Did the second-generation Honda Insight fail in the marketplace because of a lack of marketing resources? If you said “yes”, then you may want to look at a gig at American Honda.
Tag: honda insight
The Chevrolet Volt may be the most maligned and least understood car on the market. After a week of strange questions and bipolar reactions to GM’s plug-in hybrid, I came to a conclusion. GM’s marketing of the Volt stinks. By calling the Volt an “Electric Vehicle (EV) with a range extender,” a huge segment of the population can’t get past “Electric” and immediately cross the Volt off their list. There is also [strangely] a segment of the population that says, “that’s great but I want a hybrid.” Guess what? The Volt is a hybrid.
Congratulations to the Big H; Honda managed to capture the top spot in Canadian passenger car sales for the 15th year running, while also earning the dubious honor-or, honour, as it would be spelled in Canada – of offering the slowest-selling vehicle in Canada.
The 1st generation Honda Insight seems tiny compared to anything short of a Fiat 500.
Yet I do a lot of driving with it. Commuting. Shopping. A whole lot of errands and an occasional light haul are all par for the daily course.
As for the hatch… I only use it for the really big stuff.
[Note: A significantly expanded and updated version of this article can be found here]
That air presented the greatest obstacle to automotive speed and economy was understood intuitively, if not scientifically since the dawn of the automobile. Putting it into practice was quite another story. Engineers, racers and entrepreneurs were lured by the potential for the profound gains aerodynamics offered. The efforts to do so yielded some of the more remarkable cars ever made, even if they challenged the aesthetic assumptions of their times. We’ve finally arrived at the place where a highly aerodynamic car like the Prius is mainstream. But getting there was not without turbulence. (Read More…)