By on August 18, 2017

Karen Radley Acura screenshot - Image: Karen Radley Acura websiteIt made perfect sense. In 2009, when Hyundai wanted customers to view its new Genesis luxury sedan as a premium bit of kit, Hyundai did not compare the Genesis to the Sonata. In an early marketing campaign, Hyundai’s voiceover said the Genesis is “as spacious as a Mercedes-Benz S-Class, yet priced like a C-Class.”

When the time came to market the Genesis R-Spec, Hyundai reached way upmarket to compare 0-60 mph times with the Porsche Panamera. Hyundai wasn’t under the mistaken impression that the Genesis would steal thousands of sales from $100,000 Benzes and Porsches. But Hyundai was crafting an image. Hyundai didn’t require you to believe that the Genesis was a viable S-Class alternative — the company just wanted you to understand that this is premium-oriented S-Class-sized sedan at a C-Class-like price.

Long before the Hyundai Genesis tried to cultivate a premium persona, Acura was failing to keep up with Lexus in the quest to be viewed as a true luxury rival for the German establishment. It’s still a problem. So Acura dealers are now just trying to make sure you understand that the Acura TLX is better than the Audi A4 Lexus ES Infiniti Q50 2018 Honda Accord. (Read More…)

By on August 15, 2017

2018 Honda Accord Touring - Image: HondaThe Honda Accord is by no means a younger sibling, operating as the senior member of American Honda’s fleet.

More specifically, the 2018 Honda Accord will never be viewed as the little brother in the American Honda family, not with these substantial dimensions and MSRPs that reach deep into the $30Ks.

But the 10th-generation Accord is still a Honda. Just a Honda. Merely a Honda. Only a Honda. And while you might expect Honda to enjoy technological hand-me-downs from the automaker’s upmarket Acura brand, that’s not the way it works. Not when it comes to the Accord.

As a result, we’ll wait and see which hand-me-ups appear on the next all-new Acura, the third-generation 2019 Acura RDX. (Read More…)

By on August 10, 2017

2018 Toyota Camry and 2018 Honda Accord - Images: Toyota & HondaBy the time the all-new 2018 Honda Accord debuted at a July 14, 2017, launch event, the all-new 2018 Toyota Camry was already on sale.

There are still sedan buyers alive in this world, you see. You might just be among them. Toyota and Honda will sell some 700,000 Camrys and Accords in the United States in 2017, roughly four out of every 10 midsize cars.

So, presented with two new options from the preeminent manufacturers of midsize sedans, what choice do you make? A 2018 Toyota Camry right now, with all the glory of a J-VIN and a 301-horsepower V6? Or do you wait a few weeks for the 2018 Honda Accord, a sports sedan on the cheap with a 2.0T and a six-speed manual? (Read More…)

By on July 31, 2017

Honda Accord Coupe V6 - Image: © Timothy CainAt The Truth About Cars, we’ve paid a lot of attention to the demise of the Honda Accord coupe. And for numerous good reasons.

In TTAC’s long-term fleet, for instance, there’s Jack Baruth’s own 2014 Accord Coupe V6 6MT. In the TTAC audience’s fleet, there are more Honda Accords than any other car. Furthermore, Honda revealed earlier this month the all-new, 10th-generation 2018 Honda Accord.

First we learned the naturally aspirated V6 engine would no longer be part of the Accord’s lineup. Then we discovered that the Accord coupe, responsible for only around 5 percent of total Accord sales, would be the last player to leave the mainstream two-door midsize car category.

On Friday, as we reported the enticing deals American Honda is offering on 5,000 remaining Accord coupes, a discussion ensued at TTAC’s digital HQ. It was decided that — as a memorial, as a final send-off, as a fond farewell — we should drive one of these final ninth-generation Accord coupes.

So I made a call. (Read More…)

By on July 28, 2017

2017 Honda Accord Coupe Touring - Image: Honda

Although it seemed hard to believe, we were under the impression up until a few weeks before the 10th-generation Honda Accord’s launch, that the 2018 Honda Accord would spawn yet another Honda Accord coupe.

On July 14, 2017, we learned the Honda Accord coupe would die an honorable death. The 10th-generation Accord sedan, according to Honda, will hold sufficient appeal for those former Accord coupe buyers — Accordians, who made up roughly 5 percent of Honda’s midsize clientele.

But the Honda Accord coupe, while futureless, isn’t dead yet. There are more than 5,000 on dealer lots across the United States right now. And according to CarsDirect, they’re pretty cheap. (Read More…)

By on July 27, 2017

2018 Honda Accord Touring - Image: HondaThe 2018 Honda Accord will be assembled in Marysville, Ohio. The overwhelming majority of its sales will occur in the United States of America. Its dimensions, inside and out, suit the U.S. market. In 2016, the Accord ranked second on Cars.com’s American-Made Index.

Open its trunk and a family of bald eagles fly out, having successfully incubated apple pies, having binge-watched every season of Keeping Up With The Kardashians. There’s a subtle Statue of Liberty easter egg on the windshield, Hollywood signs engraved in its cupholders, and a 3D hologram of Mount Rushmore featuring a fifth character — Soichiro Honda — that emerges from the glovebox if you shift the manual transmission into sixth, say VTEC three times, and spit over your left shoulder.

The Accord, according to lead exterior designer Tetsuji Morikawa, “is an American car.”

To make sure of that, however, Morikawa said the design team, “wanted to feel like Americans.” And they wanted to finish their design of the 10th-generation Accord in the United States, not Japan. (Read More…)

By on July 24, 2017

2018 Honda Accord Interior - Image: HondaThe 2018 Honda Accord is not a refresh. It’s not a refurbished, reconditioned revamp.

The 2018 Honda Accord is very much a new car, a 10th-generation follow-up to the five-year, 2013-2017 run of the outgoing Accord. That’s obvious when you look at the design of the new Accord — another midsize car attempting to banish boredom in an attempt to maintain healthy U.S. car sale volumes when more and more people want crossovers. You see it in the 2018 Toyota Camry, the 2018 Hyundai Sonata’s new grille, and the 2018 Accord’s squarer nose and faster roofline.

But Accord buyers will spend far more time inside the car than they do looking at its exterior. For owners, Honda wanted to make the 10th-generation Accord roomier, more capacious, better suited for ferrying five passengers.

So Honda moved the two front passengers closer together. (Read More…)

By on July 17, 2017

2018 Honda Accord Sport - Image: HondaLaunched in mid-June 2017, the 2017 Honda Civic Type R is the first Honda-brand Type R product ever sold in the United States. And after generations of Honda enthusiasts tolerated relatively unimpressive horsepower totals from high-revving four-cylinder engines, Honda didn’t mess around with the latest, turbocharged Civic Type R.

306 horsepower at 6,500 rpm.  295 lb-ft of torque at 2,500 rpm.

Yet before the Civic Type R was even on sale in the United States, we learned that the 10th-generation 2018 Honda Accord would kill the V6 and replace it with, you guessed it, the Civic Type R’s 2.0-liter turbocharged four-cylinder. Incidentally, only a few days after that, we learned that the optional V6 in the Accord’s long-time rival, the new-for-2018 Toyota Camry, would generate 301 horsepower.

Win for Honda? Not so much, as Honda last week revealed a 2018 Accord 2.0T with 252 horsepower and 273 lb-ft of torque.

Huh? What? Why? (Read More…)

By on July 14, 2017

2018 Honda Accord Touring

After a brief history lesson underscoring just how important the Accord has been to North America throughout the last four decades, Honda unveiled the 10th generation of its midsize sedan to a semi-enthusiastic audience in Detroit today.

To be fair, it’s not the most exciting segment occupying the automotive landscape, but it is one of the most important — despite losing significant ground to crossovers and SUVs over the last few years. Honda clearly doesn’t want the Accord relegated exclusively to unimaginative buyers needing nothing more than basic transportation and fleet sales.

Despite sinking sales, automakers aren’t giving up on the midsize sedan, and Honda has placed some genuine effort behind the new Accord. That doesn’t mean they’ve converted it into a heart-stopping thrill ride, nor should they, since that’s not the kind of car it’s supposed to be. But they’ve taken steps to ensure the vehicle has improved in meaningful ways. While that didn’t stop Jeff Conrad, senior vice president of American Honda, from claiming it was “unquestionably the most dramatic remake of the Accord that we’ve ever done” at the unveiling, there is truth in that statement.

However, some the biggest changes coming to the 2018 Accord are what you won’t find in the upgraded model. (Read More…)

By on July 6, 2017

10 Generations of Honda Accord - Images: HondaAgainst its normal methodology, Honda is already leaking details regarding the all-new 2018 Accord, the tenth-generation of Honda’s venerable midsize car.

With continued manual transmission availability, a hi-po turbocharged 2.0-liter four-cylinder in place of a V6 upgrade that was part of the lineup for more than two decades, and another generation of coupes, the tenth-generation Honda Accord has the potential to be a terrific car.

But will it be the best Honda Accord?

American-built for 35 years, on the market for four decades, and the most popular car among TTAC’s devoted readership, the Honda Accord is a known entity. But not all Accords were created equal. Judge using whatever methodology you prefer: style, reliability, ride and handling, efficiency, interior quality. Then tell everyone which Honda Accord is the best Honda Accord. (Read More…)

By on June 9, 2017

2018 Next Generation Honda Accord Camo - Image: HondaThe 10th generation of Honda’s venerable Accord will debut for 2018 without a V6 engine option.

A few months later to the all-new midsize party than the next-generation 2018 Toyota Camry, the new Accord will not follow the Camry’s entrenched path of providing customers with a base four-cylinder and a V6 upgrade.

Instead, Honda will make do with the 1.5-liter turbocharged four already under the hood of the 10th-generation Civic and the fifth-generation Honda CR-V. As an upgrade, Honda will offer the 2.0-liter turbocharged unit from the 2018 Honda Civic Type R. In both cases, Honda has not yet revealed the power output. Honda will continue with an Accord Hybrid, as well.

But the V6 is a goner. (Read More…)

By on June 7, 2017

2017 Toyota Camry SE - Image: Toyota“Stepping up to a midsize is basically a no-brainer for buyers at this point,” CarsDirect’s senior price analyst Alex Bernstein tells TTAC.

With demand for midsize sedans drying up, deals on aging models are warming up.

Now in its sixth model year, the 2017 Volkswagen Passat 1.8T S — the entry-level Passat — is available in June for a 36-month lease at $189 per month and $1,999 due at signing.

The 2017 Honda Accord, a new version of which is due later this year, is also available in June in basic LX trim on the same terms.

Meanwhile, the mid-grade 2017 Toyota Camry SE 2.5, set to be replaced in the coming months by an all-new model, is likewise available in June for $189 per month with $1,999 down over 36 months.

“This is about as cheap as lease deals have ever been on these midsize sedans,” Bernstein says. But it actually gets even cheaper, marginally cheaper, according to CarsDirect’s examination of 500 lease deals. (Read More…)

By on May 18, 2017

2018 Acura TLX, Image: © 2017 Jack Baruth

Stop multi-tasking and listen to me for a minute, because I’m going to tell you the most important thing you’ll read this week.

Many years ago, when I was still in the pharmaceuticals game, I had a business mentor of sorts. He was a thick-set, bald, African-American fellow in his early 60s who dressed exclusively in velour tracksuits and, at the time of this story, had a custom-ordered pink S500, an SL500, and an aftermarket-droptop Lexus SC400 in his garage.

We were sitting at dinner one night and I was griping about a fellow we knew who had been given every chance possible by both of us to become remarkably wealthy. Yet every time one of us gave him a chance, he pissed it away through random acts of fiscal impropriety or domestic violence. I couldn’t understand why this dude could not get his act together and handle his business in an appropriate manner.

“Listen up, young blood,” my mentor said, stabbing me in the chest with a finger about the size of a Mag-Lite flashlight, “you cannot want something for someone they do not want for themselves.” I think I dropped my fork. He was right, of course. In the years since then, I’ve had occasion to remember those words again and again. You cannot want something for someone they do not want for themselves.

I need you to keep that in mind as you read this review. If you are like most automotive enthusiasts, you want Acura to return immediately to the glory days of the beautiful first-generation Legend and the sublime twin-cam Integra. But you cannot want something for Acura that it does not want for itself. Acura is perfectly content with being primarily known as the manufacturer of the RDX and MDX sport-utility vehicles. Those two products are market leaders and they’re more than enough to guarantee Acura’s continued existence. If you continue to hope that Acura will build razor’s-edge sporting compacts and M3 rivals, you will continue to be disappointed. Period, point blank. Got it?

Let’s continue.

(Read More…)

By on January 12, 2017

2018 Toyota Camry – Image: Toyota“When you get into next year and you look at 2018, I believe with these three products
and the excitement they bring back to that segment, I don’t see it falling anymore.”

– Jack Hollis, Toyota Motor Sales USA’s VP of marketing

U.S. sales of midsize cars tumbled by more than 250,000 units in 2016 even as new vehicle volume rose to record highs. The rate of decline was sharper than the decline experienced by the car sector at large. Only Chevrolet, with the all-new Malibu, and Subaru, with the relatively low-volume Legacy, sold more midsize cars in 2016 than in 2015.

Fleet sales excluded, retail data manifests a worsening of results as the year wore on. According to J.D. Power’s PIN December Industry Health Report, midsize car market share fell below 10 percent for the first time ever.

But Toyota USA’s marketing chief, Jack Hollis, believes 2017 could mark the end of the midsize decline, and 2018 sales of midsize cars could even begin to increase. (Read More…)

By on December 2, 2016

1992 Nissan Altima (public domain)

I had somewhat of a unique high school experience, in the sense that it was the most after-school special, stereotypical experience possible. I went to a suburban school with just the right amount of ethnic diversity — which is to say that even the black and Hispanic and Asian kids listened to Pearl Jam and wore Ralph Lauren.

When it came to our first cars, we didn’t just go down to the local dirt lot and buy something with our savings from fast food jobs. No, we were spoiled brats who were given sensible compact to mid-sized sedans by our parents. We didn’t lust after MK II GTIs or Geo Storms — no, we sat around the lunch table in 1994 and debated the merits of the fifth-gen Honda Accord, the basic but steady Ford Taurus, and the GOAT XV10 Toyota Camry, especially the blingy “American Edition.”

As for me, I had my heart set on the recently introduced Nissan Stanza Altima.

(Read More…)

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