Did you ever have to find a way to survive and you knew your choices were bad, but you had to survive?
Irving Rosenfeld, “American Hustle“
The rental car lottery is a funny thing. Some days you win; other days you end up having your olfactory receptors assaulted by an invisible army of plastic-forming chemical fumes.
Faced with choosing between a Dodge Dart, Chrysler 200, Toyota Corolla and Hyundai Veloster this past Monday, I called our fearless leader: “Which one of these things do we need a review of?”
After Mark did a quick perusal of the site’s history, we agreed that, since our last Veloster review was over four years old, I would grab the keys to the visually, erm, interesting Hyundai.
It’s a decision I’ve been regretting ever since.
In an interview with Edmunds, Hyundai CEO Dave Zuchowski spoke of a new vehicle that
“would be a vehicle that would be really designed for Gen Y, for new first-time younger buyers…Think of maybe something that looks like a Juke or something that has edgy, dynamic styling.”
Doesn’t Hyundai already have something like that?
Part Fiat 500C and part GMC Envoy XUV, the Volster C3 rolltop concept has a rolling canvas roof (like the Fiat) designed to help make it easy to carry tall objects (like the XUV). The roof can roll two ways, away from the cargo area to carry tall objects, or away from the passengers to help get some sunshine on their heads. Underneath, it’s all Veloster Turbo mechanicals.
Hyundai doesn’t get every bit of a car perfect before introducing it. No auto maker does. But Hyundai does pay attention to feedback from reviewers and owners, and often upgrades its cars in response to criticism. Only in its fourth model year, the Genesis Coupe already has had its interior upgraded twice.
“If you want a Veloster Turbo, you can buy one right now – it’s called the Genesis Coupe.”
That’s what Hyundai CEO John Krafcik told us at the launch of the Veloster last year, when asked about the possibility of a performance version of Hyundai’s distinctive-looking hatchback. Less than a year later, we have a boosted Veloster and a Genesis Coupe that’s better than ever.
Finally, the real story on the Hyundai Veloster Turbo pricing is here. $22,725 (including the $775 destination fee). A 6-speed automatic is another $1,000.
Despite constant denials during the press event attended by Ed and I (“If you want a Veloster Turbo,” Hyundai’s John Krafcik said, “go buy a Genesis Coupe,”) Hyundai will debut a turbocharged version of their Veloster coupe at the Detroit Auto Show.