By on June 2, 2017

Hyundai-Kia Automotive Group - Tucson and Forte, Images: Hyundai & KiaMay 2017 was not a particularly healthy sales month for either of South Korea’s two major automakers in the United States. Including Hyundai’s Genesis spinoff brand, the Hyundai-Kia Automotive Group declined 12 percent, year-over-year — a loss of more than 15,000 sales for the trio of Korean brands compared with May 2016.

Korea’s U.S. auto market share thus fell to 7.8 percent in May 2017, a drop of a full percentage point. In a market that’s seen sales fall 2 percent overall through the first five months of 2017, total Hyundai-Kia Automotive Group sales are down 7 percent following record annual volume in 2016.

Hyundai and Kia both underperformed the market in May, just as they’re both underperforming the market through the first five months of 2017. But by an altogether different standard, one member of the group will be pleased with May’s U.S. sales results.

In May 2017, for the first time in the brands’ U.S. sales history, Kia sold more new vehicles than Hyundai. Kia outsold Hyundai. Yes, it was the first time. But it surely won’t be the last. (Read More…)

By on March 8, 2016

2017 Kia Sportage Exterior Front 3/4, Image: © 2016 Alex Dykes/The Truth About Cars

In case you didn’t know it, Kia’s on a roll. Sales have more than doubled since 2009, propelling Kia from a Mazda-sized player in the American market to one that outsold established brands like Subaru, GMC, Chrysler and Volkswagen.

Kia’s transformation may seem like a night-and-day makeover, but closer inspection reveals that it’s really the result of consistent incremental improvements to its products, frequent designs and refreshes, and astute pricing.

You can think of the Sportage as the final piece of Kia’s evolving puzzle. Sales may be on a roll for the Korean automaker, but the Sportage has never sold in large numbers. It finished 14th in a segment of 17 models last year. (The Sportage beat the Volkswagen Tiguan, Mitsubishi Outlander, and Chevrolet Captiva Sport). It could be that the Kia Sorento did a better job of nipping at the heels of mid-trim Toyota RAV4 and Honda CR-V models. For 2017, Kia gives us a new Sportage targeted more at Mazda and Ford than Toyota.

(Read More…)

By on June 13, 2015

Hyundai Kia sales chart May 2015

Hyundai’s U.S. operations produced record sales in calendar year 2014 and in the process outsold Kia – which also reported record sales last year – by an average of 12,000 sales per month. That gap was narrower than in 2013, when Hyundai typically outsold Kia by more than 15,000 sales per month.

But after outselling its Kia partner by 6,206 units in January of this year, 8475 units in February, 16,248 in March (Hyundai Motor America’s best ever month), and 14,727 units in April, Hyundai’s favourable gap narrowed to only 1,177 units in May(Read More…)

By on August 12, 2013
Retail July 2013 retail sales July 2013 % retail July 2012 retail sales July 2012 % retail July % change
General Motors 189,100 81% 153,500 76% 23%
Toyota Motor 184,600 95% 158,400 96% 17%
Ford Motor 151,000 78% 126,800 73% 19%
American Honda 138,600 98% 114,600 98% 21%
Chrysler Group 125,700 90% 103,600 82% 21%
Hyundai-Kia 98,200 85% 98,400 89% 0%
Nissan N.A. 95,800 88% 91,300 93% 5%
Top 7 983,000 87% 846,600 85% 16%
Fleet July 2013 fleet sales July 2013 % fleet July 2012 fleet sales July 2012 % fleet July % of change
General Motors 45,000 19% 47,700 24% –6%
Ford Motor 42,700 22% 47,200 27% –9%
Hyundai-Kia 16,800 15% 11,700 11% 43%
Chrysler Group 14,400 10% 22,500 18% –36%
Nissan N.A. 13,300 12% 7,100 7% 87%
Toyota Motor 8,800 5% 6,500 4% 34%
American Honda 2,800 2% 2,300 2% 21%
Top 7 143,800 13% 145,000 15% –1%
Source: Automotive News

After a continuing effort to reduce reliance on fleet sales in the U.S. market, all three domestic American automakers reported declining fleet sales in July while they were up significantly at Nissan, Toyota and Hyundai-Kia. Chrysler fleet sales were down 36 percent from the same period last year, Ford was down 9 percent and GM down 6 percent. In terms of units, the domestic brands’ fleet sales were down 15,300 vehicle. Meanwhile, sales to fleets were up 34% at Toyota, up 43% at Hyundai-Kia Automotive and a whopping 87 percent at Nissan’s North American operations. (Read More…)

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