#huracan

Lamborghini CEO Stephan Winkelmann announced on Tuesday that the Italo-German supercar brand will officially be transitioning to electric vehicles, with the last traditional internal combustion model coming before 2024.

But these kinds of proclamations rarely adhere to observable reality, otherwise, we’d all be riding around in flying cars that can navigate autonomously. What Lamborghini is really promising is an intent to abandon models that rely exclusively on combustible fuels while it builds a bunch of them in the interim. It’s kind of like saying you’re going on a diet next month and gorging yourself on chocolate cake as you brag to your friends about how healthy you’re about to become.

Lamborghini has talked a lot about electrification over the last few years, remaining careful never to commit to anything. While meager production rates seriously limit the environmental impact of its vehicles, the Italian automaker is nonetheless subject to the same pressure to go green as larger brands. Almost a decade ago, the brand vowed to reduce the carbon dioxide emissions of its vehicles by roughly one third while simultaneously covering the factory roof with solar panels. It later hinted it might implement widespread turbocharging, much like Ferrari, or go the electrification route.

The greenwashing trend continues today, likely encouraged by Lamborghini’s suddenly eco-conscious parent, Volkswagen. Facing an important crossroad, and surrounded by regulatory and environmental pressures, the company has chosen its path. While Lamborghini’s Stefano Domenicali still seems gently apprehensive, the CEO claims plug-in hybrids will be the best way forward for the brand.

A short time ago, I left you with my impressions of the Porsche 911 GT3. Even now, I am still in love with that car (Tiffany…call me). However, love is blind and everyone’s a critic.

Just after the publication of that piece, I got a text from a buddy who published an outstanding review on the Lamborghini Huracán. It simply declared “No way a GT3 can keep up with a Huracán.” Well my limited resources were never going to make that track test happen, but I do have access to a pair of Huracáns…

So, why not see what the hype is about?

Lamborghini’s newest foray into the premium truck/SUV market may still be for the production stop light to go green, but when it does, it will likely be priced in line with the Huracán.