It’s easy to think that certified pre-owned, CPO, programs that sell used cars that meet manufacturers’ standards for quality, are a fairly modern development in the car biz, but car companies have been helping their dealers sell ‘approved’ used cars for generations. Chevrolet had its “OK” used car program. Ironically, that branding apparently had its origins in the marketing of 1918 era American Motors (unrelated to the company of the same name formed by the merger of Hudson and Nash), which Louis Chevrolet helped found after he parted ways with Billy Durant and the Chevrolet company. Louis Chevrolet would hand sign the dashboard of each American Six with the rhyming “O.K. Chevrolet”. (Read More…)
This past weekend, the big annual Orphan Car Show in Ypsilanti was augmented by the grand opening of the National Hudson Motor Car Museum, also in Ypsilanti. While I’m usually excited about the opening of new car museums, though the region is gaining what appears to be a fine, professionally run museum, the development means that you can no longer see a unique display of automotive history. (Read More…)
General Motors was the largest supplier of war materiel to the American armed forces. Ford famously built B-24 Liberators that rolled off the Willow Run assembly line at a rate of one per hour. Chrysler alone built as many tanks as all the German tank manufacturers combined. With those high profile contributions to the war effort made by the big three automakers, it’s easy to forget that the independent automakers (and automotive suppliers as well) also switched over completely to military production.