With the launch of the all-new VF Commodore just around the corner, Holden’s Mike Deveraux doesn’t Ford’s bad news to steal the limelight away from his very important product introduction.
Ford has long been at the forefront of the currency debate, claiming currency manipulation when the yen went to levels that nearly killed the Japanese auto industry, and shouting “currency manipulation” now that the yen is back to normal levels. Now, Ford itself experiences the devastating effects of changing exchange rates: Ford is shutting down all its manufacturing operations in Australia. The reason: A strong Australian dollar. Says Reuters: (Read More…)
Jac Nasser, the former head of Ford, is warning that Australia’s car industry has passed the point of no return, and expects to see it die within the next few years.
Here’s our first look at the Chevrolet SS. Silly moniker aside, it looks like a home run.
Good news, Aussie car fans. The Commodore lives. But the evidence keeps piling up that the next one will be a front-drive car bearing little to no resemblance to the current RWD muscle car.
Holden took the wraps off of the latest VF-Series Calais, the luxury version of the Commodoe. Expect some, but not all of the styling cues to carry over to the upcoming Chevrolet SS sports sedan. This is also likely the last hurrah for the big, rear-drive Holden. Slow sales have sealed the fate of the Commodore, with a 2016 death date scheduled.
The big, rear-drive Aussie sedans beloved by enthusiasts overseas aren’t gaining traction in the Australian marketplace, and the smart money is betting on the death of the Holden Commodore and Ford Falcon.
A struggling domestic auto industry long past its glory days of big rear-drive sedans is at an existential cross-roads. An upcoming election may decide the fate of thousands of jobs and decades of motoring history. Sound familiar? The madness of America’s election is over, but the same scenario is playing out in Australia.
Ford and Holden are laying off hundreds of workers at their Australian plants as sales of domestic brands continue to take a beating.
General Motors is so desperate to find new customers for Opel cars that they’re introducing the brand to Australia, where it’s set to butt heads against Holden – Australia’s long-time favorite car brand.
As dismissive as I tend to be of the internet product-planning brigade, their constant cries of “Bring rear-drive, V8 full-size Aussie sedans to America” may have some credibility – the market for these cars in Australia seems to be going teats up, with SUVs and small cars taking their place.
Holden is expected to make an announcement regarding the export of its Commodore vehicles to North America – essentially confirming the existence of the forthcoming 2013 Chevrolet SS Performance – and apparently it may not be limited to sedans. Utes and wagons could be arriving at some point as well.
After getting a $1 billion “investment” from both GM and the Australian government, Holden will be starting their first post-funding project; designing two new cars for the Chinese market.