Based on a market research study commissioned by Ford Motor Company rumors are circulating that FoMoCo will change the branding for its high performance vehicles from SVT (for Special Vehicle Team) to 999, the name of Henry Ford’s second race car, popularized by barnstorming driver Barney Oldfield. Marketers have seized on “authenticity” as a lever by which they can move consumers and I suspect that reaching back over a century for a brand name may have something to do with that. As someone who likes history I can’t complain about Ford looking into reusing a historic name, but while its true that the name 999 has been associated with Ford racing since before the establishment of the Ford Motor Company, the name SVT means something to today’s car enthusiasts and for most of them 999 is just the number before 1,000. Today’s performance consumers are more likely to recognize the name Ken Block than Barney Oldfield.
Tag: henry ford
Every year, Greenfield Village hosts two large car shows, the Motor Muster for cars built from 1933 to 1976 and the Old Car Festival, for vehicles from the start of the motor age until the introduction of the 1932 Ford. The Henry Ford institutions claim that the Old Car Festival is the longest running antique car show in America, having started in 1955. It’s a charming event, with many of the cars’ owners dressing in period clothing and since folks are encouraged to drive their cars around the Village (with traffic “cops” in period uniforms at the intersections) there’s a “back in time” look and feel to the event. There aren’t many places were you can see a parade of 90 year old cars drive through an authentic covered wooden bridge. (Read More…)
Following the success of the Ford Trimotor, one of the first successful commercial passenger and cargo airplanes, which was introduced in 1925, Henry Ford got the aviation bug and decided to build what he called a “Model T of the air”, a small, affordable single seat airplane. He first proposed the idea to the men running his aircraft division, Trimotor designer William Bushnell Stout and William Benson Mayo but based on Henry’s design brief, neither experienced aeronautical man wanted anything to do with project. By then Henry Ford had bought out all of his investors and partners. All of Ford Motor Company stock was owned by Henry, Clara, and Edsel Ford, with Henry having the greatest share (49/3/48) so the firm was effectively Henry’s private feudal empire. Mr. Ford simply moved the project to a building in the Ford Laboratories complex. (Read More…)
Since this isn’t The Truth About Airplanes or even Planelopnik, we don’t generally cover aviation here at TTAC, either general or commercial (sorry about that pun). However, Honda announced that last week the first production HondaJet took its maiden test flight, near Honda Aircraft’s Greensboro, NC headquarters, and Honda does, after all, make and sell a few cars too. They aren’t the first car company, though, to get into the airplane business. As a matter of fact an earlier automaker had a seminal role in the development of commercial passenger aviation and even took a flier (sorry again, couldn’t resist) at general aviation, though that experiment was less successful. I don’t know if Soichiro Honda’s ever envisioned his motor company making jet airplanes, but since one of Soichiro’s role models, Henry Ford, helped get passenger aviation off the ground (okay, the last time, I promise) it’s not out of the realm of possibility that the thought may have crossed Mr. Honda’s mind. (Read More…)
A couple of my recent posts on the Lotus Cortina and Ford GT40 covered cars that were part of Henry Ford II’s effort to dominate motorsports in the 1960s. Ford Motor Company’s racing history in fact predates the company. Founder Henry Ford’s “Sweepstakes” car’s 1901 victory, with Ford at the wheel, made it possible for him to stay in the automobile business after the failure of the Detroit Automobile Co. Though racing helped create the foundation for the Ford company, Henry Ford II’s racing efforts in the 1960 actually represented a return to motorsports decades after his grandfather, embarrassed by a very public racing failure, withdrew FoMoCo’s official support for racing. Since that failure took place at the Indianapolis 500 race, and since “the greatest spectacle in racing” is taking place this weekend, it’s an appropriate time to take a look at the front wheel drive Miller flathead Fords of 1935. The cars’ creation involves three of the 20th century’s most fascinating automotive personages and I also happen to think they’re some of the most beautiful cars that ever raced. (Read More…)
Two of the most reliable reporters on the automotive beat, Karl Henkel and David Shepardson of the Detroit News, have reported that their sources confirm that Ford Motor Co. CEO Alan Mulally will step down later this year and that Mark Fields, Ford’s chief operating officer, will be named to the CEO position. Earlier on Monday, Bloomberg News reported that Ford “may announce the moves as soon as May 1.” Ford’s annual corporate meeting is scheduled for May 8 in Delaware, with the FoMoCo board of directors meeting the prior day. Mulally, 68, has been with Ford since 2006 and he’s generally credited with successfully guiding the automaker through the troubled waters that brought crosstown rivals General Motors and Chrysler to bankruptcy and a government bailout.
The move is seen by most as a formality and that Fields, 53, has been assured of replacing Mulally since he was promoted from President of the Americas to COO in late 2012. Mulally has previously said publicly that he plans to remain as Ford’s CEO through at least 2014. Other than a stint at IBM, Fields has been at Ford for most of his adult life, having joined the company 25 years ago.
A Ford Motor Company spokesperson declined to confirm or deny the reports.
So that’s the boilerplate news. In the background of the story, though… (Read More…)
For a man who once ran the fourth biggest car company in France, behind Citroën, Renault and Peugeot, an automobile manufacturer who produced motorcars designed by Ettore Bugatti and others in partnership with Henry Ford, Emile Mathis is relatively unknown today. Though he made many thousands of cars, ironically he’s better known today because of a car of his that never got to production. (Read More…)
Just like yesterday night, April 7th, it was raining in Detroit on the night of April 7,1947. There was extensive flooding on the Rouge River and 83 year old Henry Ford had spent part of the day at he beloved Greenfield Village, making sure that it was not damaged. The next day he was planning on touring Ford facilities in southeastern Michigan to see how the flood had affected his factories. After returning to Fair Lane, the estate that Henry and Clara built on the Rouge, the two had dinner by candlelight, as the flood had also knocked out the estate’s powerhouse. That must have been a disappointment to Henry, as his primary interest seems to have been power. Before his automotive ventures, Ford was chief operating engineer of the Edison Illuminating Co. of Detroit. (Read More…)
The Dodge brand’s centennial celebration began this week with the announcement of special 100th Anniversary Editions of the Dodge Challenger and Charger. After more than a year of preparation, John and Horace Dodge went for a ride in public in a car with their own brand for the first time on November 14, 1914. That was after eleven years of supplying Henry Ford and his car company with every major component of Ford cars except for bodies, wheels and tires. The critical role that the Dodge brothers had in the success of Henry Ford and the Ford Motor Company is not widely known outside of serious Dodge and early Ford enthusiasts. It has been reliably estimated that from the founding of the Ford Motor Company in 1903 until 1914. when the Dodges ended their contracts with Ford, they supplied about 60% of the total value of the cars that Ford “built”. Without the Dodge brothers, Ford Motor Company would never have gotten off the ground.
Regardless of what you may read elsewhere today, October 7, 1913 was not when the first automotive assembly line was started up. Yes, 100 years ago today, after some experimentation at the Piquette Ave. factory, and then tested with magneto assembly, Henry Ford’s lieutenants at his Highland Park factory for the first time started up a moving conveyor line for the assembly of complete Model T automobiles. Ford Motor Company, though, was not the first automobile manufacturer to use an assembly line process. (Read More…)