The last few years have been a struggle for a lot of folks. Financial meltdowns. Millions of bankruptcies. Massive unemployment. Our ‘global’ economy continues to experience a maelstrom of wealth destruction that seems to make nearly everyone guard their money.
It’s been hell for most…. but guess what? In spite of it all you are among the few who have thrived. In fact you are laughing all the way to your nearest dealership.
So get your something nice! Let’s say the budget is up to $65,000. What would you buy for yourself? Would it be a lightly used Lexus with all the trimmings? A new BMW 5-Series? Maybe one of those VW Touaregs with the diesel engine and all the luxury trappings of a neo-Audi.
In my neck of the woods where the suburbs meets the ex-urbs, this question has only one suitable answer… a truck.
In his New York Times comparison of heavy-duty pickup trucks, Ezra Dyer opens with a provocative comparison:
Heavy-Duty pickup trucks are the supercars of the truck world. They have more power than drivers are likely ever to exploit, and bragging rights depend on statistics that are, in practical terms, theoretical.
How does he figure?
While you can’t buy a diesel engine in a mainstream light-duty pickup, heavy-duty pickups now offer propulsion suitable for a tandem-axle dump truck.
I’m not exaggerating. Ford’s 6.7-liter Power Stroke diesel V-8 packs 400 horsepower and 800 pound-feet of torque; the base engine in a Peterbilt 348 dump truck offers a mere 260 horsepower and 660 pound feet. Does your pickup really need more power than a Peterbilt?
I’m guessing most HD truck owners won’t take kindly to the question, especially coming a scolding Gray Lady. But if you read the full review, you’ll find that Dyer was able to locate at least one contractor willing to admit that he realized he just didn’t need his HD’s overabundance of ability. It goes against the grain of the “bigger, faster, tougher, more” marketing message that has helped make trucks such a huge part of the American market, but is it possible that the tide is turning? Have pickups improved too much? The huge sales of Ecoboost V6-powered F-Series certainly suggests the we may just be moving towards a more pragmatic truck-buying market…
Trucks are a hot commodity in America. According to a few pickup truck forums, if you’re not some leftist tree hugger, then you either have a pickup truck or want a pickup truck. Truth be told, every time I bought a new car, I secretly wanted a pickup truck: a huge red one-ton diesel pickup truck. So when the US Government Dodge said one would be available for a week, I jumped at the opportunity. Not one week later and occupying four parking spots was that boyhood Tonka-truck dream: an extended bed, dually-equipped 2010 Dodge Ram 2500 SLT Crew Cab 4X4 (seriously, could that name be any longer?), but is the boyhood dream shattered by adult realities?