involved cramming as many SUVs onto the market as possible. But Hyundai brand sales are still dragging behind 2016’s monthly averages in the U.S., with end-of-year estimates falling short of company goals.

The solution is to keep pushing the Tucson, start deliveries on the Kona mini SUV before 2018, and begin development of a pickup truck based on the Santa Cruz concept from 2015 (seen above). Hyundai is also rumored to be planning on adding three additional sport utility vehicles or crossovers to its North American lineup by 2020 — helping it shore up waning sedan and hatchback sales. (Read More…)

By on August 17, 2017

2017-hyundai-next-gen-fuel-cell-suv, Image: Hyundai

Hyundai isn’t about to let Tesla hog all the eco glory. The automaker has announced a near-term roadmap for green vehicle production, promising 31 hybrid, plug-in hybrid, electric, and fuel cell models by 2020, shared between the Hyundai, Kia, and Genesis brands.

Having already joined the fray with its compact Ioniq, offered in hybrid, plug-in, and EV flavors, the company wants a larger presence in the fledgling (but growing) EV scene. To this end, it’s planning long-range, high-end EVs built on a dedicated platform, as well as a much-needed crossover that dispenses with gas stations altogether. The Kona, which arrives in the U.S. in gas-powered guise this winter, serves as a body donor.

Will a 242-mile electric crossover give Elon Musk reason to sweat? (Read More…)

By on August 14, 2017

2018 Hyundai Kona - Image: Hyundai

Getting a new or redesigned model off the drawing board and into showrooms isn’t like designing and posting a meme on Facebook. It’s time consuming, and automakers run the risk of being left behind as rivals cash in on the latest hot bodystyle or styling trend.

Hyundai knows this, having underestimated the buying public’s affection for anything with a high ride height and rear liftgate. The Korean automaker made a bundle on its well-fleshed-out car lineup following the recession, but the seismic shift towards SUVs and crossovers left it scrambling to bolster its three-vehicle utility lineup. The result? Stagnant sales.

This won’t happen under a new plan, the company’s senior vice president of design claims. Hyundai’s hitting the product throttle. (Read More…)

By on August 12, 2017

2017 Hyundai Tucson - Image: HyundaiHyundai’s U.S. sales volume is down 13 percent through the first seven months of 2017, a year-over-year drop valued at 60,203 lost sales. Hyundai has fallen so quickly that its corporate partner, Kia, has managed to outsell Hyundai in America in each of the last three months.

But even with Hyundai sales falling nearly five times faster than the industry at large, and even with the two most popular products in the lineup — Elantra and Sonata — causing a 23-percent downturn in Hyundai passenger car sales, there’s good news to be heard out of Hyundai’s (shrinking) corner of the market.

The third-generation Tucson launched two years ago is a verifiable hit. Sales are perpetually rising. July 2017, in fact, was its best month ever.

But there’s bad news. Hyundai can’t get nearly enough Tucsons shipped across the Pacific from the compact crossover’s Ulsan, South Korea, assembly plant. (Read More…)

By on August 9, 2017

2018 Hyundai Elantra GT, Hyundai Elantra GT

Back in late June, Hyundai’s Canadian division bundled myself and a group of fellow journalists into a Quebec hotel, then proceeded to explain how crossovers are eating the compact car’s lunch.

The 2018 Elantra GT, the company’s representatives said, almost didn’t happen because of the unstoppable popularity of high-riding, cavernous utility vehicles. Hyundai’s U.S. crew apparently needed convincing that the next-generation GT was even worth the trouble. Essentially just an overseas-market i30 with a name change, the new GT’s North American salvation came from the fact few buyers opted for an Elantra-badged hatchback in recent years. Far more buyers take home a Ford Focus or Mazda 3 with five doors.

And so, having been assured that a much-improved GT — a hatchback with more cargo room, more available power, greater handling and sporting prowess, and cohesive, flirting-with-premium looks — would boost overall Elantra sales, we’ve come to this. An Elantra GT, now with more GT.

In GT Sport trim, the vastly reshaped, fourth-generation compact hatch dons the turbocharged 1.6-liter four-cylinder from the Elantra Sport, calls dibs on its athletic cousin’s sporty transmissions, and goes to town delivering value-packed driving excitement for the commuter who likes taking the long (and twisty) way home. This tester, however, is no Elantra GT Sport. Nope. It’s the plain ol’ Elantra GT — the Elantra GT you’ll see far more often than the throaty, scrappy Sport, probably while its owner performs the mundane cargo-hauling duties Hyundai so desperately wants its buyers to attempt.

Even in base form, Hyundai hopes the Elantra GT’s sporting abilities and generous cargo volume whispers a siren song would-be subcompact crossover buyers simply can’t ignore. Is it a convincing come-on? (Read More…)

By on August 8, 2017

Round Rock Genesis dealer - Image: Genesis Motors

“We do in fact have to expedite our process of separating our brands.”
– Genesis Motors General Manager Erwin Raphael

From the start, Hyundai Motor America’s plans to launch its upmarket Genesis brand inside Hyundai showrooms was easy to question. Do consumers want the link between a $68,100 Genesis G90 and a $14,745 Hyundai Accent to be so obvious?

Of course not. But affording Genesis a mere corner of certain Hyundai showrooms wasn’t the only problem — Genesis general manager Erwin Raphael also had issues early on with the number of Hyundai dealers signed up to sell the Genesis brand.

“We may see that (350) figure go down,” Raphael said in November 2016, only a few months after the brand began selling cars in America. “I think it is too high.”

Fast forward to August 2017 and Hyundai’s plan to eventually separate the Genesis brand with standalone showrooms, perhaps in 2020, is about to be pulled way forward. “For this brand to really survive and thrive,” Raphael tells Automotive News, “and for us to develop the culture within ourselves and within our dealer network to support and take care of these customers, we do in fact have to expedite our process of separating our brands.”

So what happens to all of those Hyundai dealers who recently spent thousands renovating showrooms to include Genesis studios? (Read More…)

By on August 4, 2017

2018 Hyundai Elantra GT driving shot, Image: Hyundai

Hyundai, as we told you last month, has a pretty competent little hatchback on offer for 2018: the newly restyled, revamped, and (Hyundai hopes) reinvigorated Elantra GT. Sporting a mature European-designed body made possible by the overseas i30, the 2018 Elantra GT spices up its roomy hatch bonafides with available power — you’ll find 201 horsepower and 195 lb-ft of torque from the Elantra Sport-sourced 1.6-liter turbo four-cylinder in the GT Sport.

Its base powerplant isn’t necessarily a slouch, either. (You’ll be able to read a TTAC review of the GT next week.) A direct-injection 2.0-liter generating 162 hp and 150 lb-ft puts the entry-level Elantra sedan’s powerplant to shame, and the cargo room — well, Hyundai’s all about that GT cargo volume. Why else would it call the model “a viable alternative to small CUVs for buyers desiring more fun-to-drive characteristics and greater utility” in the preamble to its price list?

The 2018 price floor for Hyundai’s front-wheel-drive CUV fighter isn’t much higher than last year’s, and those optional ponies won’t exactly break the bank. You can improve a Korean car 12 ways to Sunday, but you still can’t charge more than the Japanese or Germans. (Read More…)

By on August 1, 2017

2011-2015-2018 Hyundai Sonatas - Images: HyundaiAfter the forgotten third-generation car, the odd and bulbous fourth-generation car, and the dull fifth-generation car, the sixth Hyundai Sonata was unveiled at the 2009 Los Angeles Auto Show. It was surprising, even shocking, that Hyundai so dramatically transformed its staid midsize car into a radical “fluidic sculpture” sedan.

In the United States, after averaging 132,000 sales over the previous half-decade, the Hyundai Sonata exploded. By 2012, Hyundai sold more than 230,000 copies, and the Sonata averaged 215,000 U.S. sales between 2010 and 2014, a 63-percent increase compared with the previous half-decade average.

The momentum was not sustained. The seventh-generation Hyundai Sonata debuted in the United States at 2014’s New York International Auto Show. Where did the fun go? Where was the drama, the cat-like headlamps, the desire to stand out from the pack?

“We went from a very striking design, to a very beautiful car, but it just didn’t turn heads like the car before it did,” Hyundai Motor America’s vice president of product planning, Mike O’Brien, tells Automotive News. (Read More…)

By on July 28, 2017

2017 Hyundai Ioniq - Image: HyundaiSince arriving early this year, Hyundai Motor America has managed only a meager 4,881 sales of its Prius-fighting Ioniq. Hyundai is certain there are far more Ioniq sales that could occur, however, if only Hyundai had the Ioniqs to sell.

Supply isn’t just tight — the Ioniq Electric is essentially nonexistent at Hyundai’s showrooms in California, the only state where it’s (supposed to be) available.

Yet while Hyundai awaits greater Ioniq inventory, the lack of which is clearly to blame for the low volume to date, it’s becoming increasingly obvious that Kia came out on top in this deal. (Read More…)

By on July 25, 2017

2018 Hyundai Sonata sunroof - Image: Hyundai“It’s getting hot in here, so take off all your roofs.” — Not Nelly, 2002

Citing weight reduction and consequent improvements in fuel economy, Hyundai Motor America has removed the panoramic sunroof from every Sonata model for the 2018 model year.

Is the move away from vast sunroofs, spanning the breadth and length of the roof, back to conventional sunroofs truly going to result in measurable real-world fuel savings? No. Even a major engineering change such as the Sonata 2.0T’s new eight-speed automatic doesn’t translate to meaningful fuel efficiency gains: the combined EPA fuel economy for the 2018 Hyundai Sonata 2.0T remains the same as it was in 2017 at 26 miles per gallon.

Nor is the reduction of high-mounted panoramic sunroof’s weight and the subsequent lowering of the Sonata’s center of gravity going to be a major boon to the everyday handling of a mainstream midsize sedan.

Maybe the 2018 Sonata’s handling improves, unnoticeably. Perhaps the Sonata becomes more fuel efficient, insignificantly. But the real reason Hyundai has removed the panoramic sunroof from the 2018 Sonata? Blame Vitamin D. (Read More…)

By on July 21, 2017

2018 Hyundai Kona - Image: Hyundai“Each model will have its own identity.” – Luc Donckerwolke,
senior vice president, head of Hyundai Motor Design Center

Finally, long after the Nissan Juke, Subaru Crosstrek, Chevrolet Trax, Jeep Renegade, Honda HR-V, and Mazda CX-3, Hyundai is ready to launch the Kona subcompact crossover, at least in moderate volumes.

The Hyundai Kona is hardly a Tucson Lite; not remotely an Accent Allroad. An unusual face and bizarre use of cladding are all the more obvious because of the Kona’s tidy dimensions.

But while the 2018 Kona showcases a new Hyundai utility vehicle design language, Hyundai’s design leadership promises that future models won’t merely be enlargements of the same. (Read More…)

By on July 18, 2017

2018 Hyundai Sonata Sport 2.0T, Image: Steph Willems/The Truth About Cars

As Tim Cain put it so succinctly earlier this afternoon, the seventh-generation Hyundai Sonata’s exterior design, coming on the heels of the quite edgy 2011-2014 model, didn’t set American’s hearts aflame.

Even as standard content increased and the model’s value proposition burned just as brightly as before, its distinctively watered-down design turned off buyers. Well, Hyundai wants its apology heard loud and clear. For 2018, the Sonata atones for the previous generation’s sins by showing up with something to look at.

Namely, a brand new face. Oh, and how about that rear end, now with less ovals? While fore-and-aft facelifts are the hallmark of a mid-cycle design refresh, the 2018 Sonata’s changes aren’t just skin deep. (Read More…)

By on July 18, 2017

2018 Hyundai Sonata - Image: HyundaiLaunched for the 2015 model year, the seventh Hyundai Sonata was not the avant-garde successor to the 2011-2014 Sonata for which many hoped. The new Sonata, while objectively better in virtually every way, was missing a key ingredient.

For 2018, Hyundai has thoroughly refreshed the seventh-generation Sonata, hoping that a far more aggressive front fascia will draw more eyes. Hyundai went much further than the superficial, however, by stiffening the Sonata’s structure, upgrading to an eight-speed automatic, and including more safety equipment as standard fit.

Yet while Toyota and Honda believe their new Camry and new Accord can ignite the midsize sedan segment in a bid to wage war against a crossover onslaught, Hyundai’s goals for the refreshed 2018 Sonata are far more modest. Much more modest. Más modesto. (Read More…)

By on July 14, 2017

Hyundai i30N Nurburgring 24h - Image: HyundaiIn Hyundai’s mind, consumers now know the brand builds reliable cars. Quality cars. Attractive cars. “But now we have the knowledge to add sportiness to that image,” says Klaus Köster, Hyundai’s European director for high performance vehicle development.

The Hyundai i30 N, essentially a high-performance version of the Hyundai Elantra GT that Americans will soon be able to purchase in less powerful iterations, is instantly becoming the foundation for a Hyundai brand that wants to be taken more seriously for its athleticism.

Just as the i30 N spent much of its development time at Hyundai’s six-year-old technical center beside Germany’s iconic Nürburgring circuit, now every Hyundai will be assessed at the Nürburgring.

The Santa Fe’s ‘Ring time probably won’t be published. (Read More…)

By on July 13, 2017

hyundai i30 n

After four years of development, Hyundai is ushering a new entry into the hot hatchback category with its i30 N. Based on the newest incarnation of the family friendly i30, known throughout North America as the Elantra GT, the N badge separates it as a serious performance model. Hyundai appears to be taking direct aim at the Ford Focus ST and Volkswagen GTI, both through the N’s performance and styling — which seems to be a handsome amalgamation of the pair.

Available in two trims, the base model i30 N provides 246 horsepower while the performance package quipped version bumps that number up to 271 hp. Both use a turbocharged 2.0-liter and six-speed manual transmission and, according to Hyundai, can manage 0-60 times in the low six-second range. Power is sent to the front tires and only to the front tires, with an electronic limited slip differential to keep things manageable in the corners.

It’s a legitimate hot hatch and Hyundai’s first if you discount the Veloster — which you definitely may.   (Read More…)

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