For a car company that seems to have a perpetually precarious existence, things are going well at Mazda. Sales of their new range of products, like the CX-5 and the Mazda6, are relatively strong – I say relatively because the Mazda6’s volumes are about 10 percent of the Toyota Camry, and the whole brand sells fewer cars than Honda does Civics. But Mazda is banking on the new Mazda3 to help them get real traction in the market place. Not only is there a new car, but a new factory in Mexico as well, which will help insulate Mazda from then yen’s penchant for yo-yo’ing, as well as any future Fukushima-like disruptions.
By pure happenstance I ended up with an Elantra GT immediately after reviewing the 2014 Kia Forte sedan. As I said last week in the Forte review, the Elantra and Forte are related, but this isn’t a case of Korean badge engineering. It’s far more complicated. The Forte is the new kid on the block while the Elantra has been around for a few years. At this stage in life, Hyundai is trying to inject vitality into the Elantra name by adding new models. First we got the four-door sedan, then a two-door coupé followed by the Veloster which is just a four-door hatchback Elantra (yes, I know Hyundai calls it a three-door, but I know better). If you’re confused by door counts, the new Elantra GT is a five-door. Say what?
Here are a few books I consider required reading for Transportation Design students: The Reckoning, Rude Awakening, All Corvettes are Red and Car: A Drama of the American Workplace. These show what it takes to make a car…to make a designer’s work come to fruition.
Sadly, during my (short) time at the College for Creative Studies, we focused on creativity at all costs: pay no attention to the business behind the curtain. So while the Honda Crosstour is a curious stylistic exercise, does this dog hunt in the real world? (Read More…)
Meet the Toyota Corolla Levin ZR. Tailor made for Australia and other world markets, it’s an attractive looking design that, according to media reports, is a decent drive to boot. So why don’t we get it here? I have no idea. Mazda, Ford, Hyundai and Kia all offer hatchbacks with some degree of success. They also tend to command a price premium over the equivalent sedan. And with the Matrix apparently not long for this world, this would be an apt replacement.
I seem to be the only car guy with a soft spot for the Versa. My peers at Car and Driver, Consumer Reports and Autoblog (among others) came off less than impressed by the least expensive car in America when we were all invited to its launch. That left me scratching my head. So I borrowed another one and came to the same conclusion: “Versa delivers a totally unobjectionable experience at a very compelling price.” This apparent disconnect bothered me for a while but I wrote it off as a “lack of perspective” suffered by my peers in the biz. Seriously guys, what do you expect out of the cheapest car in America? The new 2014 Versa Note however isn’t the cheapest car in America, nor is it the cheapest hatch in America. How does it stack up? Nissan flew me to San Diego to find out.
Remember the 92-95 Honda Civic hatchback? I know Murilee does. How about an Elantra GT 3-door?
Remember the awesome C30 Polestar concept that packed all-wheel drive and 405-horsepower into the C30 packaging? Yeah, that’s not happening. But we do get a consolation prize.
In case you’re all wondering why I’m so blasé about compact hatchbacks and wagons, a good chunk of it has to do with the fact that I see them everywhere, every single day (the other portion is simply because it’s fun to needle you folks every now and then).
“If you want a Veloster Turbo, you can buy one right now – it’s called the Genesis Coupe.”
That’s what Hyundai CEO John Krafcik told us at the launch of the Veloster last year, when asked about the possibility of a performance version of Hyundai’s distinctive-looking hatchback. Less than a year later, we have a boosted Veloster and a Genesis Coupe that’s better than ever.