Tag: Honda

By on August 30, 2017

Minivan collage - Sienna Odyssey Pacifiica - Images: FCA/Honda/ToyotaIt was quicker, quieter, more fuel efficient, and less expensive, but the all-new 2018 Honda Odyssey failed to win its first Car and Driver minivan comparison test.

The fifth-gen Odyssey is also the newest minivan redesign. The Toyota Sienna was updated for 2017 with a new powertrain but remains in large part the same minivan that arrived for the 2011 model year. The first Chrysler Pacifica minivan — aka the second Chrysler Pacifica — has been on sale for nearly a year and a half. The Kia Sedona, having lost its previous Car and Driver comparison test, was not deemed eligible for the test. Likewise, the Dodge Grand Caravan, while currently America’s top-selling minivan, was rendered ineligible by past performance.

With only three minivans in the test, all upper-crust examples of their specific nameplates, each contender finished on the platform. But lofty expectations for the all-new Odyssey failed to come to fruition, and the segment progenitor’s party trick produced a solid victory.

Stow’N’Go isn’t the only differentiator, however. (Read More…)

By on August 28, 2017

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If you haven’t been within shouting distance of me in the last 12 months, or if you don’t live somewhere that has the internet, you might not be aware that I was the winner of the Unlimited class in the Sports Car Club of America’s inaugural Targa Southland event last year. Targa, along with Track Night in America, is part of the SCCA’s new Experiential program, which focuses not only on bringing new types of experiences to existing members, but also on attracting new members to motorsports.

Granted, I had a bit of an advantage, what with having a pre-production Acura NSX and all, and having the world’s best autocrosser, Jadrice Toussaint, as my co-driver for the cone-dodging events. But still, at the end of the event, I went home with the trophy, and if you ask any racer — any real racer — they’ll tell you that winning’s winning.

In fact, we had such a good time driving all over the Southeast last year that I was among the first to sign up for this year’s Targa when registration opened. Of course, I knew I couldn’t get the NSX again, but thanks to my friends at Honda, I had another secret weapon scheduled to make its way across the country to Charlotte (where Targa Southland 2017 would begin). Yes, I would be the first person to have the opportunity to win a national SCCA trophy in the 2017 Honda Civic Type R.

(Read More…)

By on August 23, 2017

2017 Acura CDX - Image: Acura ChinaThe long-established U.S. auto industry is essentially impossible to turn on its head. An automaker can’t simply show up with a new brand or a new philosophy or new design tactics and instantly upset the apple cart.

Just as you can’t teach an old dog new tricks, it’s difficult to teach an old automobile market to adopt new buying habits. Market share swings are incremental. Progress is slow. At Acura, for example, facelifts of the TLX and RLX sedans and improved availability of the MDX (after moving some production to Ohio) will likely not combine to increase the brand’s market share by even one-tenth of one percent.

Given the difficulties faced by Acura in America — sales have fallen by more than a quarter since 2005 — Honda’s premium brand is turning its gaze to a larger, fresher, less established market. A market where buying habits are not cemented, where market share is still up for grabs, where market-specific vehicles are the norm.

And if Acura can soon succeed in China, where the brand has high hopes for the near-term, then Acura stands a much better chance of succeeding in America. (Read More…)

By on August 21, 2017

2003 Honda Civic GX in California wrecking yard, LH front view - ©2017 Murilee Martin - The Truth About Cars
The compressed natural gas-burning Honda Civic GX first appeared in the United States in 1998, for sale to fleet buyers, but individuals in California were able to buy Civic GXs soon after that. In spite of its extremely clean tailpipe emissions, few Californians opted to endure the hassle of trying to refuel the GX, and so these cars are very rare sights in the Golden State.

Here’s a crashed example I spotted a few weeks ago in a San Francisco Bay Area self-service wrecking yard. (Read More…)

By on August 18, 2017

Karen Radley Acura screenshot - Image: Karen Radley Acura websiteIt made perfect sense. In 2009, when Hyundai wanted customers to view its new Genesis luxury sedan as a premium bit of kit, Hyundai did not compare the Genesis to the Sonata. In an early marketing campaign, Hyundai’s voiceover said the Genesis is “as spacious as a Mercedes-Benz S-Class, yet priced like a C-Class.”

When the time came to market the Genesis R-Spec, Hyundai reached way upmarket to compare 0-60 mph times with the Porsche Panamera. Hyundai wasn’t under the mistaken impression that the Genesis would steal thousands of sales from $100,000 Benzes and Porsches. But Hyundai was crafting an image. Hyundai didn’t require you to believe that the Genesis was a viable S-Class alternative — the company just wanted you to understand that this is premium-oriented S-Class-sized sedan at a C-Class-like price.

Long before the Hyundai Genesis tried to cultivate a premium persona, Acura was failing to keep up with Lexus in the quest to be viewed as a true luxury rival for the German establishment. It’s still a problem. So Acura dealers are now just trying to make sure you understand that the Acura TLX is better than the Audi A4 Lexus ES Infiniti Q50 2018 Honda Accord. (Read More…)

By on August 16, 2017

2017 Honda Civic hatchback - Image: Honda

The lifespan of an average car-model usually lasts a half-decade before the automaker shells out for a full redesign, unless it’s a Nissan Frontier or Lincoln Navigator. That’s more or less the rule at Honda when it comes to the top-selling compact car in North America, the Civic.

While the eighth-generation Civic soldiered on for a lengthy six years, Honda sold the preceding seventh, sixth, fifth, and fourth versions of the model for either four or five years. Thanks to a boring design and lackluster reviews, the automaker spirited the ninth-gen model off of dealer lots after just four years, but not before adding extra content and style via an emergency 2013 model year refresh.

We’re now hearing the current generation — larger than ever before, radically redesigned for 2016, and a sales leader in a shrinking segment — won’t see a full redesign until the 2022 model year. That’s a six-year stretch. A stretch where automakers will be scrambling to hold on to compact-car market share in a land flush with small crossovers. (Read More…)

By on August 15, 2017

2018 Honda Accord Touring - Image: HondaThe Honda Accord is by no means a younger sibling, operating as the senior member of American Honda’s fleet.

More specifically, the 2018 Honda Accord will never be viewed as the little brother in the American Honda family, not with these substantial dimensions and MSRPs that reach deep into the $30Ks.

But the 10th-generation Accord is still a Honda. Just a Honda. Merely a Honda. Only a Honda. And while you might expect Honda to enjoy technological hand-me-downs from the automaker’s upmarket Acura brand, that’s not the way it works. Not when it comes to the Accord.

As a result, we’ll wait and see which hand-me-ups appear on the next all-new Acura, the third-generation 2019 Acura RDX. (Read More…)

By on August 14, 2017

2018 Honda Odyssey Touring – Image: © Timothy CainIn the 2016 calendar year, the Honda Odyssey was Canada’s 41st-best-selling vehicle.

In the first half of 2017, as the fourth-generation Odyssey’s tenure came to an end, the Honda van plunged 11 positions to 52nd. Odyssey sales were down 18 percent, year-over-year. Odyssey volume was on track to fall to a five-year low. Hashtag minivans dead.

Then, descending from the top of Mount Fuji with a Soichiro-shaped halo, hosting enough seats for the entire Odyssey SCCA pit crew, declaring 30 more horses than the original Acura NSX, equipped with enough gears in its transmission for 2.5 copies of the Toyota Yaris, and speaking with just enough of an Alabama twang to be authentically North Americanized, the 2018 Honda Odyssey appeared.

Canadian sales of the Honda Odyssey consequently rose to the highest level in 15 years. And so shall it ever be. (Read More…)

By on August 14, 2017

1986 Honda Civic in Colorado wrecking yard, LH front view - ©2017 Murilee Martin - The Truth About Cars
The third-generation Honda Civic, built from 1984 through the 1987 model year, was a tremendous sales success in the United States. In places where rust wasn’t a big problem, they lasted for decades, and they were fun to drive for such frugal machines.

Well, some of them were fun to drive; the fourth-gen Civics and CRXs with the 1500cc engines accelerated respectably by mid-1980s standard, but base-model 1300cc versions were on the miserable side. For that reason, few bought these cars, so this ’86 in a Denver self-service yard is an interesting Junkyard Find. (Read More…)

By on August 11, 2017

2018 Honda Accord

One reason why this post was published Wednesday instead of earlier in the week is that I was at a Chicago-area event where Honda PR was presenting the all-new Accord to local media.

This particular presentation was unusual in that Honda focused less on the new car’s specs and features and more on a major question that’s hovering over the midsize-sedan class – namely, will the segment even exist in a few years? Or will crossovers (CUVs) have fully taken over by then?

(Read More…)

By on August 9, 2017

2018 Honda Odyssey LX

Just about every sporting event I’ve ever attended – whether it’s hockey, baseball, or car racing – has been enjoyed from the cheap seats. Boiling it down to one or two reasons, I was either too cheap or too tardy to secure tickets closer to the action. Nevertheless, I always enjoyed it.

Honda’s newest take on the family hauler, and Tim Cain’s favorite topic, also has a set of cheap seats. It’s called the LX. Let’s see if they are closer to the sky lounge or penalty box.

(Read More…)

By on August 1, 2017

honda fit grille

Exchange rates seriously hurt Japanese manufacturers over the past year as the yen bobbed and weaved following 2015’s surge. However, Honda was not among them. The final quarter of 2016 saw the automaker posting a 27 percent earnings increase, despite being hammered by the same foreign exchange losses as the rest of its Pacific brethren.

The first quarter of 2017 appears to have shaped up much the same way, only with slimmer margins — exactly as Honda predicted. Knowing that the North American market was about to take a turn for the worse, company analysts clung to the hope that more favorable currency rates and higher-than-expected sales in Asia would keep operating profits out of the red. Earnings ultimately creeping ahead by 0.9 percent to 269.21 billion yen ($2.40 billion) for Q1 — no thanks to the United States.  (Read More…)

By on July 31, 2017

Honda Accord Coupe V6 - Image: © Timothy CainAt The Truth About Cars, we’ve paid a lot of attention to the demise of the Honda Accord coupe. And for numerous good reasons.

In TTAC’s long-term fleet, for instance, there’s Jack Baruth’s own 2014 Accord Coupe V6 6MT. In the TTAC audience’s fleet, there are more Honda Accords than any other car. Furthermore, Honda revealed earlier this month the all-new, 10th-generation 2018 Honda Accord.

First we learned the naturally aspirated V6 engine would no longer be part of the Accord’s lineup. Then we discovered that the Accord coupe, responsible for only around 5 percent of total Accord sales, would be the last player to leave the mainstream two-door midsize car category.

On Friday, as we reported the enticing deals American Honda is offering on 5,000 remaining Accord coupes, a discussion ensued at TTAC’s digital HQ. It was decided that — as a memorial, as a final send-off, as a fond farewell — we should drive one of these final ninth-generation Accord coupes.

So I made a call. (Read More…)

By on July 28, 2017

2017 Honda Accord Coupe Touring - Image: Honda

Although it seemed hard to believe, we were under the impression up until a few weeks before the 10th-generation Honda Accord’s launch, that the 2018 Honda Accord would spawn yet another Honda Accord coupe.

On July 14, 2017, we learned the Honda Accord coupe would die an honorable death. The 10th-generation Accord sedan, according to Honda, will hold sufficient appeal for those former Accord coupe buyers — Accordians, who made up roughly 5 percent of Honda’s midsize clientele.

But the Honda Accord coupe, while futureless, isn’t dead yet. There are more than 5,000 on dealer lots across the United States right now. And according to CarsDirect, they’re pretty cheap. (Read More…)

By on July 27, 2017

2018 Honda Accord Touring - Image: HondaThe 2018 Honda Accord will be assembled in Marysville, Ohio. The overwhelming majority of its sales will occur in the United States of America. Its dimensions, inside and out, suit the U.S. market. In 2016, the Accord ranked second on Cars.com’s American-Made Index.

Open its trunk and a family of bald eagles fly out, having successfully incubated apple pies, having binge-watched every season of Keeping Up With The Kardashians. There’s a subtle Statue of Liberty easter egg on the windshield, Hollywood signs engraved in its cupholders, and a 3D hologram of Mount Rushmore featuring a fifth character — Soichiro Honda — that emerges from the glovebox if you shift the manual transmission into sixth, say VTEC three times, and spit over your left shoulder.

The Accord, according to lead exterior designer Tetsuji Morikawa, “is an American car.”

To make sure of that, however, Morikawa said the design team, “wanted to feel like Americans.” And they wanted to finish their design of the 10th-generation Accord in the United States, not Japan. (Read More…)

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