Tag: hype

By on December 30, 2016

FFZERO1 Faraday Future

Faraday Future continues to dispense epoch-making levels of hype as the company seemingly implodes. Last week, Faraday’s chief brand and commercial officer and its vice president for product marketing both abandoned the company. This week, they were followed by elusive Chinese overseer and “unofficial” CEO, Ding Lei. Of course, Faraday Future has already spent the last two years without a CEO — much in the same way it has functioned without sufficient capital, a clear business plan, or a tangible product.

Meanwhile, the company’s Twitter feed is excitedly counting down the days until it unveils something at the Consumer Electronics Show — making use of slogans such as, “When electricity could travel further, so could ideas.” At this point, I’m wagering ideas are just about all Faraday has left to offer.  (Read More…)

By on September 12, 2012

In the now-infamous article on the Scion FR-S and the relentless hype campaign leading up to its launch, I invoked the Chevrolet Camaro as an example of how a new car can be praised as the Second Coming of Christ during its debut, only to have cooler heads prevailed down the line, when the novelty wears off and its flaws become apparent.

Thanks to reader and contributor Jeff Jablansky, I was able to dig up perhaps the most egregious example of this phenomenon.

(Read More…)

By on July 20, 2012

As if the absurdly hyperbolic headline “The day the world changed” wasn’t enough of a tip-off , the hype machine for the Toyobaru twins has officially reached its zenith, with Wheels magazine’s Peter Robinson declaring the Japanese-spec Toyota 86 to be superior to the Porsche Cayman.

(Read More…)

By on June 26, 2012

A few weeks ago, I took a Scion FR-S out for a spin. It was an automatic dealer demo, so I decided to withhold judgement until I drove the manual transmission car.

(Read More…)

By on October 28, 2010

In a former life, I had worked a bit with J.D. Power. I knew them intimately. We had our issues. This is one of the few times I wholeheartedly agree with them. “Future global market demand for hybrid and battery electric vehicles may be over-hyped” is the conclusion of a new J.D.Power study, titled “Drive Green 2020: More Hope than Reality.” (Read More…)

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