By on February 18, 2012

Remember the legendary Toyota Tercel? Sorry, trick question—there was no legendary Toyota Tercel. Between 1980 and 2000 five generations of tiny Toyotas came and went, leaving nary a trace in car guy lore. Toyota followed up the Tercel with the Echo. The new car was memorable…for ridiculous Gen Y marketing, an ugly exterior, a cheap interior, bobbly handling, and a harsh ride. All but admitting failure, Toyota not only let the Echo die on the vine as a “special order only” car but, taking a page from the GM playbook, euthanized the nameplate as well. A Yaris successor succeeded in that it continued the Tercel tradition of utter unmemorability. Emboldened by this success, Toyota has not only retained the Yaris nameplate for a second generation, but is pitching an SE variant at people who actually like to drive. Will we remember this one, and for the right reasons?

(Read More…)

Recent Comments

  • Hoon Goon: As a fellow ’73er I will add the Ford Grenada to the list. Everything from ’73 sucked. Peak...
  • CobraJet: 1952 Crosley
  • pdieten: 1971. I’m going to go with the then-new Cadillac DeVilles. Cost-cutting to chase volume, beginning the...
  • stuki: The combination of CAFE, “standards” set after consultation with existing vendors, the...
  • NMGOM: mikein541 – – – Exactly. It is not a real truck. A fair analogy may be the Ford Ranchero or...

New Car Research

Get a Free Dealer Quote

Staff