By on August 1, 2017

honda fit grille

Exchange rates seriously hurt Japanese manufacturers over the past year as the yen bobbed and weaved following 2015’s surge. However, Honda was not among them. The final quarter of 2016 saw the automaker posting a 27 percent earnings increase, despite being hammered by the same foreign exchange losses as the rest of its Pacific brethren.

The first quarter of 2017 appears to have shaped up much the same way, only with slimmer margins — exactly as Honda predicted. Knowing that the North American market was about to take a turn for the worse, company analysts clung to the hope that more favorable currency rates and higher-than-expected sales in Asia would keep operating profits out of the red. Earnings ultimately creeping ahead by 0.9 percent to 269.21 billion yen ($2.40 billion) for Q1 — no thanks to the United States.  (Read More…)

By on July 17, 2017

2018 Honda Fit EX

The current-generation Honda’s Fit is considerably less adorable than previous incarnations, but still a vehicle that’s easy to recommend to those with a specific price point and varied needs — especially if they also do all their driving in the city. However, it wasn’t perfect and rationalizing its purchase became difficult as upmarket models offered more car for less money.

For 2018, Honda has updated the subcompact Fit with driver-assist features, new looks, and some mild performance accoutrements for a not-unreasonable amount of cash. It doesn’t necessarily make it a better buy than the Civic you’ve been considering, but it should be enough to make the Fit deserving of a second look.  (Read More…)

By on July 14, 2017

2018 Honda Accord Touring

After a brief history lesson underscoring just how important the Accord has been to North America throughout the last four decades, Honda unveiled the 10th generation of its midsize sedan to a semi-enthusiastic audience in Detroit today.

To be fair, it’s not the most exciting segment occupying the automotive landscape, but it is one of the most important — despite losing significant ground to crossovers and SUVs over the last few years. Honda clearly doesn’t want the Accord relegated exclusively to unimaginative buyers needing nothing more than basic transportation and fleet sales.

Despite sinking sales, automakers aren’t giving up on the midsize sedan, and Honda has placed some genuine effort behind the new Accord. That doesn’t mean they’ve converted it into a heart-stopping thrill ride, nor should they, since that’s not the kind of car it’s supposed to be. But they’ve taken steps to ensure the vehicle has improved in meaningful ways. While that didn’t stop Jeff Conrad, senior vice president of American Honda, from claiming it was “unquestionably the most dramatic remake of the Accord that we’ve ever done” at the unveiling, there is truth in that statement.

However, some the biggest changes coming to the 2018 Accord are what you won’t find in the upgraded model. (Read More…)

By on February 23, 2015
Takanobu Ito

Takanobu Ito

Hans Greimel of the Automotive News is reporting that Takanobu Ito will be replaced in June by Takahiro Hachigo as president and CEO of Honda Motor Company. Ito’s replacement comes after a spate of recalls in its home market of Japan led to a delay in a number of new product launches, followed by the even more image corroding recall of millions of cars worldwide due to Takata supplied airbags that can detonate which have been linked to six deaths.

(Read More…)

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