If it weren’t for auto bloggers, the question of a separate Hyundai luxury brand would have been dead and buried long ago. But auto bloggers, with a desperate need to generate news out of thin air, won’t let the story die. 224,000 Google results later, and we finally have a definitive answer.
Tag: hyundai equus
When the Chrysler Concorde and Chevrolet Camaro underwent redesigns in the late-1990s, automotive critics lamented the start of the “catfish” era in car design. The Kia KH is moving forward with the aquatic-creature theme, sporting a snout that resembles a monkfish, an even uglier sea-being.
Kia will debut their new luxury sedan at the Geneva Auto Show in March, but apparently won’t sell the car in Europe. It’s unclear whether the car will be sized closer to the Hyundai Genesis or Equus. The KH will not be the name of the car either – Kia is apparently crowdsourcing the name of the car via Facebook. Troll away.
If you want a $3,500 discount off of a Hyundai Genesis, or $4,500 off a Hyundai Equus, you can get one – but only if you operate a livery car service. Hyundai is putting a lot of cash on the hood for their two luxury sedans, as they hope to capture some market share left by the cancellation of the Lincoln Town Car, America’s favorite “black car”.