Tag: hype

By on May 10, 2017

ff91

We’re not going to recap all of Faraday Future’s staffing issues, financial hurdles, or uncouth business practices. If you’ve visited this website within the last year, you already know the company has some serious problems to overcome.

Despite these hardships, Faraday remains convinced it’ll resume construction at its stalled factory site in Nevada and someday bring the FF91 to market. However, we haven’t seen much of the EV since the debut of the beta version at CES in January — and it was beginning to look like we never would.

Then, without much fanfare, a video of the electric crossover surfaced on the company’s YouTube page on Monday. The new video shows a decidedly less beta-looking vehicle than Faraday has previewed in the past. That doesn’t mean this is a production car, but it does seem to show what one might look like if FF can weather the storm.  (Read More…)

By on February 23, 2017

Dodge Challenger SRT Demon

Dodge has been parsing out minor details on the Demon, slowly shaping its identity, for what seems like decades, when it has actually only been about a month. In today’s publicity sprig, Fiat Chrysler indicated that — unlike the Hellcat — the Demon will be strip-focused with a suspension setup specifically designed exclusively for straight-ahead speed.

With Dodge claiming that the Hellcat is the “ultimate do everything muscle car” with an intention  “to strike that perfect balance between drag strip brute force, road course competence and street car civility,” I am left wondering just how streetable the Demon could possibly be. Like most purpose-built cars, dragsters are wonderful at doing exactly one thing and absolutely terrible at everything else. For Dodge’s new hype machine, the added forward momentum might come at the expense of hanging a right.  (Read More…)

By on December 30, 2016

FFZERO1 Faraday Future

Faraday Future continues to dispense epoch-making levels of hype as the company seemingly implodes. Last week, Faraday’s chief brand and commercial officer and its vice president for product marketing both abandoned the company. This week, they were followed by elusive Chinese overseer and “unofficial” CEO, Ding Lei. Of course, Faraday Future has already spent the last two years without a CEO — much in the same way it has functioned without sufficient capital, a clear business plan, or a tangible product.

Meanwhile, the company’s Twitter feed is excitedly counting down the days until it unveils something at the Consumer Electronics Show — making use of slogans such as, “When electricity could travel further, so could ideas.” At this point, I’m wagering ideas are just about all Faraday has left to offer.  (Read More…)

By on September 12, 2012

In the now-infamous article on the Scion FR-S and the relentless hype campaign leading up to its launch, I invoked the Chevrolet Camaro as an example of how a new car can be praised as the Second Coming of Christ during its debut, only to have cooler heads prevailed down the line, when the novelty wears off and its flaws become apparent.

Thanks to reader and contributor Jeff Jablansky, I was able to dig up perhaps the most egregious example of this phenomenon.

(Read More…)

By on July 20, 2012

As if the absurdly hyperbolic headline “The day the world changed” wasn’t enough of a tip-off , the hype machine for the Toyobaru twins has officially reached its zenith, with Wheels magazine’s Peter Robinson declaring the Japanese-spec Toyota 86 to be superior to the Porsche Cayman.

(Read More…)

By on June 26, 2012

A few weeks ago, I took a Scion FR-S out for a spin. It was an automatic dealer demo, so I decided to withhold judgement until I drove the manual transmission car.

(Read More…)

By on October 28, 2010

In a former life, I had worked a bit with J.D. Power. I knew them intimately. We had our issues. This is one of the few times I wholeheartedly agree with them. “Future global market demand for hybrid and battery electric vehicles may be over-hyped” is the conclusion of a new J.D.Power study, titled “Drive Green 2020: More Hope than Reality.” (Read More…)

Recent Comments

  • Jeff S: Same reason as GM, to save all those UAW jobs. Hecho in Mexico & China.
  • darex: Remind me again WHY we bailed Chrysler out?
  • I_like_stuff: I got my license at around 4pm. By 5pm I was with my friends on the freeway going about 100pmh. No app...
  • smartascii: I think this actually has to do with pedestrian impact regulations. If the hood comes all the way...
  • Compaq Deskpro: Clarification: The Expedition driver was a sympathetic mom, not my mom.

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