By on July 21, 2017

2018 Hyundai Kona - Image: Hyundai“Each model will have its own identity.” – Luc Donckerwolke,
senior vice president, head of Hyundai Motor Design Center

Finally, long after the Nissan Juke, Subaru Crosstrek, Chevrolet Trax, Jeep Renegade, Honda HR-V, and Mazda CX-3, Hyundai is ready to launch the Kona subcompact crossover, at least in moderate volumes.

The Hyundai Kona is hardly a Tucson Lite; not remotely an Accent Allroad. An unusual face and bizarre use of cladding are all the more obvious because of the Kona’s tidy dimensions.

But while the 2018 Kona showcases a new Hyundai utility vehicle design language, Hyundai’s design leadership promises that future models won’t merely be enlargements of the same. (Read More…)

By on June 3, 2017

2017 Hyundai Santa Fe, Image: Hyundai Motor America)

People don’t talk about crossovers in the same hushed and awed tones reserved for snarling muscle cars and sultry exotics, but mainstream automakers couldn’t care less. As long as their respective family haulers continue to sell like generators during a blackout, automakers are happy letting crossovers quietly fill the driveways of suburban America (while generating massive revenue).

However, nothing’s ever static in the industry, and crossover competition has never been more fierce. Recently, Nissan and Toyota issued a mid-year sales pitch to buyers, ramping up content and slashing prices on the Rogue and RAV4 to squeeze a few more sales from the low end of their respective lineups.

Naturally, Hyundai would be foolish not to fight back. (Read More…)

By on April 20, 2017

Hyundai Santa Fe Antarctica

Northerners, and almost all Canadians, will tell you that starting your car in -28 Celsius (-18.4 Fahrenheit) weather is a drag, but at least it wasn’t colder that morning.

With this in mind, the temperatures experienced during an expedition to the South Pole in that continent’s high summer aren’t outside the realm of personal knowledge. A good many of us have gauged the frostiness of the outside air by the speed in which our nose hair freezes.

Still, Hyundai’s recent stunt, which put famed explorer Ernest Shackleton’s great-grandson behind the wheel of a modified Santa Fe Sport, impresses. It’s not solely the distance covered, the conditions experienced during the 3,600-mile crossing of Antarctica, or the mechanical feat of turning a pedestrian crossover into the most rugged of all-terrain vehicles. It’s the historical tie-in.

If you grew up reading — and re-reading — Endurance: Shackleton’s Incredible Voyage, you know what I mean. Hollywood writers could not have penned a better adventure, nor can any scientific-minded person believe that such a feat was even survivable. (Read More…)

By on November 22, 2016

2017 Santa Fe

You won’t recognize Hyundai’s crossover lineup after the automaker’s potentially lucrative product revamp.

Giving crossover-hungry buyers more of what they want, Hyundai plans to add two new models and re-position three existing models to better battle rivals in red-hot segments. Expect a name change for one well-known model and growth spurts for others. (Read More…)

Recent Comments

  • danio3834: I agree with this. Buick exists. Push Cadillac into full premium high price territory.
  • alff: Too big to act ethically
  • danio3834: CTCimarron!
  • danio3834: Ditto. Though that’s not for the CT6 Platinum that I would want. I had a chance to spend some time...
  • TW5: If Cadillac can build the concept vehicles, they can build the real thing, imo. They should commit to scaling-up...

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