Tag: Hyundai N

By on July 14, 2017

Hyundai i30N Nurburgring 24h - Image: HyundaiIn Hyundai’s mind, consumers now know the brand builds reliable cars. Quality cars. Attractive cars. “But now we have the knowledge to add sportiness to that image,” says Klaus Köster, Hyundai’s European director for high performance vehicle development.

The Hyundai i30 N, essentially a high-performance version of the Hyundai Elantra GT that Americans will soon be able to purchase in less powerful iterations, is instantly becoming the foundation for a Hyundai brand that wants to be taken more seriously for its athleticism.

Just as the i30 N spent much of its development time at Hyundai’s six-year-old technical center beside Germany’s iconic Nürburgring circuit, now every Hyundai will be assessed at the Nürburgring.

The Santa Fe’s ‘Ring time probably won’t be published. (Read More…)

By on June 9, 2017

2017 Hyundai Tucson - Image: HyundaiIt’s time for performance SUVs to leave the luxury domain and make their way down into the mainstream.

And who better to bring a performance utility vehicle to the masses than the man who previously headed up BMW’s M division, Albert Biermann.

Biermann, after three decades at BMW and more than half a decade in charge at BMW M, joined the Hyundai Motor Group as head of vehicle test and high performance development in 2014. His list of responsibilities at Hyundai and Kia is lengthy. His aspirations for Hyundai’s N brand, according to Drive, are lofty.

But while conventional thought would lead you to believe Hyundai’s N performance sub-brand would focus on cars, Biermann says, “The fun-to-drive element is not limited to the size and segment of the car; you can create fun cars in every segment.”

As a result — and this won’t surprise anyone who remembers that Biermann’s previous position included oversight of M versions of the BMW X5 and BMW X6 — there’s likely a Hyundai Tucson N in the future. (Read More…)

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