When Kia started selling the ’94 Sephia in America, nobody was worried. Not the American car companies still adjusting to the market share lost to the Japanese competition, and not the Japanese who used cheap and reliable cars to take the market share in the first place. The laissez-faire attitude to the Korean upstart was understandable, the Sephia was a truly horrible car. In 1997 Kia filed for bankruptcy protection and the big boys patted themselves on their back for not worrying about the Asian upstart. When another unremarkable Korean company purchased 51% of Kia, nobody cared. They should have.
Tag: hyundai elantra
The end of Q1 2013 in the United States saw numerous competitors in the mid-size sedan segment duking it out for the Number 1 spot. North of the border, the situation followed a familiar pattern as well; the race for the sales crown was dominated by compact sedans, rather than mid-sizers.
Congratulations to the Big H; Honda managed to capture the top spot in Canadian passenger car sales for the 15th year running, while also earning the dubious honor-or, honour, as it would be spelled in Canada – of offering the slowest-selling vehicle in Canada.
The most satisfying parts of this job isn’t the constant flow of new cars or the luxury vacations with colleagues who never learned how to hold a kinfe and fork properly. It’s watching them look for a sacrificial lamb to offer up to the Gods of The Wobble and then see it survive the slaughter, only to maintain its death grip on the market. In this case, I’m referring to the banner year that the 2012 Honda Civic enjoyed, prior to its quick mid-cycle refresh.
TTAC’s inbox was inundated this morning with reports of Hyundai’s revised mileage claims, which remove a number of its vehicles from the 40 MPG club.
According to Hyundai
Procedural errors at the automakers’ joint testing operations in Korea led to incorrect fuel economy ratings for select vehicle lines.
Maybe it’s time for a new way to measure fuel economy standards?
You’ve got to give Sergio Marchionne credit for at least one thing: he’s a masterful negotiator. The Italian-Canadian FIAT exec bluffed General Motors into paying $2 billion for the right to NOT buy the Italian company. He went on to acquire a controlling stake in Chrysler for no cash. Instead, FIAT agreed to provide the auto maker, hollowed out by Daimler and Cerberus, with powertrains and platforms. Three years after that deal, Chrysler has introduced the first car developed for North America around FIAT innards, the compact Dodge Dart sedan (pre-production review).
Hyundai revived an old nameplate for their 5-door version of the Elantra. So how about a return of the Wagovan?
In case you’re all wondering why I’m so blasé about compact hatchbacks and wagons, a good chunk of it has to do with the fact that I see them everywhere, every single day (the other portion is simply because it’s fun to needle you folks every now and then).
A gentleman named Louis Bird is suing Hyundai because his 2011 Elantra isn’t getting the claimed 40 mpg that Hyundai’s ads apparently tout. Bird is being supported by a group called Consumer Watchdog, and if that rings a bell, maybe it’s because TTAC has dealt with them a few times in the past regarding Hyundai.
I may occassionally mock the enthusiast infatuation with wagons and hatchbacks, it’s only because they’re not such a big deal to me. Two-box compact and midsize cars (not crossovers or SUVs) are everywhere in my locale, to the point where they go unnoticed. But this is one worth getting excited about.