#halftime
Chrysler Halftime Ad Bombs In Research, Goes Viral Powered By Controversy
So what about Chrysler’s halftime ad? You know, the one with a Clint Eastwood who looked like he would die on the set? It did not show up in any of the Edmunds.com rankings. It is neither on the “that ad’s the bomb!” list. Nor is it on the list of ads that bombed. Maybe because Edmunds could not find the car. Car? What car? The ad tried really hard to repeat the “Imported from Detroit” success. Instead, the ad created a lot of controversy. Controversy? The [forbidden word] hit the fan! It might cost Obama the election!
Bertel Schmitt
Feb 07, 2012
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