By on April 12, 2016

2017 Hyundai Elantra Limited, Image: © 2016 Steph Willems/The Truth About Cars

Sometimes, circumstance hands you a perfect metaphor.

While driving Hyundai’s redesigned and all-around updated 2017 Elantra, a brand-spankin’-new Honda Civic bolted out from a side street, led me for a short while, then put the hammer down before it took off into the distance.

Up ’till that moment, the electric blue Elantra tester (in option-heavy Limited form) had proven itself a comfortable, roomy, good-handling compact by soaking up the worst potholes, frost heaves and patches that early spring could throw at it. But here, all of a sudden, was its main competitor — the award-winning Civic, the car to beat in the compact class — and I could almost feel the worry emerge from the Korean plastic and steel that encased me.

No car exists in a vacuum (thank you, capitalism!), so the Elantra’s mandate can’t simply be to improve on its own past — it must present a compelling argument against the Civic. Is it up to the task?

(Read More…)

By on November 23, 2015

2017 Hyundai Elantra at 2015 Los Angeles Auto Show (2015 LAAS)

Shortly after the debut of its Avante brother in South Korea, the Elantra was revealed for the first time in North America last week at the 2015 Los Angeles Auto Show.

Going into its sixth generation, the Elantra looks offer even more in its class with the addition of new safety kit and technology that makes even class-above vehicles blush.

But, even though the new Elantra is much improved over the outgoing model in almost every conceivable way, it’s hard not to think it looks a bit, well, familiar.

(Read More…)

By on May 20, 2015

2016 Elantra

Hyundai USA reported record April sales last month, yet by only posting modest growth figures, Hyundai didn’t match the pace of the overall auto industry. As a result, Hyundai’s market share actually decreased in this record-setting month from 4.8% in April 2014 to 4.7% in April 2015.

Year-over-year, Hyundai volume increased 3% to 68,009 units in April 2015, a gain of 1,902 sales in a market which grew 5%, or 64,000 units. Compared with the prior month of March, during which Hyundai set an all-time sales record regardless of season, Hyundai’s market share slipped from 4.9%.

But in a market that’s increasingly favouring SUVs and crossovers and increasingly uninterested in passenger cars, Hyundai’s growth is notable because of the automaker’s reliance on passenger cars. (Read More…)

By on February 13, 2015

Hyundai-Elantra-GT

While the mechanicals are unchanged, the Hyundai Elantra GT gets a new, Sonata-inspired face and 17″ wheels.

(Read More…)

By on August 13, 2014

003-450x264

Hyundai is killing off the Elantra Coupe for 2015, after just two years on the market.

(Read More…)

By on July 26, 2013

2014 Kia Forte EX Exterior, Picture Courtesy of Alex L. Dykes

When Kia started selling the ’94 Sephia in America, nobody was worried. Not the American car companies still adjusting to the market share lost to the Japanese competition, and not the Japanese who used cheap and reliable cars to take the market share in the first place. The laissez-faire attitude to the Korean upstart was understandable, the Sephia was a truly horrible car. In 1997 Kia filed for bankruptcy protection and the big boys patted themselves on their back for not worrying about the Asian upstart. When another unremarkable Korean company purchased 51% of Kia, nobody cared. They should have.

(Read More…)

By on April 10, 2013

The end of Q1 2013 in the United States saw numerous competitors in the mid-size sedan segment duking it out for the Number 1 spot. North of the border, the situation followed a familiar pattern as well; the race for the sales crown was dominated by compact sedans, rather than mid-sizers.

(Read More…)

By on January 22, 2013

Congratulations to the Big H; Honda managed to capture the top spot in Canadian passenger car sales for the 15th year running, while also earning the dubious honor-or, honour, as it would be spelled in Canada – of offering the slowest-selling vehicle in Canada.

(Read More…)

By on January 10, 2013

The most satisfying parts of this job isn’t the constant flow of new cars or the luxury vacations with colleagues who never learned how to hold a kinfe and fork properly. It’s watching them look for a sacrificial lamb to offer up to the Gods of The Wobble and then see it survive the slaughter, only to maintain its death grip on the market. In this case, I’m referring to the banner year that the 2012 Honda Civic enjoyed, prior to its quick mid-cycle refresh.

(Read More…)

By on November 2, 2012

 

TTAC’s inbox was inundated this morning with reports of Hyundai’s revised mileage claims, which remove a number of its vehicles from the 40 MPG club.

According to Hyundai

Procedural errors at the automakers’ joint testing operations in Korea led to incorrect fuel economy ratings for select vehicle lines.

Maybe it’s time for a new way to measure fuel economy standards?

(Read More…)

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