Hyundai USA reported record April sales last month, yet by only posting modest growth figures, Hyundai didn’t match the pace of the overall auto industry. As a result, Hyundai’s market share actually decreased in this record-setting month from 4.8% in April 2014 to 4.7% in April 2015.
Year-over-year, Hyundai volume increased 3% to 68,009 units in April 2015, a gain of 1,902 sales in a market which grew 5%, or 64,000 units. Compared with the prior month of March, during which Hyundai set an all-time sales record regardless of season, Hyundai’s market share slipped from 4.9%.
But in a market that’s increasingly favouring SUVs and crossovers and increasingly uninterested in passenger cars, Hyundai’s growth is notable because of the automaker’s reliance on passenger cars. (Read More…)