American Honda’s Civic posted decreased sales volume in each of the last five months. After claiming the title of America’s best-selling small car in two consecutive years, it’s highly unlikely that the Civic will be able to catch the Toyota Corolla with just one month of sales reporting remaining in calendar year 2014.
U.S. Civic sales through the first six months of 2014 increased 5% compared with the same period one year earlier. While the Civic trailed the Corolla at the halfway point in 2014, that second-place status was actually in keeping with the results from 2013, a year in which Honda’s compact sedan and coupe ended 34,000 sales ahead of the venerable Toyota compact. (Note: Corolla sales reported by Toyota USA always include the Matrix.)
But from July 2014 onward, the Civic did not prove capable of matching 2013’s impressive second-half sales rate, a period which saw Honda generate 53% of its 2013 Civic volume, sufficient for Honda to post the highest level of Civic sales since 2008. (Read More…)
Two weeks ago, residents of the Windsor, Ontario region learned that Ford would not be bringing a new engine program to the two Ford assembly plants in the area. Although the small engine program was a long-shot from the start (it had apparently been destined for Mexico, but union officials tried to “steal it away”), news reports and enthusiastic publicity campaigns from union head Jerry Dias had given the impression that the new engine deal was all but sewn up. For residents of the auto-dependent city, with an unemployment rate of 8.9 percent (compared to 6.5 percent nationally), the decision was a blow to their collective morale.
In October 2014, for the first time since March 2012 and just the sixth time in the last five years, the Honda CR-V was American Honda’s best-selling model.
Finishing the month ahead of the Accord and Civic, given their longstanding status as two of America’s best-selling cars, is no easy feat. Only a handful of new vehicles typically do so every month, including the Ford F-Series, Chevrolet Silverado, Toyota Camry, and Ram P/U. (The Civic also trails the Toyota Corolla and Nissan Altima this year.) Yet in October, the CR-V outsold the Accord by 2129 units and the Civic by 15,103.
Compared with 2011, when the CR-V managed this feat on three occasions, circumstances have changed dramatically. Or rather, the numbers have dramatically improved. (Read More…)
Happy Canadian Thanksgiving. Around turkey-laden tables across the country today, Canadians will utter their thanks for family, cranberry sauce, the Saskatchewan Roughriders, warm socks, and Honda Civics.
In each of the last 16 years – a streak which began in 1998 – the Civic has been Canada’s best-selling passenger car. If Honda Canada stopped selling the Civic now, the lead built up by this hugely popular nameplate would nearly be sufficient for the Civic to end 2014 as Canada’s best-selling car.
As is standard operating procedure for Honda, the Civic Type-R has been revealed, nominally labeled a “concept”, even though the production car will look nearly identical.
Honda sales are decreasing in a market that’s increasing, a fact to which Honda drew attention when the company’s U.S. sales boss called out the industry for short-term tactics that artificially expand the size of the market.
U.S. new vehicle sales are up 5% through the first seven months of 2014, yet sales at the Honda brand are down 1.3% and sales at Acura are down 1.8%. (Read More…)
Booming utility vehicle sales have boosted Canada’s new vehicle market to unseen highs in the first half of 2014. Despite falling car sales and a slight decline in overall pickup truck volume, Canada’s auto industry is up nearly 3% through the first six months of 2014, an increase of some 25,000 units compared with the first half of 2013.
Honda is gearing up to launch the all-new, turbocharged Civic Type-R, but they’ve actually made a boosted Civic before. And it was badged as a Triumph. The last Triumph ever, in fact.
My brother-in-law’s 1997 Honda Civic took a vacation recently, and it only cost me about $700.
Oh, California, the trend-setting coastal paradise that once sparked a revolution in the American car market. Fully half of cars sold in the Golden State are from Japanese brands, and for a couple of years, the top dog was the Toyota Prius – about as opposite as could be from the rest of the country, where the Ford F-Series reigns supreme. But there’s a new leader in the sales charts, and it’s a bit more mainstream (or “normcore” as the kids are saying these days).