With the first month of 2014 sales nearly wrapped up, we’ll soon get our first look at how the Jeep Cherokee has fared, following the initial shipment of delayed units. Much has been made of the Cherokee selling 10,000 units in November and 15,000 units in December: it was a great storyline for Chrysler to promote in the run-up to NAIAS, and one for the hometown media (in both Detroit and Toledo) to rally around. Left out of the cheerleading was the fact that these figures accounted for the 25,000 units reportedly sent to dealers in one fell swoop. Can you say “pent up demand”?
But even if the Cherokee continued to sell at that pace – say, 15,000 units per month as an optimistic projection, where would that place it in the larger picture of the small crossover segment?