Just as TTAC predicted in earlier editorials, Holden will be receiving vehicles imported from China as part of its future product plan – the vehicle slated to be imported from China is no less than the next generation Commodore.
Tag: holden commodore
With the demise of Holden’s manufacturing and R&D facilities complete by 2017, General Motors is reportedly looking to kill off the Holden brand and switch over to Chevrolet instead.
-Mike Devereux, Holden’s former Managing Director, in November, 2012
Those ominous words spoken by Mike Devereux last year have taken on an almost eerie significance in light of yesterday’s events. After more than a half century of building cars in Australia, Holden will now become a “national sales company”, ostensibly selling rebadged global General Motors products, manufactured in places like Korea and Thailand.
But veiled remarks about the Australian auto industry aren’t the only words uttered by Devereux that caused us to take notice. At the launch of the latest VF Commodore, Devereux made a vague statement about the Commodore’s future, implying that it would be built on a global platform at the Adelaide factory. While the latter is no longer possible, there’s still hope that the Commodore could live a GM architecture. The only question is, which one?
Holden informed the Australian federal and state level governments that it will cease car production in Australia by 2017, citing a “perfect storm” of unfavorable exchange rates, high production costs and a small but competitive car market that has seen sales of traditional Australian-made rear-drive sedans and Utes plummet in recent years. An estimated 3000 workers are said to be directly affected by the closure of Holden’s manufacturing facilities.
If you want to see the future of Holden in Australia, this is it. Yes, it’s the same car that Jack Baruth took to the woodshed in today’s edition of TTAC, but it’s also a harbinger of things to come for the iconic Australian marque, with the announcement that Holden’s Elizabeth, Australia plant will be tooling up to produce the first ever front-wheel drive Commodore. And even that looks doubtful.
Holden and HSV try their hand at the “Imported From Detroit” style car commercial. As someone who has always been partial to Aussie muscle sedans, it’s easy for me to say I’m a fan. No doubt the line about cars becoming “smaller, quieter and more vanilla” will resonate with many of us. In a country where the Mazda3 and Toyota Corolla have knocked the Commodore and Ford Falcon off the top perches of the sales leader boards, it carries extra significance.
Every so often, the same tired rumor will pop up again, like a particularly resilient pimple that habitually reappears in the same conspicuous spot. Thanks to the incessant hunger for clicks among auto websites, these rumors refuse to die, no matter how asinine they are. How many times have you seen a “BREAKING” or “EXCLUSIVE” story on the next Toyota Supra or some absurd BS fabrication regarding a diesel Mazda MX-5?
The most famous Holden product to ever wear a Buick badge is the Chinese-market Park Avenue, a car that Buick dealers inexplicably rejected. But back in the mid-1990s, GM apparently planned to use the VT Commodore architecture as the basis for a new Buick sedan, previewed in the XP2000 concept above.
With the launch of the all-new VF Commodore just around the corner, Holden’s Mike Deveraux doesn’t Ford’s bad news to steal the limelight away from his very important product introduction.
Here’s our first look at the Chevrolet SS. Silly moniker aside, it looks like a home run.
Holden took the wraps off of the latest VF-Series Calais, the luxury version of the Commodoe. Expect some, but not all of the styling cues to carry over to the upcoming Chevrolet SS sports sedan. This is also likely the last hurrah for the big, rear-drive Holden. Slow sales have sealed the fate of the Commodore, with a 2016 death date scheduled.
The big, rear-drive Aussie sedans beloved by enthusiasts overseas aren’t gaining traction in the Australian marketplace, and the smart money is betting on the death of the Holden Commodore and Ford Falcon.
As dismissive as I tend to be of the internet product-planning brigade, their constant cries of “Bring rear-drive, V8 full-size Aussie sedans to America” may have some credibility – the market for these cars in Australia seems to be going teats up, with SUVs and small cars taking their place.